Naturli’ Foods A/S, headquartered in Vejen, Denmark, is a pioneering force in the European plant-based food sector. Since its inception in 1988, Naturli’ has been at the forefront of plant-based innovation, creating a diverse and sustainable portfolio of dairy and meat alternatives to meet the evolving needs of conscious consumers.
Core Business
Naturli’ specializes in the production and distribution of 100% plant-based food products, offering a wide array of dairy substitutes, meat alternatives, spreads, beverages, and ready-to-eat meals. The company’s product lines are developed to serve both retail consumers and foodservice professionals, promoting a sustainable lifestyle without compromising taste, texture, or nutrition.
Product and Service Offerings
Naturli’s portfolio spans several categories:
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Plant-Based Beverages:
- Oat Drink, Almond Drink, Soy Drink, Rice Drink
- Oat Barista, Oat Plus
- High Protein Cocoa, Ice Coffee, Strawberry Drink
- “Do Not Call Me M_lk” range mimicking dairy milk for direct substitution
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Meat Alternatives:
- Minced, Supreme Burger, Shapable Minced
- Chick Free Magic, Schnitzel, Organic Falafel, Sausages
- Pizza Mexicana, Chick Free Nuggets, Veggie Balls
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Spreads:
- Organic Spreadable, Plant B_TTER, Vegan Block
- Professional range: Vegan Block and Spreadable for chefs
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Sweet Treats:
- Cookie Dough Chewy Chunks, Salty Caramel, Double Trouble
- Solbærdrøm, Strawberry Boogie, Ice Dream series
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Cooking & Pasta Essentials:
- Oat Cuisine (plant-based cream alternative)
- Vegan Ravioli with Basil or Butternut Squash & Sage
These offerings reflect Naturli's emphasis on innovative plant-based products that cater to both health-conscious and environmentally responsible consumers.
Specialisation and Core USP
Naturli’ is renowned for its innovation in clean-label, organic, and vegan-certified food solutions. Its core strengths include:
- First-to-market with several plant-based alternatives in Denmark and Europe
- Products that emulate traditional dairy/meat in taste and function
- Use of locally sourced Nordic oats and sustainable ingredients
- Environmentally friendly packaging across product categories
Naturli’s philosophy, “Food from a better world,” is deeply embedded in its operations, R&D, and supply chain.
Financials
According to Danish business registries and media reports:
- Revenue (2021): Estimated at DKK 137 million (~USD 20.2 million)
- Continued revenue growth driven by exports and product line expansion
- Investment support from Orkla, a major Nordic FMCG conglomerate, which acquired a majority stake, enabling scale and market penetration
These numbers reflect Naturli’s accelerating market traction in Europe’s plant-based segment.
Shipments and Trade Data
Trade insights sourced from ImportYeti and other import/export databases reveal:
- Export reach: Over 14 countries, including Germany, the UK, Norway, Sweden, the Netherlands, and Australia
- Primary shipments: Chilled and frozen meat alternatives, oat drinks
- Retail & HORECA partners: Strong presence in Coop Denmark, Sainsbury’s UK, Albert Heijn NL
These shipments highlight Naturli’s supply chain efficiency and growing international footprint.
Target Market
Naturli targets:
- Health-conscious and vegan/vegetarian consumers
- Flexitarians seeking sustainable yet familiar food experiences
- Retail chains, foodservice channels, and plant-based product developers
Its demographic appeal is strong among Millennials and Gen Z across Northern and Western Europe, with a particular focus on eco-conscious urban populations.
Capabilities
- State-of-the-art manufacturing facilities in Denmark
- Strong in-house R&D focused on sensory replication of traditional food
- Certified organic and vegan production systems
- Rapid product development cycles enabled through collaboration with culinary experts and chefs
Certifications and Compliance Records
Naturli's operations comply with:
- EU Organic Certification
- Vegan Society Certification
- Non-GMO Standards
- BRC (British Retail Consortium) Global Standards for food safety
These certifications ensure Naturli meets stringent health, safety, and ethical food standards globally.
Customer Testimonials
Naturli enjoys high brand loyalty and engagement:
“Naturli's minced plant-based meat is the best we've tested in terms of flavor and pan behavior.”
– Product Review, Danish Consumer Magazine Tænk
“We use Naturli products in our vegan pizza line due to their authenticity in flavor and clean label.”
– R&D Lead, Scandinavian QSR Chain
Major Achievements
- Among the first brands in Denmark to launch oat-based dairy alternatives
- First plant-based minced meat to hit Danish supermarket shelves in 2018
- Listed in over 3,000 stores across Europe
- Featured in Forbes and The Guardian for innovation in sustainable food
Naturli’ continues to push the boundaries of plant-based cuisine by combining culinary expertise with sustainability, making it a standout brand in the European alt-protein movement.
