Exhibiting at International Food & Drink Event (IFE) 2025

Neat Sweets Limited is a dynamic confectionery company based in London, United Kingdom, that has quickly gained attention for its innovative approach to modern snacking. Built on a mission to offer guilt-free indulgence, Neat Sweets specializes in better-for-you gummy candies that cater to health-conscious consumers seeking transparency, quality ingredients, and bold flavors.

Core Business

Neat Sweets operates as both a manufacturer and distributor of premium confectionery, with a core focus on plant-based gummy candies. The company has developed a strong brand presence through its distinctive visual identity, health-oriented ingredients, and strong emphasis on sustainability and consumer trust. Targeting retail and e-commerce channels, Neat Sweets has positioned itself at the intersection of indulgence and wellness.

Product and Service Offerings

The brand currently offers a line of vegan, low-sugar gummy sweets with a focus on taste, texture, and clean labeling. Key offerings include:

• Fruity Berry Bears
  A vibrant mix of raspberry, blueberry, and strawberry-flavored gummies made with plant-based ingredients.

• Sour Citrus Bears
  A zesty combination of lemon, lime, and orange-flavored sour gummies with a tangy kick and reduced sugar content.

Key product attributes include:

• Vegan and gelatin-free
• Naturally flavored and colored
• Gluten-free
• No artificial sweeteners

All products are developed to appeal to modern dietary needs, offering a balance of enjoyment and nutritional mindfulness.

Specialisation and Core USP

Neat Sweets distinguishes itself through:

• 100% Plant-Based Formulation: Gelatin-free gummies that appeal to vegan and vegetarian consumers.
• Reduced Sugar Content: Positioned as a healthier alternative to traditional gummies without compromising on flavor.
• Premium Branding: Strong visual identity, colorful packaging, and digital-savvy branding that resonates with Gen Z and millennial buyers.
• Clean Label: No artificial additives or preservatives, with a transparent ingredient list.

Their products are crafted with a focus on indulgence that aligns with wellness—a fast-growing segment in the global confectionery market.

Financials

As a private limited company registered in the UK, specific revenue or profit data is not publicly disclosed. However, industry analysts and brand tracking platforms suggest:

• Rapid growth since brand inception, with increasing social media engagement and retail distribution
• Positive consumer reception leading to strong repeat purchases through D2C (direct-to-consumer) channels

The company's agility and lean brand model support efficient scaling and distribution, especially across online marketplaces.

Shipments and Trade Data

Neat Sweets is primarily focused on domestic UK retail and e-commerce, though early-stage international interest has been observed. Key trade activity includes:

• E-commerce shipments across the UK, via its official website and third-party platforms
• Emerging wholesale and B2B partnerships, especially with boutique retailers and health food stores
• Initial listings with independent and regional outlets, with plans to scale into larger chains

Although exact shipment volumes are undisclosed, packaging and logistics patterns suggest small-batch fulfillment with scalability potential.

Target Market

Neat Sweets primarily appeals to:

• Health-conscious consumers looking for reduced sugar, vegan treats
• Millennials and Gen Z buyers with preferences for ethical, plant-based products
• Retailers and boutique stores focused on wellness and premium snack products
• E-commerce audiences, including those on platforms like TikTok, Instagram, and online snack marketplaces

The brand targets urban consumers who seek enjoyment from confectionery without compromising health or dietary values.

Capabilities

• In-house formulation and small-batch production capabilities
• D2C sales through their own website with responsive logistics
• Agile branding and product development to respond to market trends
• Active influencer marketing and social media engagement strategy

Certifications and Compliance Records

While specific third-party certifications such as BRC or Soil Association are not publicly listed, the brand promotes:

• Vegan-friendly and plant-based ingredients
• Gluten-free manufacturing
• Compliance with UK Food Safety Standards for confectionery production

Future expansion is likely to incorporate official certifications as the brand scales into broader retail.

Customer Testimonials

Consumer feedback on social media and reviews suggests strong product-market fit:

“Tastes amazing and doesn’t feel like a compromise. Best vegan gummies I’ve tried.”
– Verified Buyer Review on Instagram

“Love how cute the packaging is and the sour bears have the perfect zing!”
– Customer Comment via TikTok campaign

Major Achievements

• Rapid brand growth on social media, particularly TikTok and Instagram
• Featured by multiple health food influencers and snack reviewers in the UK
• Successfully developed a strong, recognizable brand identity within the competitive confectionery sector

Neat Sweets represents the new wave of snack innovation in the UK—bridging flavor, fun, and function with an ethical, health-first approach to confectionery.