Exhibiting at International Food & Drink Event (IFE) 2025

Flavita is an emerging UK-based beverage brand offering a diverse range of exotic and refreshing drinks inspired by global health and wellness trends. Operating under the umbrella of Meeran (UK) Ltd, a multicultural food and beverage importer and distributor headquartered in Barking, London, Flavita has carved out a niche in the ethnic and functional drinks market. With a focus on vibrant flavours, functional benefits, and affordability, Flavita is quickly becoming a recognizable name in retail and wholesale beverage segments across the United Kingdom.

Core Business

Flavita's core business revolves around the formulation, bottling, and distribution of fruit-based drinks and herbal beverages, particularly those incorporating ingredients such as aloe vera, basil seeds, and coconut water. Their offerings appeal to a broad demographic seeking natural hydration alternatives and exotic taste experiences. Products are distributed through Meeran’s established logistics network, reaching independent retailers, ethnic supermarkets, cash and carry chains, and online platforms.

Flavita beverages are particularly known for their bold packaging, functional ingredients, and alignment with global wellness beverage trends.

Product and Service Offerings

Flavita’s expanding beverage portfolio includes:

• Aloe Vera Drinks

  • Non-alcoholic Aloe Vera Juices
  • Flavoured Aloe Vera Drinks with pulp and low sugar variants

• Coconut Water

  • The Coco Tree Coconut Water 1L: 100% natural, minimally processed coconut water rich in electrolytes

• Basil Seed Drinks

  • Tropical Flavour Basil Seed Drink (290ml): Infused with hydrating basil seeds known for their digestive benefits

• Sparkling Water

  • Bubbly Sparkling Water (300ml): Carbonated water infused with assorted fruity flavours

• Tropical Flavour Drink Packs

  • 4x200ml packs ideal for family consumption or lunchbox use

All Flavita products are available in shelf-stable formats, suitable for ambient retail displays and extended shelf life, making them highly versatile for distributors and retailers.

Specialisation and USP

Flavita’s unique strengths include:

• Exotic Ingredients: Incorporation of aloe vera, basil seeds, and tropical fruits
• Affordability: Competitive pricing compared to premium health drinks
• Multicultural Appeal: Formulations tailored to preferences within African, Asian, and Middle Eastern consumer bases in the UK
• Wide Distribution Network: Leveraging Meeran’s wholesale connections to penetrate niche and mainstream grocery outlets
• Shelf-Stable & Retail Ready: Long shelf life with eye-catching packaging designed for UK shelf standards

By focusing on cross-cultural tastes and functional ingredients, Flavita taps into both traditional beverage habits and modern wellness consumption patterns.

Financials and Growth

While specific financial data for Flavita is not publicly available, parent company Meeran (UK) Ltd has demonstrated consistent growth in the ethnic food and beverage distribution segment:

• Estimated Turnover (Meeran UK Group, 2023): £10–12 million
• Growth in Beverage Segment: Estimated 30% YoY increase since Flavita’s introduction
• Retail Penetration: Over 1,000 stockists across the UK
• Distribution Reach: Includes cash and carry chains, independent grocers, and ethnic wholesalers

Flavita’s products have also been introduced into several e-commerce channels and direct-to-consumer platforms in response to rising online demand post-pandemic.

Shipment and Export Records

Though primarily UK-focused, Flavita has shown early signs of regional expansion:

• Current Markets: UK, Ireland, and preliminary exports to UAE and Benelux region
• Product Certifications: UK/EU food compliance with nutritional labeling, allergen information, and shelf life validation
• Packaging Formats: Ready-to-ship cartons optimized for mixed SKUs

Meeran’s logistics capability includes bonded warehousing and chilled and ambient transport services, enabling efficient movement of Flavita beverages both nationally and abroad.

Target Market

Flavita’s core consumer segments include:

• Health-conscious consumers seeking non-carbonated and functional hydration
• Ethnic communities preferring familiar tropical flavours
• Value-conscious shoppers looking for affordable wellness beverages
• Parents and children (for the tropical multi-pack offerings)
• Independent retailers, cafes, food trucks, and kiosks

The brand also appeals to distributors looking to expand their range of functional or culturally specific drinks.

Capabilities

• In-house product development and co-packing partnerships
• Multi-format packaging: single serve, PET bottles, cartons
• Custom labelling and branding options for retail partners
• Strategic placement via Meeran’s wholesale network
• Sales team dedicated to UK independent and ethnic grocery accounts

Flavita is agile and capable of adapting its product line in response to market trends and consumer feedback.

Certifications and Compliance

• UK FSA Compliant food labeling and packaging
• Nutrition Labelling Regulations (EU) 1169/2011 adhered to
• Products are non-alcoholic, shelf-stable, and tested for microbial safety
• Allergen declarations present on packaging in accordance with UK law

Products are suitable for vegetarians and made without artificial colourants or preservatives unless otherwise stated.

Customer Testimonials

“Our customers love the coconut water and aloe drinks — great taste at a very good price point.”
— Retail Manager, London Convenience Store Chain

“The tropical drinks pack is a top-seller for families. Kids love the flavours and the portion size is perfect.”
— Owner, Midlands-based Grocery Outlet

Major Achievements

• Successfully listed in 1,000+ UK retail points within the first 24 months
• Added 10+ new SKUs in 2023, including sparkling water and basil seed lines
• Achieved 30% growth in online search visibility across major platforms
• Featured at local food and beverage expos and multicultural trade shows
• Established branded presence across LinkedIn and Instagram for consumer engagement

Flavita continues to strengthen its position as a culturally diverse, wellness-inspired beverage brand, combining exotic flavour profiles with affordable pricing and wide distribution — making it a rising star in the UK’s functional drink category.