Exhibiting at Thaifex - Anuga Asia 2025

Maï Savanh Lao (MSL) Sole Co., Ltd. is a Vientiane-based social enterprise committed to sustainable development, fair trade, and the ethical export of premium agricultural products from Laos. Founded in 2005, MSL is widely recognized for its pioneering efforts in integrating local Laotian farming communities into international value chains through responsible sourcing and innovative agro-processing.

Company Overview

• Name: Maï Savanh Lao (MSL) Sole Co., Ltd.
• Established: 2005
• Headquarters: Vientiane, Laos
• Founders: Philippe Schmidt & Elisabeth Schmidt
• Website: www.maisavanhlao.com
• Email: info@maisavanhlao.org
• Phone Numbers: +856-21-81-22-56, +856-20-2241-9940
• Brands: Maï Savanh Lao, Laobasco

As a certified fair trade organization, MSL works closely with more than 300 local farmers and ethnic minority groups, offering them training, stable pricing, and long-term economic support. The company’s inclusive model has helped raise agricultural standards in Laos while empowering rural communities.

Product Portfolio

MSL specializes in a variety of natural and organic agricultural products, including:

• Spices & Herbs:

  • Organic Black Pepper
  • Organic Hibiscus Flowers

• Oilseeds:

  • Sacha Inchi Seeds (Omega-rich superfood)

• Dried Fruits:

  • Solar-dried Bananas (Chemical-free, nutritious snacks)

These products are processed using clean energy and minimal intervention to preserve nutritional value and environmental integrity.

Unique Selling Proposition (USP)

• Fair Trade Certified Supply Chain
• EU Organic Certification
• ISO 22000:2018 Certified for Food Safety
• Direct Sourcing from Ethnic Minority Farmers
• Social Enterprise Model with Reinforcement of Rural Livelihoods

MSL combines social impact with high-quality product delivery, offering buyers a traceable and ethically responsible supply source.

Infrastructure and Capabilities

• Processing Facility: Located in Vientiane with solar drying tunnels and controlled storage conditions
• Production Volume: Over 20 metric tons annually of key export goods like Sacha Inchi and solar-dried fruits
• Certifications: EU Organic, Fair Trade, ISO 22000:2018
• Private Label Services: Available for international buyers

The company operates under rigorous quality control protocols to ensure compliance with international food safety and organic standards.

Export Markets and Shipment Insights

Maï Savanh Lao actively exports to Europe and Asia, with key markets including:

• France
• Germany
• Japan
• South Korea

According to regional export statistics and trade fair participation records:

• MSL’s Sacha Inchi exports have grown by over 40% since 2020
• The company exports over 5 metric tons of solar-dried bananas annually
• Regular participant in BioFach (Germany) and Organic & Natural Expo (Bangkok)

These milestones validate the company's reliability and growing footprint in health-conscious international markets.

Certifications and Compliance

MSL maintains a strong record of certifications and regulatory compliance:

• EU Organic Certification
• Fair Trade Certification
• ISO 22000:2018 Food Safety
• Good Agricultural Practices (GAP) for Farmer Networks

These certifications serve as key assets for export eligibility and brand credibility in international organic product markets.

Market Position and Target Segments

MSL targets:

• Organic product importers and wholesalers
• Health food brands and retailers
• Nutraceutical and superfood manufacturers
• Fair trade distribution channels

With a growing global demand for traceable and ethically produced superfoods and spices, MSL is well-positioned to supply high-value markets across Europe and Asia.

Social Impact and Community Development

• Over 300 smallholder farmers supported through long-term contracts
• Training in organic farming techniques and sustainable land use
• Profit reinvestment in local health and education initiatives
• Preservation of indigenous agricultural knowledge and biodiversity

The enterprise directly contributes to Sustainable Development Goals (SDGs) related to poverty reduction, gender equality, and responsible consumption.

Customer Feedback and Brand Reception

While limited in online retail exposure, the brand has received consistent positive recognition from:

• Ethical food distributors
• Organic product advocates
• NGOs and development agencies in Southeast Asia

Buyers cite quality, packaging, ethical value, and supply consistency as key reasons for their continued sourcing from MSL.

Strategic Outlook and Growth Plan

Looking ahead, MSL aims to:

• Increase processing capacity by 30% by 2026
• Expand the farmer network to 500 households
• Launch new SKUs under the Laobasco brand
• Penetrate premium Asian markets like Singapore and Taiwan
• Secure USDA Organic and JAS (Japan Agricultural Standard) certifications

As a values-driven, innovation-focused enterprise, Maï Savanh Lao is poised to become a flagship organic exporter representing Laos on the global agro-industrial map.