Exhibiting at HOTELEX Shanghai 2025

Junlebao Dairy Group Co., Ltd., headquartered in Shijiazhuang, Hebei Province, is one of China’s leading dairy producers and a key player in the global dairy market. Founded in 1995, Junlebao has evolved into a vertically integrated enterprise encompassing research, production, and distribution across a wide array of dairy categories including infant formula, yogurt, and fresh milk. With strong roots in agricultural innovation and a reputation for quality, Junlebao is widely recognized as a benchmark for dairy excellence in Asia.

Company Overview

Junlebao operates under a brand philosophy grounded in nutrition, safety, and scientific dairy innovation. With more than two decades of operational history, the company is committed to producing high-quality dairy products that promote health and wellness for consumers of all ages. Led by Chairman Wei Lihua, Junlebao has pioneered advancements in dairy production and infant nutrition while expanding its footprint to international markets.

Product Portfolio

Junlebao's expansive product line includes:

• Infant Formula:

  • ULTREE Organic Milk Powder: A premium line of organic infant formula that meets European organic standards
  • A2 Infant & Toddler Formula: Designed for improved digestion and nutritional absorption

• Yogurt:

  • Low-temperature Yogurt
  • Ambient (Room-temperature) Yogurt

• Milk:

  • Low-temperature Fresh Milk
  • Room-temperature Liquid Milk

• Other Dairy Products:

  • Cheese, Butter, and Cream for household and industrial applications

Junlebao’s brands include ULTREE, Yuexianhuo, Simple Purity, Zhizhen, and Youcui, each tailored to different consumer segments and price points.

Market Presence and Global Reach

• Domestic Market Share: One of the top three yogurt and infant formula manufacturers in China
• Export Activity: Products shipped to over 20 countries including markets in Southeast Asia, the Middle East, and Central Asia
• Retail Penetration: Over 200,000 sales points across China, including major supermarkets and e-commerce platforms

Financial Performance

As of 2023, Junlebao reported annual revenues exceeding RMB 20 billion, positioning it among the top private dairy enterprises in China. The company has maintained a steady double-digit growth rate year-over-year, supported by increasing demand for premium dairy products and infant nutrition.

Production and Technology

Junlebao boasts state-of-the-art manufacturing infrastructure:

• 17 modern production bases strategically located across China
• Fully automated dairy processing lines with AI-driven quality monitoring
• In-house R&D centers focused on nutritional science and dairy biotechnology
• Cold chain logistics systems ensuring product freshness and compliance with safety standards

Certifications and Quality Assurance

Junlebao adheres to strict international standards, holding certifications such as:

• ISO 9001 and ISO 22000 for quality and food safety
• HACCP, BRC, and IFS certifications for its infant formula and milk production
• Certified organic by EU-based authorities for ULTREE products

The company has also received numerous accolades including the “China Quality Award” and has been recognized by the National Health Commission of China for its role in child nutrition development.

Corporate Social Responsibility

• Investments in rural revitalization and dairy farming support
• Educational initiatives promoting children's nutrition
• Sustainability programs focused on reducing carbon footprint and water usage

Customer and Industry Recognition

• ULTREE was ranked among the top-selling organic infant formulas on major Chinese e-commerce platforms such as JD.com and Tmall
• Consistently high customer satisfaction ratings for taste, nutritional content, and brand trust
• Industry recognition for innovation in product development and packaging

Strategic Vision

Junlebao aims to become a global leader in nutritional dairy by:

• Expanding its premium product lines into global markets
• Increasing investment in functional and probiotic dairy innovation
• Enhancing its global sourcing capabilities and traceability systems

Junlebao Dairy Group Co., Ltd. continues to redefine standards in dairy quality and nutrition with a blend of tradition, science, and customer-centric values, firmly establishing itself as a cornerstone of China’s food and beverage sector.