Exhibiting at International Food & Drink Event (IFE) 2025

Makhana World, based in Kolkata, India, is a vertically integrated producer and exporter of high-quality makhana (fox nuts), offering a wide range of roasted, raw, and value-added makhana products to both domestic and international markets. As an innovative player in India’s superfood industry, Makhana World is committed to promoting traditional Indian food heritage through modern processing standards, clean-label packaging, and global distribution.

Core Business and Product Offerings

Makhana World provides an extensive selection of makhana-based products, catering to health-conscious consumers and retailers globally. Its product portfolio includes:

• Roasted Makhana:

  • Lightly roasted with a crunchy texture
  • Available in a variety of flavors including:
    • Salted
    • Spicy Masala
    • Cream & Onion
    • Himalayan Pink Salt
    • Peri Peri

• Makhana Flour:

  • Gluten-free and protein-rich
  • Used in baking, thickening agents, and dietary meal replacements
  • Suitable for fasting and clean-eating diets

• Raw Makhana Seeds:

  • Naturally harvested from ponds in Bihar
  • Unprocessed form suitable for culinary applications, roasting, or rebranding

The brand has positioned itself as a leading supplier for both B2C (retail) and B2B (bulk and private label) segments.

Specialization and Unique Value Proposition

Makhana World’s uniqueness lies in:

• End-to-End Supply Chain Control: Direct sourcing from farmer cooperatives in Bihar and in-house roasting and packaging operations ensure consistency and traceability
• Export-Grade Quality: Products are cleaned, graded, and tested for moisture, aflatoxins, and purity before export
• Clean Label Commitment: All makhana snacks are free from preservatives, artificial flavors, and trans fats
• Sustainability Focus: Engaged in ethical sourcing practices and eco-conscious packaging

Financial and Operational Overview

As a fast-growing exporter in the plant-based snack segment, Makhana World operates with the following scale:

• Annual Processing Capacity: Over 200 metric tons of makhana per year
• Estimated Revenue (FY 2023): Between INR 5–8 crore
• Export Markets: Middle East, United States, Canada, United Kingdom, and Southeast Asia

The company has partnered with both organic wholesalers and specialty food stores overseas, targeting the growing demand for clean-label, nutrient-dense snacks.

Market Reach and Distribution

• Domestic Retail: E-commerce (via makhanaworld.com), regional supermarket chains, health food stores
• International B2B: Bulk packaging and private labeling for global buyers
• Online Sales Channels: Direct-to-consumer via website and integration with platforms like Amazon India (in progress)

The company’s branding strategy focuses on modern consumers looking for guilt-free snacking with authentic Indian origins.

Target Audience and Segmentation

• Health and Wellness Consumers
• Vegan and Gluten-Free Markets
• Fitness and Nutrition Enthusiasts
• International Wholesalers and Organic Retailers
• Foodservice Providers and Private Label Brands

Makhana World also actively targets the fasting (vrat) food category in India and religious markets abroad seeking clean, sattvic options.

Certifications and Quality Compliance

While detailed certifications are not listed on the website, Makhana World complies with:

• FSSAI Guidelines for food safety
• Export Quality Standards including packaging and microbiological testing
• Potential for HACCP and ISO Certifications through partnerships and third-party packhouses

All shipments are batch-tested and verified for compliance with destination market standards.

Customer Testimonials

“The cream & onion roasted makhana from Makhana World is one of the best healthy snacks we’ve introduced in our store. It’s always fresh, light, and sells fast.”
— Retailer, UAE Organic Grocery Chain

“We sourced bulk makhana from Makhana World for our wellness snack brand in the U.S. Great quality, packaging, and prompt service.”
— Founder, Functional Food Startup, California

Major Achievements

• Featured on multiple health and wellness blogs for promoting Bihar-origin superfoods
• Introduced makhana flour to the Indian market in early 2023, tapping into gluten-free baking trends
• Successfully shipped to over 10 international markets within the first two years of operation
• Listed among top emerging exporters by regional chambers of commerce in Eastern India

Makhana World is redefining how traditional Indian snacks are consumed globally—blending cultural heritage with nutritional science and modern packaging. With rising demand for superfoods and plant-based nutrition, the company is poised to be a key player in the global healthy snack food ecosystem.