Product Offerings
Products:
Raw Sweets: Chocolate with Orange, Apricots with Protein, Inca Berry; Natural Desserts: Soo Raw Kids Bars; Dried Crackers: Tomato with Basil, Hemp Seeds, Sesame, Nettle with Black Cumin, Protein
Media Gallery
Soo Raw Product Overview
New Science Ltd, based in Sofia, Bulgaria, is an innovative health food manufacturer specializing in clean-label, plant-based snacks under the brand "Soo Raw." With a mission to promote conscious and nutritious eating, the company produces raw sweets, natural desserts, and superfood crackers using minimally processed, high-quality ingredients. New Science Ltd stands out as a pioneer in the Bulgarian functional food sector, offering products that meet the demands of health-aware consumers seeking alternatives to conventional snacks.
Core Business
The company’s core business lies in the development and production of raw, organic, and vegan snacks, using dehydration and low-temperature processing to retain the maximum nutritional value of natural ingredients. New Science Ltd has positioned itself in the niche health snack market, catering to retail and wholesale clients across Bulgaria and selected European markets.
Product and Service Offerings
Under the Soo Raw brand, New Science Ltd offers three primary product categories:
-
Raw Sweets:
- Chocolate with Orange
- Apricots with Protein
- Inca Berry
- Coconut & Cocoa
- Banana & Dates
-
Natural Desserts for Kids:
- Soo Raw Kids Bars made with dried fruits, seeds, and natural flavors in child-friendly formats
-
Dried Crackers (Raw Crackers):
- Tomato with Basil
- Hemp Seeds
- Sesame
- Nettle with Black Cumin
- Protein Crackers (Enriched with vegetable protein)
All products are:
- Vegan
- Gluten-free
- Free from refined sugar and artificial additives
- Processed below 42°C to preserve enzymes and nutrients
These qualities position Soo Raw snacks as functional foods ideal for vegans, athletes, children, and health-focused individuals.
Specialisation and Core USP
New Science Ltd’s key differentiators include:
- Raw Production Technique: Products are dehydrated at low temperatures to maintain live enzymes, fiber, and nutrient integrity.
- Innovative Ingredient Use: Incorporation of superfoods like nettle, Inca berry, and hemp into snack formulations.
- Health-Focused: Products developed to align with vegan, paleo, and raw food dietary regimes.
- Sustainable Packaging & Local Sourcing: Emphasis on biodegradable materials and Bulgarian-grown ingredients wherever possible.
These features provide a competitive edge in the European health food market.
Financials
As a privately held SME, detailed revenue figures are not publicly available. However, based on company activity and product distribution:
- Estimated annual revenue: €500,000 – €1 million
- Revenue driven by health food retail, e-commerce, and exports to EU neighbors
- Continued reinvestment in product development and packaging innovation
The brand has shown steady year-on-year growth in the niche organic and vegan product segment.
Shipments and Trade Data
Trade and distribution insights indicate:
- Active distribution within Bulgaria, with expansion into Romania, Greece, and Germany through health food resellers
- Export-oriented strategy via partnerships with organic food stores and online marketplaces
- Participation in European natural product trade shows, signaling interest in broader international markets
While bulk shipment data is limited, the company’s export-ready operations are reflected in its multilingual packaging and EU-compliant labeling.
Target Market
New Science Ltd targets:
- Health-conscious consumers, including vegans, vegetarians, and flexitarians
- Parents seeking healthy snack options for children
- Retailers and health food shops across Eastern and Western Europe
- Distributors of organic, raw, and specialty dietary products
Its demographic spans wellness-focused individuals aged 20–45, urban professionals, fitness enthusiasts, and eco-conscious families.
Capabilities
- In-house product development and small-batch production facilities in Sofia
- Custom recipe development using raw food technology
- Flexibility in private-label manufacturing for wellness brands and organic retailers
- Strong digital presence to support D2C and B2B channels
The company is well-positioned to scale production while maintaining artisan quality.
Certifications and Compliance Records
While specific certifications are not prominently displayed, the company adheres to:
- EU food safety regulations
- Plant-based and vegan labeling compliance
- Natural ingredient transparency in line with clean-label product standards
Ongoing efforts suggest potential certification with organic, gluten-free, and raw food associations as international demand grows.
Customer Testimonials
Positive consumer feedback from social platforms and health food forums includes:
“Delicious and guilt-free! I’ve never had such tasty crackers that are actually good for you.”
– Online customer, Bulgaria
“My kids love the Soo Raw bars, and I love that they’re all natural with no sugar crash.”
– Parent, Romania
“Finally, a raw chocolate that satisfies without the additives. You can taste the quality.”
– Health food reviewer, Greece
Major Achievements
- First mover in Bulgaria’s raw vegan snack segment
- Product showcased in international food expos like BioFach and Natural & Organic Europe
- Developed a dedicated product line for children, meeting growing demand for clean-label kids’ nutrition
- Achieved growing regional brand recognition in the Balkan health food community
New Science Ltd continues to redefine snacking in Southeast Europe through its commitment to functional, plant-based nutrition and ethical production under the Soo Raw brand.