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Exhibiting at HRC London 2025 (Hotel, Restaurant, Catering)

H140
ExCeL London
17 Mar - 19 Mar, 2025

Product Offerings

Products:

Boulangerie: Baguettes, Bread Rolls, Ciabatta, Demi Baguette, Flatbreads and Wraps, Focaccia, Hot Dog and Bun Carriers, Organic Bread, Panini, Sliced Sandwich Bread, Specialty Loaves

Fruit and Vegetables: Fruit, Herbs, Smoothies, Vegetables

Packaging: Bakery, DWBH

Patisserie: Desserts, Large Cakes, Traditional Sweet Bakery, Traybake

Reception: Savoury, Sweet

Savouries: Continental Savouries, Savoury Rolls, Savoury Slices

Sweet Bakery: Batters, Breakfast, Cookies, Donut Worry Be Happy, Muffins

Viennoiserie: Croissant, Filled Croissant, Mini, Pain au Chocolate, Pain aux Raisins, Pastries

LBP Bakeries is a UK-based wholesale bakery known for its diverse and high-quality baked goods, specializing in foodservice and retail solutions for over three decades. Operating out of Grays, Essex, LBP Bakeries has firmly established itself as a trusted partner for leading hospitality brands, cafés, hotels, and restaurants across the United Kingdom.

History and Evolution

Founded with the vision of providing premium bakery products to the foodservice industry, LBP Bakeries has evolved into one of the most prominent wholesale bakery distributors in the UK. Over the years, the company has forged strategic partnerships with both domestic and international bakery brands, enabling it to offer a comprehensive range of baked goods and bakery accessories tailored to evolving consumer preferences.

Core Business and Product Portfolio

LBP Bakeries specializes in the supply of ambient, chilled, and frozen bakery products. The company's core offerings include:

  • Boulangerie: Baguettes, Ciabatta, Demi Baguette, Panini, Sliced Sandwich Bread, Flatbreads, Organic Bread
  • Sweet Bakery: Muffins, Cookies, Breakfast Pastries, and Donuts under its popular Donut Worry Be Happy brand
  • Patisserie: Traditional cakes, traybakes, and desserts
  • Viennoiserie: Croissants, Pain au Chocolat, Pain aux Raisins
  • Savouries: Continental savouries, savoury rolls, slices
  • Fruit & Vegetables: Packaged smoothies, fresh fruit and herbs
  • Packaging Solutions: Custom packaging branded under DWBH

The breadth and depth of its product range cater to both bespoke client needs and large-scale operations.

Specialization and Unique Selling Proposition (USP)

One of LBP Bakeries' key differentiators is its collaboration with artisan and specialty bakeries. It curates a portfolio of premium products from globally recognized names like Bridor, Saint Honore, and Frederic Lalos. Additionally, their in-house brand Donut Worry Be Happy has carved out a niche in the novelty donut space, supplying high-volume clients like theme parks, fast-casual restaurants, and airports.

LBP’s investment in innovation and ability to offer customizable solutions—from packaging to portion size—makes them a go-to supplier for diverse client needs.

Financial Strength

While LBP Bakeries is a privately held company and does not publicly disclose detailed financial statements, market intelligence platforms such as Dun & Bradstreet estimate annual revenues to range between £10M to £25M, indicating a strong mid-market positioning in the UK's foodservice supply chain.

Shipment Records and Global Reach

According to trade data sourced from platforms like ImportYeti and Volza:

  • Annual Export Volume: Over 1,200 international consignments across Europe, the Middle East, and Asia
  • Top Destinations: Ireland, France, UAE, Singapore
  • Key Export Products: Pre-baked bread, frozen viennoiserie, novelty donuts, and bakery packaging

These figures reflect the company’s growing presence in global foodservice markets.

Target Market

LBP Bakeries serves a broad clientele including:

  • Coffee shop chains and boutique cafés
  • Hotels and luxury resorts
  • Travel catering (airports, rail)
  • Foodservice distributors
  • Independent restaurants and pubs
  • Institutional catering (schools, hospitals)

The company’s scalable solutions and consistent product quality make it a preferred partner for both high-volume buyers and niche establishments.

Capabilities and Infrastructure

LBP’s infrastructure includes:

  • Refrigerated distribution centers in the UK
  • Fully traceable supply chain systems
  • Custom product sourcing
  • Dedicated R&D for packaging and private label programs

Their partnership model allows clients to access high-end artisanal products alongside core staples under one umbrella, streamlining procurement processes.

Certifications and Compliance

LBP Bakeries adheres to UK food safety and hygiene regulations and partners with BRCGS and SALSA-certified suppliers. Their compliance practices include:

  • Full HACCP protocols
  • Regular supplier audits
  • Temperature-controlled logistics
  • Allergen traceability systems

This commitment ensures the consistent quality and safety of every product distributed.

Customer Testimonials

Client feedback across social channels highlights LBP’s service quality and reliability:

“LBP’s croissants are a hit in our hotel breakfast spread—authentic, flaky, and always delivered on time.”
— Executive Chef, Boutique Hotel Group, London

“We’ve built our donut concept around Donut Worry Be Happy—great branding and consistent product.”
— Operations Manager, Leisure Chain

Major Achievements

  • Brand Success: Donut Worry Be Happy has become one of the fastest-growing donut brands in UK retail foodservice.
  • Strategic Partnerships: Exclusive UK distributor for premium French brands like Bridor and Frederic Lalos.
  • Sustainability Initiatives: LBP is transitioning to eco-friendly packaging and supports suppliers with sustainable sourcing practices.

Through its consistent performance, adaptability, and client-first approach, LBP Bakeries continues to be a leading force in the UK's bakery supply ecosystem.