Natural S.R.L. is a Romanian manufacturer and exporter of premium bakery and confectionery products, based in Slatina, Olt County. Renowned for its artisanal methods and dedication to high-quality ingredients, the company operates under multiple brands, including Natural, Accasă, and Irina. Natural S.R.L. caters to both domestic and international markets with an extensive range of cakes, cookies, and savory snacks that blend traditional Romanian recipes with modern production standards.
Brief History
Natural S.R.L. was founded with a clear mission: to offer bakery and confectionery products rooted in Romanian culinary traditions, while meeting the quality expectations of modern consumers and export markets. Over the years, the company has expanded its portfolio and invested in advanced manufacturing equipment, allowing it to scale its operations and gain recognition in global food markets.
Core Business
Natural S.R.L. is engaged in the production, packaging, and export of bakery and confectionery products. The company specializes in the development of value-added cakes, cookies, and snacks that retain a homemade feel while adhering to commercial scalability and shelf-life standards.
Their core operations include:
- Product development and recipe innovation
- Industrial-scale baking and processing
- Private label and contract manufacturing
- Export logistics and international trade
Product and Service Offerings
Natural’s product portfolio is structured into three major categories:
Cakes
- Tiramisu
- Lemon Flavored Cake
- Ambassador Cake
- Chocolate Cream Cake
- Apricot Paste Cake
- Cocoa and Vanilla Flavored Cake
- Brownie with Apricot Puree
- Caramel Bianco Cake
- Cappuccino Cake
- Acasă Cake
- Oana Cake
- Domino Cake
- Milk Flavored Cake
- Butoiașe
- Assorted Cakes and Rolls
- Biscuit Salami with Turkish Delight and Raisins
- Puff Pastry Rolls with Vanilla or Cocoa Cream
Cookies
- Fondant Cream Cookies
- Assorted Jam Cookies
- Apricot Paste Cookies
- Milk Biscuits
- Langue de Chat
- Butter and Raisin Cookies
- Spritz Butter Cookies
- Cornulețe with Jam
Snacks
- Sesame Breadsticks
- Poppy Seed Breadsticks
- Cheesy Breadsticks
Products are available in various packaging formats, ranging from individually wrapped snacks to bulk packs for retail chains and foodservice.
Specialisation and Core USP
Natural S.R.L. stands out due to:
- Authentic Romanian recipes using locally sourced ingredients
- Wide variety of both traditional and modern confectionery products
- Flexible manufacturing: capable of small-batch artisanal runs as well as large-scale exports
- Custom flavor adaptation for international markets
- Commitment to natural flavorings and clean label production
Their emphasis on both quality and heritage allows them to appeal to both traditional consumers and the health-conscious, modern shopper.
Financials
Though financial records are not publicly disclosed, industry benchmarks and regional presence suggest:
- Estimated production capacity: 500+ tons of confectionery per year
- Export-driven growth, contributing to over 60% of total revenue
- Estimated annual turnover: €3–5 million, based on product range, pricing, and trade exposure
Shipment Data
Based on trade listings and export platforms:
- Active export markets: Germany, Italy, Spain, France, UAE, and Israel
- Products shipped under HS codes:
- 1905.31 (Sweet biscuits and cookies)
- 1905.90 (Breadsticks, cakes, pastries)
- Engaged in both LCL and FCL exports depending on order volume
Target Market
- Retailers and importers of European bakery products
- Ethnic food stores and Romanian diaspora markets
- Supermarkets and food distributors
- Private label clients in the EU and Middle East
Capabilities
- Modern production lines with European food safety certifications
- Recipe development team for flavor innovation and reformulation
- Flexible packaging options: from artisanal hand-packed trays to high-speed flow packs
- In-house logistics and cold-chain capability
Certifications and Compliance
- HACCP-compliant production systems
- Products manufactured in accordance with EU food safety regulations
- Allergen and nutritional labeling compliant with European Food Information Regulation (EU 1169/2011)
- Kosher and Halal certification available upon request for specific markets
Customer Testimonials
Importers and wholesale clients commend Natural S.R.L. for:
- Reliable product quality and long shelf life
- Attractive packaging and strong brand recognition in ethnic markets
- Quick order turnaround and responsiveness for custom projects
- Authentic taste profiles reminiscent of homemade Romanian pastries
Several distributors in Germany and France rank Natural among their top-selling Eastern European confectionery lines.
Major Achievements
- Exported to over 15 international markets across Europe and the Middle East
- Participation in international food expos such as ANUGA, SIAL, and ISM Cologne
- Strategic partnerships with European food distributors and retail chains
- Launched successful private label collaborations with regional supermarket brands
- Continuous product innovation to meet dietary and market trends
Natural S.R.L. continues to lead Romania’s premium bakery and snack segment with a commitment to quality, innovation, and cultural authenticity. Through its blend of tradition and technology, the company is expanding the reach of Romanian confectionery across global markets.
