Exhibiting at HOTELEX Shanghai 2025

Melitta Coffee (Shanghai) Ltd. is the China-based subsidiary of the internationally renowned Melitta Group, a global leader in coffee preparation technology and coffee-related products. Operating out of Shanghai, China, Melitta has established a strong regional presence in both commercial and premium consumer coffee equipment segments, offering a seamless blend of German engineering, rich coffee heritage, and local market responsiveness.

Core Business and Product Offerings

Melitta China provides a robust portfolio that supports high-performance coffee solutions across professional and consumer sectors:

• Coffee Machines:

  • XT6, XT7, XT8 Fully Automatic Coffee Machines designed for HoReCa, office, and self-service environments

• Coffee Grinders:

  • Molino Electric Grinder
  • Calibra Precision Coffee Grinder with integrated scale

• Coffee Filters:

  • Original Filters for classic drip coffee
  • Gourmet Filters offering enhanced flow rate and extraction

• Coffee Beans:

  • BellaCrema Series: Espresso, Speciale, LaCrema – medium to dark roast blends crafted for automated machines

• Accessories:

  • Milk Frothers, Coffee Canisters, Filter Paper Holders, and Scoops to complement equipment offerings

Melitta is known for delivering coffee equipment that meets the exacting standards of hospitality and foodservice professionals, while its consumer segment products bring quality and convenience into everyday brewing.

Specialization and Unique Selling Proposition

Melitta’s core advantage lies in its full-spectrum coffee expertise—from filter technology to grinding and brewing automation. Notably:

• Innovative Brewing Systems: XT Series coffee machines use Intelligent Brewing Technology (IBT) for consistent taste and energy efficiency.
• Precision Grinding: Calibra grinders feature integrated digital scales and precise dosing for specialty coffee enthusiasts.
• Legacy in Filtration: Inventors of the original paper coffee filter in 1908, Melitta remains a category leader in filtration design.

Capabilities

Melitta Shanghai serves as a regional hub for:

• Equipment Sales and Distribution
• Local Technical Support and Service Network
• Training Programs for Baristas and Hospitality Operators
• OEM Solutions for Hotels, Coffee Chains, and Institutions

The facility acts as a gateway for European technology to be adapted and supported in Asian markets.

Financial Insights

Melitta Group, headquartered in Minden, Germany, operates in over 60 countries and reports global revenues exceeding €1.7 billion. Melitta China contributes significantly to the Group’s APAC performance:

• Estimated regional revenue from Melitta Coffee (Shanghai) Ltd. is €20–30 million annually
• Strong sales through B2B partnerships, equipment leasing programs, and hotel chains

Shipments and Export Performance

Trade data from platforms such as ImportYeti indicates:

• More than 150 international shipments annually from Germany and regional hubs to China
• China imports include professional-grade coffee machines and grinders
• Exports of Melitta filters and accessories from China serve Southeast Asia and Oceania regions

Target Market

Melitta China targets a diverse yet specialized customer base:

• Hotels, Restaurants, and Cafes (HoReCa)
• Office Coffee Service (OCS) Providers
• Retail Chains and Self-service Outlets
• Coffee Equipment Dealers and Distributors

The company also maintains a direct-to-consumer presence via localized e-commerce platforms.

Certifications and Compliance

Melitta products are fully compliant with both EU and Chinese market standards:

• CE Marking
• ISO 9001:2015 certified processes
• CB Scheme and CCC Compliance for electrical safety in China
• Food Safety and Sanitary Certifications for coffee filters and grinders

Customer Testimonials

Melitta's equipment and service quality have been well received in the Chinese hospitality market:

• “Our XT7 has operated flawlessly through two peak seasons. The taste and speed are unmatched.” – F&B Manager, 5-star Hotel Chain, Beijing
• “The Calibra grinder gives our coffee baristas full control without complexity. Perfect for our boutique café.” – Independent Café Owner, Shanghai

Major Achievements

• Deployment of over 3,000 XT series machines across China’s HoReCa sector
• Partnerships with luxury hotel chains, including Marriott and Shangri-La
• Recognition in the China Coffee Industry Summit for innovation in automated brewing
• Expanded technical training program that certified 500+ baristas and technicians in 2023 alone

Melitta Coffee (Shanghai) Ltd. exemplifies the blend of German reliability and local market agility, serving as a vital player in elevating coffee quality, preparation standards, and consumer experiences in China and the wider Asia-Pacific region.