Miguelitos International Corporation is a leading Filipino innovator in the food manufacturing and franchising sector, based in Parañaque City, Metro Manila. Known for its pioneering role in instant food premixes and affordable franchising concepts, the company has become a household name across the Philippines and a promising player in Southeast Asia’s food service industry.
Core Business and Product Portfolio
Miguelitos operates across three major verticals: food manufacturing, franchising, and soft serve ice cream production. Its diverse product offerings include:
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Instant Food & Beverage Premixes:
- Champorado Mix, Coffee & Choco Mix, Milk Tea Mix, Kakanin Mix, Snack Seasoning, Breading & Gravy Mix, Cotton Candy Mix, and various Bakery Mixes.
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Soft Serve Ice Cream:
- A line of ice cream with 80% less sugar, available in fruit and classic flavors, tailored for health-conscious and budget-conscious consumers.
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Franchise Food Concepts:
- Branded modular food carts and outlets under names like:
- Miguelitos Ice Cream
- Fried Ice Cream
- Avocado Locco
- Hyped Mangoes
- Churros City
- Keopi (Coffee & Bakery)
- Pizza Manila
- JianKang Noodles
- Scrapes and Vanilla Ice Pearl
These models serve micro-entrepreneurs and OFWs, offering business packages with product supply, equipment, training, and marketing support.
Unique Selling Proposition (USP)
Miguelitos stands out due to:
- Comprehensive Business Model: A full ecosystem from premix manufacturing to franchise deployment.
- Cost-Efficiency: Affordable franchise packages for as low as ₱50,000.
- Innovation in Premixes: One of the few local companies to produce multi-line food mixes for instant consumption with quality control.
- Health-Focused Soft Serve: Among the first to introduce low-sugar, customizable soft serve products in the Philippines.
Financial and Operational Strength
While Miguelitos' private financials are not publicly disclosed, its business scale includes:
- Over 1,000 food carts and franchise outlets nationwide and growing internationally.
- A dedicated manufacturing facility for dry and wet food premixes.
- A retail and B2B supply chain that caters to both individual entrepreneurs and institutional clients.
The company also maintains exclusive supply contracts with its franchisees, ensuring recurring revenue and operational sustainability.
Shipment and Market Reach
Miguelitos' market includes:
- Domestic: Operates in all major cities in Luzon, Visayas, and Mindanao.
- International: Present in UAE, Qatar, and Canada, through franchising and exports of premix products.
- Has initiated bulk exports of instant beverage mixes and soft serve powders under its own brands.
Target Market
Miguelitos targets:
- Micro-entrepreneurs and SMEs through low-capital franchise offerings.
- Retail consumers seeking budget-friendly snacks and drinks.
- Institutional clients (cafes, kiosks, schools) sourcing food premixes and ice cream.
- OFWs and balikbayans looking for stable, food-based investment ventures.
Certifications and Compliance
Miguelitos ensures high standards with:
- Philippine FDA registration for all food items.
- Sanitation and equipment compliance under DOH and DTI regulations.
- Quality control protocols in place across its manufacturing and food handling operations.
The company also offers Halal-certified options for specific product lines.
Customer Testimonials
End-users and franchisees cite:
- Strong support and reliable supply for business operations.
- Excellent taste and affordability of instant beverages and ice cream.
- Quick ROI for food cart businesses, often within 3-6 months based on location.
Numerous success stories are shared via Miguelitos’ social media pages and franchise expos.
Notable Achievements
- Among the Top 10 Franchise Businesses in the Philippines under ₱100K, per local entrepreneur magazines.
- Regular participant in Philippine Franchise Association (PFA) expos and SME development programs.
- Expanded to over 10 franchise concepts, making it one of the most diversified food franchisors in the country.
Miguelitos International Corporation continues to thrive at the intersection of innovation, entrepreneurship, and accessibility, empowering thousands of Filipinos with business opportunities and quality food products both locally and globally.
