Kanefuku (Thailand) Co., Ltd., located in Bangkok, is the Thai branch of Kanefuku Co., Ltd., a leading Japanese manufacturer of mentaiko (spicy cod roe) and other premium seafood products. As the regional importer and distributor of authentic Japanese fish roe and seafood condiments, Kanefuku Thailand serves a rapidly growing demand for high-quality Japanese ingredients in Southeast Asia’s foodservice and retail sectors.
Company Overview
Kanefuku (Thailand) Co., Ltd. was established to expand the presence of the Kanefuku brand—Japan’s foremost producer of mentaiko—into the Thai and broader ASEAN markets. Known for its heritage in seafood processing and innovation, Kanefuku Japan operates from Fukuoka Prefecture and exports globally. The Thailand subsidiary focuses on importation, cold chain distribution, and wholesaling of premium seafood products to Japanese restaurants, supermarkets, and gourmet food retailers.
Core Business Areas
1. Seasoned Fish Roe
- Mentaiko (Spicy Cod Roe): The flagship product, marinated in chili and traditional Japanese seasonings.
- Tarako (Salted Cod Roe): Mildly seasoned variant of mentaiko, popular in pasta and rice dishes.
Both products are supplied in foodservice and retail-friendly formats, including vacuum trays and easy-squeeze tubes.
2. Processed Seafood Products
- Barako (Pollock Roe) in Tube: Convenient packaging for restaurant kitchens.
- Barako Hogushi (Flaked Pollock Roe): Used as a topping for sushi, rice bowls, and salads.
- Barako Hogushi Stick: Portable, single-serve pollock roe sticks.
These items are highly sought after by sushi chains, izakayas, and Japanese culinary schools for their flavor and ease of use.
3. Japanese Food Ingredients
- Seafood Condiments and Garnishes: Supplementary products used in Japanese cuisine including wasabi, furikake, and nori.
- Frozen Japanese Ingredients: Occasionally includes frozen seafood from Japan based on seasonal availability.
Unique Selling Proposition (USP)
- Brand Authenticity: Direct representation of Kanefuku Japan, with full access to their proprietary recipes and processing standards.
- Cold Chain Management: Maintains product integrity through integrated freezing, logistics, and storage.
- Foodservice Customization: Bulk and portion control sizes tailored for chefs and high-volume users.
- Regulatory Compliance: Japanese-imported items are cleared through Thai FDA with multilingual labeling.
Financials and Operational Reach
- Estimated Annual Revenue: $3M–$6M USD (Thailand operations)
- Distribution Coverage:
- Bangkok metropolitan area
- Chiang Mai, Phuket, Pattaya, and Eastern Seaboard
- Channel Partners:
- Major Japanese restaurant chains
- High-end supermarkets (e.g., Gourmet Market, Isetan)
- Online premium food platforms
Export and Import Activity
While not a manufacturer in Thailand, Kanefuku (Thailand) Co., Ltd.:
- Imports exclusively from Kanefuku Japan
- Receives frozen product shipments 1–2 times per month
- Distributes over 20,000 units of fish roe products annually in Thailand
- Serves more than 100 Japanese restaurants and hotels across the country
Target Markets
- Japanese and Asian cuisine restaurants
- Luxury hotel and resort kitchens
- Gourmet food distributors
- Premium retail stores and delicatessens
- Online seafood platforms
Operational Capabilities
- Temperature-Controlled Storage: Cold storage compliant with Thai FDA and Japanese import guidelines.
- Distribution Fleet: Regional distribution via specialized logistics partners.
- Customer Support: Bilingual team offering training and usage guidance to chefs and foodservice clients.
Certifications and Compliance
- Thai FDA Import Approval
- ISO and HACCP Certified at Parent Manufacturing Facility in Japan
- Allergen and Nutritional Labelling in Thai and English
- Food Safety Training for handling and storage at local warehousing level
Customer Testimonials
“Kanefuku’s mentaiko is the gold standard. We use it in our signature sushi rolls and have seen great feedback from customers.”
— Head Chef, Japanese Fusion Restaurant, Bangkok
“The Barako tube product is incredibly convenient. It saves prep time and maintains authentic taste.”
— Food Buyer, Hotel Group, Thailand
Major Achievements
- Appointed as exclusive Thai distributor for Kanefuku Japan since company inception
- Supplied products to over 100+ Japanese food establishments in Thailand by 2023
- Featured in Food & Hotel Thailand (FHT) Expo 2022 as a premium Japanese seafood brand
- Recognized for consistent cold chain compliance by local food safety inspectors
