Meadow Vale Foods Ltd, headquartered in Wrexham, United Kingdom, is a leading supplier of high-quality frozen poultry products, serving the foodservice and wholesale sectors across the UK and internationally. With over 30 years of industry experience, Meadow Vale has earned a reputation for delivering consistent, innovative, and fully cooked chicken solutions tailored to chefs, caterers, and food distributors.
Core Business and Product Offerings
Meadow Vale Foods specializes in the production and distribution of fully cooked, frozen chicken products. The product portfolio includes:
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Fillets, Strips & Bites:
- Battered Chicken Fillet Bites (30g)
- Mini Chicken Fillet Bites (5g)
- Crispy Battered Chicken Fillets (120g)
- Southern Fried Chicken Mini Fillets (40g)
-
Nuggets & Steaks:
- Battered Chicken Nuggets
- Battered Chicken Steaks (85g)
-
Wings & Drums:
- Hot & Spicy Coated Chicken Wings
-
Shredded Chicken:
- Salt & Pepper Shredded Chicken
-
Southern Fried Portions:
- 6 Cut Southern Fried Chicken Portions
-
Skewers:
Products are available under their in-house brands including Meadow Vale, Homestyle, Goodness Me!, and Sizzling Chicken, each offering unique flavour profiles and formats to suit various customer segments.
Specialization and Unique Selling Proposition
Meadow Vale's strength lies in:
- Fully Cooked Convenience: All products are fully cooked, reducing prep time, waste, and food safety risks in kitchens.
- Chef-Inspired Development: Recipes and formats are designed in consultation with professional chefs for menu versatility.
- Consistent Portioning: Standardized sizes to ensure portion control and cost efficiency for caterers and wholesalers.
- Frozen Technology: IQF (Individually Quick Frozen) methods ensure optimal freshness, texture, and taste.
Financial and Operational Scale
As a mid-sized private enterprise with over three decades of operational history:
- Revenue Estimate: Industry reports and company directories estimate annual revenues between £20 million to £40 million.
- Distribution Network: Supplies to wholesale distributors, national pub chains, schools, universities, QSR outlets, and healthcare providers.
- International Trade: Meadow Vale also serves select export markets in Europe and the Middle East, particularly in foodservice channels.
Shipment and Export Activity
While primarily focused on the UK domestic market, Meadow Vale Foods has expanded its footprint through:
- Partnerships with international distributors in countries such as Ireland, the UAE, and Cyprus.
- Export-ready certifications enabling access to Halal-compliant markets and foodservice buyers abroad.
- Products are shipped in temperature-controlled logistics chains, ensuring frozen integrity and quality consistency.
Target Markets
Meadow Vale Foods targets:
- Catering and Hospitality Providers
- Education and Healthcare Institutions
- Quick Service Restaurants (QSR)
- Wholesale Food Distributors
- Export Markets Requiring Fully Cooked, Halal-Certified Poultry Products
The company provides tailored solutions for both volume-based buyers and premium menu providers.
Capabilities and Infrastructure
- Product Development Kitchen: For recipe creation, chef training, and live customer demonstrations.
- State-of-the-art Cold Storage Facilities: Supporting high-volume order fulfilment and BRC-compliant warehousing.
- Distribution Partnerships: Nationwide delivery via foodservice wholesalers including Bidfood and Brakes.
Certifications and Compliance
Meadow Vale Foods adheres to the highest quality and safety standards:
- BRCGS Certified: Ensuring compliance with global food safety standards.
- Halal Certified: Select products approved for distribution to Halal markets.
- HACCP Procedures: Fully integrated into production and handling processes.
- UK Food Standards Agency Registered: Ongoing compliance with national regulatory standards.
These accreditations reinforce Meadow Vale’s position as a trusted partner in the frozen poultry supply chain.
Customer Recognition and Industry Impact
Meadow Vale is known in the industry for:
- Menu Versatility: Products that span multiple cuisines including American, Asian, and European formats.
- Trusted by Chefs: Featured in countless menus in pubs, schools, and high-traffic eateries.
- Consistent Taste and Quality: Maintains high product integrity across batches, which is critical for contract caterers.
Testimonials and repeat orders from leading UK hospitality groups validate the company's reliability and food quality.
Major Achievements
- Over 30 years of continuous operation in the frozen food industry.
- Trusted supplier to national QSRs and wholesale foodservice brands.
- Development of exclusive brands like Homestyle and Goodness Me! to meet market segmentation needs.
- Recognition for innovation in fully cooked poultry formats, aiding busy kitchens in speed and efficiency.
Meadow Vale Foods Ltd continues to lead in the UK foodservice landscape by combining culinary innovation, operational efficiency, and consistent product delivery, making it a preferred poultry partner for professional kitchens across the UK and beyond.
