Product Offerings
Products:
Gut-Loving Soda: Blackberry & Apple, Orange & Mango, Lemon & Ginger, Variety Pack
Kora is a UK-based beverage company redefining the functional drinks category with its range of gut-loving sodas crafted from natural ingredients and enriched with scientifically backed prebiotics. Positioned at the intersection of health, flavour, and sustainability, Kora has quickly emerged as an innovative brand catering to the growing consumer demand for better-for-you beverages.
With its modern branding and focus on digestive health, Kora targets health-conscious consumers looking for an alternative to traditional sugary sodas. The company leverages a clean-label approach, ensuring that all drinks are made from real fruit juices, plant-based fibres, and no artificial sweeteners or preservatives.
Core Product Range
Kora’s flagship products are prebiotic sodas, designed to support digestive wellness while delivering vibrant, fruity flavours. The current lineup includes:
- Blackberry & Apple Gut-Loving Soda
- Orange & Mango Gut-Loving Soda
- Lemon & Ginger Gut-Loving Soda
- Mixed Variety Packs (for discovery and gift options)
Each product contains 3g of plant fibre (inulin), less than 30 calories per can, and fewer than 5g of sugar, positioning them competitively in both the functional drinks and low-sugar soft drinks segments.
Unique Selling Proposition
Kora distinguishes itself through a strong functional health positioning backed by real ingredients and nutritional transparency. Key differentiators include:
- Prebiotic-rich formulations promoting gut health
- Use of British spring water
- Naturally sweetened with real fruit, not stevia or sucralose
- Eye-catching, eco-conscious packaging
Their beverages cater to consumers with dietary restrictions and preferences, being vegan, gluten-free, and suitable for low-sugar diets.
Market Presence and Financial Position
While exact revenue figures are not publicly disclosed, Kora has gained visibility across online retail channels and health-focused marketplaces, including:
- Direct-to-consumer sales through kora.com
- Placement on platforms like Planet Organic, Whole Foods, and Amazon UK
- Retail expansion into independent grocers and cafes across the UK
The functional drinks market in the UK has seen double-digit growth, and Kora is well-positioned to capitalize on this trend. Its direct-to-consumer model, supported by targeted digital marketing campaigns, has accelerated brand awareness among Gen Z and millennial consumers.
Target Market
Kora primarily targets:
- Urban millennials and Gen Z consumers
- Individuals focused on gut health, wellness, and natural nutrition
- Health-conscious professionals and fitness communities
- Customers seeking alternatives to carbonated soft drinks with high sugar or synthetic additives
This demographic values clean labels, functional benefits, and aesthetic brand identity, all of which are central to Kora's marketing and product development.
Capabilities
- In-house product formulation with nutritionists and food scientists
- Sustainable production practices
- Scalable bottling and packaging through UK-based manufacturing partners
- Responsive supply chain suitable for online and retail demand
Kora also engages in limited-edition flavour testing and seasonal launches, supported by strong social media and influencer marketing campaigns.
Certifications and Compliance
Kora products are:
- Vegan-certified
- Free from artificial sweeteners and preservatives
- Made in the UK under full compliance with UK Food Safety Standards and FSA regulations
The brand is also committed to environmental standards, with recyclable cans and a low-carbon logistics network.
Consumer Feedback
Customer reviews on e-commerce platforms and direct channels frequently highlight:
- Refreshing flavour profiles
- Improved digestion and gut comfort
- Attractive branding and packaging
- A guilt-free alternative to sodas and juices
The brand has developed a loyal online community and consistently receives 4.5 to 5-star average ratings on product pages.
Major Achievements
- Successful online launch and scaling via DTC platforms
- Partnerships with premium health retailers and fitness studios
- Recognition in health and wellness media for innovation in prebiotic beverages
- Built strong organic brand traction without reliance on heavy discounting
Kora continues to grow as a purpose-led beverage company, offering a fresh perspective on what soft drinks can be: delicious, functional, and honest.