Exhibiting at International Food & Drink Event (IFE) 2025

MASTER ICY CREAM SRL, headquartered in Galați, Romania, is a growing force in the Eastern European food manufacturing industry, specializing in bakery and confectionery products. Operating under the distinctive brand Krantz, the company is recognized for its commitment to quality, artisanal flavors, and innovative product development aimed at both local and international markets.

Core Business and Product Offerings

MASTER ICY CREAM focuses on producing high-quality bakery snacks and sweet goods, with a product range that reflects traditional Romanian recipes as well as modern snack trends. Its offerings include:

• Bakery Products:

  • Krantz Crispy Pretzels with Poppy and Salt – A signature snack that combines classic flavoring with crunchy texture.

• Confectionery and Sweet Goods:

  • A variety of traditional sweet baked products, although detailed product listings remain limited in public-facing resources.

The company's products cater to both retail and wholesale sectors and are distributed under the Krantz brand.

Specialization and Unique Selling Proposition

MASTER ICY CREAM stands out due to:

• Regional Authenticity: Products rooted in traditional Romanian baking styles, offering a unique appeal in both local and export markets.
• High-Quality Ingredients: Emphasis on using simple, natural ingredients without artificial preservatives.
• Niche Market Focus: By concentrating on a narrower product range like gourmet pretzels, the company achieves greater control over quality and production efficiency.
• Private Label and Export Readiness: Although marketed under its own brand, the company also supports custom packaging and branding for export partners.

Operational Scale and Export Activity

As a privately held Romanian SME, MASTER ICY CREAM operates on a regional scale with growing export ambitions:

• Manufacturing Facility: Located in Galați County, with baking and packaging lines designed for small to medium-batch production.
• Key Markets: Primarily Romania and neighboring Eastern European countries; expansion into Western Europe is underway.
• Export Capabilities: The company supports EU-compliant packaging and labeling standards, making it a viable supplier for cross-border private label deals.

Shipment and Trade Records

Trade data on MASTER ICY CREAM is limited due to the company's niche size, but verified sources and partner platforms indicate:

• Active participation in regional export fairs and B2B platforms, particularly targeting specialty snack importers and ethnic food distributors.
• Export volume primarily consists of boxed baked goods, especially pretzels and related dry snack lines.

Target Markets

MASTER ICY CREAM targets several well-defined customer segments:

• Retail Chains: Supplying packaged snacks and sweet baked goods under its Krantz label.
• Wholesalers and Distributors: Especially those catering to Eastern European food segments across Europe.
• Private Label Partners: Interested in launching regionally inspired snack lines.
• Ethnic Food Stores: Within Romania’s diaspora communities in Germany, the UK, Italy, and Spain.

Capabilities and Infrastructure

• Flexible Production Line: Suitable for artisanal-style production and customized packaging runs.
• Scalable Operations: Room for expansion with increasing export demand.
• Dedicated QA Team: Involved in monitoring freshness, ingredient sourcing, and packaging compliance.

Certifications and Compliance

While specific certifications such as IFS or BRC are not publicly listed, MASTER ICY CREAM ensures:

• Compliance with Romanian and EU food safety regulations
• Use of standardized allergen labeling and nutritional declarations
• Product packaging meets EU standards for retail distribution

These factors make the company export-ready for most European markets.

Customer Reputation and Recognition

MASTER ICY CREAM’s Krantz brand is recognized regionally for:

• High taste consistency
• Attractive price-to-quality ratio
• Distinctive packaging that emphasizes authenticity

Retailers and distributors appreciate the product’s shelf appeal and long ambient shelf life, critical for logistics in cross-border sales.

Major Achievements

• Successful development and market acceptance of Krantz Crispy Pretzels with Poppy and Salt
• Growing footprint in cross-border snack exports from Romania
• Active presence on B2B food trade platforms and regional expos
• Development of a specialized bakery product line capable of competing with mass-market brands in niche categories

MASTER ICY CREAM SRL continues to grow as a reliable and flavorful choice in the European bakery and snack food sector, delivering tradition, quality, and innovation through its Krantz product portfolio.