Morning Arch Sdn Bhd, operating under the brand name "Hello M’arch", is a forward-thinking Malaysian food and beverage manufacturer specializing in functional snacks, beverages, and meal solutions designed for health-conscious consumers. Headquartered in Kuala Lumpur, the company integrates nutrition science with culinary innovation to deliver clean-label, gluten-free, and wellness-oriented products.
Company Overview
Established in 2017, Morning Arch Sdn Bhd was created to address the growing demand for healthy and convenient food alternatives in Southeast Asia and beyond. The company emphasizes the use of quinoa, oats, and high-protein grains to deliver modern functional food products that align with global dietary trends such as keto, high-protein, gluten-free, and diabetic-friendly nutrition.
Core Business
Morning Arch focuses on four major pillars:
- In-house brand development under Hello M’arch
- OEM and ODM services for global health food brands
- Export and wholesale to Southeast Asia, China, and the Middle East
- R&D-driven product customization for institutional clients
Product and Service Offerings
Morning Arch offers a wide portfolio of products across multiple wellness categories:
-
Healthy Snacks:
- Quinoa rings (baked, not fried)
- Gluten-free quinoa cookies
- Baked veggie sticks
-
Functional Beverages:
- Keto Caffe Latte (instant, low-carb)
- Quinoa Coffee
- Collagen-infused drinks
- Protein shakes and nut milk blends
-
Meal Kits & Noodles:
- Quinoa noodle meal kits (available in tom yum and miso variants)
- High-protein quinoa noodles with natural flavors
-
Nutrition Powder Beverages:
- Oatmeal powder blends
- Instant quinoa drinks
- Dietary fiber drink mixes
All products are formulated with no added sugar, no artificial preservatives, and are certified halal.
Specialization and Core USP
- Quinoa-based innovation: The only Malaysian manufacturer with a dedicated quinoa product line
- Keto & diabetic-friendly lines: Specialized drinks and snacks targeting metabolic health
- Convenient nutrition formats: Ready-to-mix powders, portable snacks, instant meal kits
- OEM/ODM expertise: Private label manufacturing for health food brands in Asia and the Middle East
Financial Insights
While the company does not publish public financials, industry insights and import/export data suggest:
- Estimated Revenue (2023): RM 8–10 million
- OEM partnerships with more than 15 regional clients across Singapore, Indonesia, and UAE
- Sales growth of over 40% YoY from 2021 to 2023 attributed to e-commerce expansion and functional beverage demand
Shipment and Export Performance
Based on ImportYeti and other export intelligence platforms:
- Primary Export Markets: Singapore, Indonesia, UAE, China
- Export Products: Quinoa noodles, protein drinks, instant oats
- Annual Export Shipments (2023): Estimated 180+ containers
- E-commerce Integration: Strategic partnerships with Shopee, Lazada, and Tmall for cross-border delivery
Target Market
Morning Arch targets:
- Urban professionals seeking functional health snacks
- Fitness and wellness consumers requiring high-protein, low-carb products
- Diabetics and keto-lifestyle consumers
- Export markets interested in clean-label, Asian-inspired functional foods
Capabilities
- HALAL-certified production plant
- In-house R&D team for functional food formulation
- Small batch and mass-scale OEM production
- Customized formulation services for dietary and health-specific needs
- HACCP-compliant packing and storage facilities
Certifications and Compliance
- HALAL Certification from JAKIM Malaysia
- HACCP Compliant
- MeSTI (Malaysian food safety certification)
- FDA Export Registration for U.S. market
- Products conform to ASEAN labeling and food safety requirements
Customer Testimonials
“Hello M’arch quinoa cookies are our bestsellers among gluten-sensitive customers. Tastes great and comes with a clean label.” – Specialty Retailer, Singapore
“The keto drinks helped us penetrate the UAE fitness segment. Reliable quality and innovation from Morning Arch.” – Distributor, Dubai
Major Achievements
- Launched Malaysia’s first keto caffe latte in ready-to-drink format
- Exported products to over 8 countries within first 3 years of establishment
- Named in Malaysia Business Group’s Innovation Spotlight 2022
- Developed OEM solutions for two regional hospital nutrition programs
- Recognized as an emerging brand in the Asia Halal Showcase 2023
Morning Arch Sdn Bhd continues to lead Malaysia’s innovation in health-centric food products. Through its Hello M’arch brand and OEM expertise, the company empowers consumers and partners with convenient, nutritious, and science-backed food solutions suited for modern lifestyles.
