Exhibiting at International Food & Drink Event (IFE) 2025

Madhubani Makhana Pvt Ltd, based in Madhubani, Bihar, India, is a pioneering agrifood enterprise specializing in the processing, packaging, and global distribution of premium-grade makhana (fox nuts). As one of India’s few vertically integrated makhana companies, it has been instrumental in modernizing the traditional production ecosystem of this superfood while maintaining its cultural and geographical authenticity.

Core Business and Product Offerings

The company operates across the entire value chain—from sourcing directly from local farmers to state-of-the-art processing and retail distribution. Its product portfolio includes:

• Raw Makhana:

  • Premium Raw Plain Phool Makhana (multiple grades available)

• Flavoured Makhana Snacks:

  • Peri Peri
  • Cream & Onion
  • Himalayan Salt & Pepper
  • Tandoori and Cheese flavors

• Value-Added Makhana Products:

  • Makhana Powder (Gluten-Free, used in baking and health mixes)
  • Makhana Pasta:
    • Penne Makhana Pasta
    • Macaroni Makhana Pasta

Madhubani Makhana Pvt Ltd is one of the first companies in India to introduce makhana-based pasta, targeting health-conscious urban consumers and the growing gluten-free segment.

Specialization and Unique Value Proposition

Situated in Bihar’s Mithila region—globally recognized as the Geographical Indication (GI) zone for Makhana—the company leverages the region’s legacy, soil profile, and traditional expertise while introducing scientific grading, roasting, and packaging technologies.

Key differentiators include:

• Direct Farmer Sourcing Network: Partnerships with over 3,000 local farmers under fair-trade and capacity-building models
• Food Safety Standards: In-house cleaning, roasting, and packaging lines that comply with FSSAI and ISO 22000 norms
• Product Innovation: First in India to produce makhana pasta with higher protein and lower glycemic index than wheat-based products

Market Presence and Distribution

Madhubani Makhana’s products are available in both B2B bulk supply formats and retail-ready packaging. Their branded lines—Madhubani Makhana and Lotusly—are sold across:

• Leading Indian e-commerce platforms like Amazon, Flipkart, and BigBasket
• Health food retail stores and organic supermarkets
• Institutional buyers such as hotels and airlines

In addition to domestic dominance, the company exports makhana to the UAE, USA, UK, and Southeast Asia, where demand for superfoods and plant-based snacks is rapidly growing.

Financials and Operational Scale

While detailed financial disclosures are not public, market intelligence and distributor data suggest:

• Annual revenue (FY 2023): Estimated at over INR 12 crore
• Export turnover: Over INR 3 crore, contributing 25% to total revenue
• Processing capacity: Approximately 600 metric tonnes per year

Target Markets

The company's products cater to:

• Health-conscious urban consumers
• Vegan and gluten-free diet followers
• International superfood and snack markets
• Institutional buyers in foodservice and wellness industries

Certifications and Quality Assurance

Madhubani Makhana Pvt Ltd operates with strong focus on compliance and food safety:

• FSSAI Licensed
• ISO 22000 Certified for food safety management
• GI-compliant sourcing from the Mithila region
• Products tested for aflatoxins, moisture, and pesticide residues by NABL-accredited labs

Supply Chain and Sustainability

The company supports rural empowerment and sustainable agriculture through:

• Farmer Training Programs on organic farming and seed selection
• Zero Waste Policy with reuse of seed shells in biomass fuel
• Use of eco-friendly and recyclable packaging

Customer Testimonials

“Lotusly Makhana is now a staple in our organic snack aisle. It's consistently high-quality, tasty, and nutritious.”
— Retail Category Head, Organic Store Chain, Delhi

“The makhana pasta is a game changer. Our customers love the fact that it’s gluten-free and locally produced.”
— Nutritionist, Mumbai-based Wellness Brand

Major Achievements

• First mover in Makhana Pasta innovation in the Indian market
• One of the top-rated makhana sellers on Amazon India (4.6+ average rating)
• Partnered with government programs under Startup India and Agri-Export Promotion Scheme
• Hosted as a featured startup at World Food India Expo by MOFPI
• Awarded “Emerging Agribusiness Brand” by CII Bihar Chapter in 2022

Madhubani Makhana Pvt Ltd exemplifies how a traditional Indian superfood can be repositioned for the modern health-conscious consumer—both in India and globally—through innovation, responsible sourcing, and sustainable food practices.