Exhibiting at Thaifex - Anuga Asia 2025

NSL Foods Public Company Limited, headquartered in Nonthaburi, Thailand, is a prominent manufacturer and exporter of bakery, snack, and frozen food products. With over two decades of operational excellence, NSL Foods is a key supplier to 7-Eleven Thailand and a recognized innovator in Thailand’s ready-to-eat and convenience food sector. The company is publicly listed on the Stock Exchange of Thailand (SET: NSL) and has built a strong portfolio of consumer brands underpinned by modern production facilities and a deep understanding of consumer preferences.

Company Background

Established in 1999, NSL Foods began as a bakery supplier and rapidly expanded into diversified food manufacturing. Under the leadership of Jariya Musigchai and a professional management team, the company has grown into a major food processing organization with over 2,000 employees, serving domestic and international clients through retail, foodservice, and OEM channels.

Product Portfolio

NSL Foods produces a wide variety of food products across the following categories:

• Bakery Products:

  • Hot Grilled Sandwiches
  • Rolls, Cakes, Muffins, and Buns
  • Premium Baked Goods under “Ezy Bake” and “Ezy Sweet” brands

• Snacks:

  • Protein Chips and Fiber Chips under the “Natural Bite” brand
  • Rice Bars and Cereal Bars
  • Baked Snacks and Nutritious Munchables

• Frozen Foods:

  • Processed Seafood and Ready Meals
  • Frozen Vegetables and Protein Portions
  • Heat-and-serve Bento Boxes

• OEM Services:

  • Custom food manufacturing for 7-Eleven (Thailand) including exclusive branding and tailored SKUs
  • Private label development for both domestic and export markets

The company operates under several proprietary brands including Ezy Taste, NSL Selection, 7 Fresh, KhowThang, and Pangtai.

Unique Selling Proposition (USP)

NSL Foods distinguishes itself with:

• Strategic Alliance with 7-Eleven: Long-standing supplier relationship for exclusive food products sold at over 13,000 outlets across Thailand.
• Innovative R&D: In-house food innovation lab developing over 300 new SKUs annually.
• Vertical Integration: Full control from ingredient sourcing to final distribution.

Market Reach and Financial Performance

NSL Foods is one of Thailand’s largest suppliers of packaged foods to the convenience store and modern trade sectors.

• 2023 Revenue: THB 4.28 billion (~USD 120 million)
• Net Profit: THB 309 million (~USD 8.7 million)
• Export Contribution: 10% of total revenue from markets including Japan, Singapore, Malaysia, and the Middle East

The company is targeting expanded exports in ASEAN and halal-certified markets through strategic OEM collaborations and product localization.

Target Clients

• Convenience Store Chains
• Supermarkets and Hypermarkets
• Private Label Retailers
• Foodservice Operators
• Export Importers and Distributors

Infrastructure and Capabilities

• Manufacturing Plants: Four factories equipped with fully automated baking, freezing, and packaging lines.
• Cold Chain Logistics: Integrated distribution system with real-time inventory tracking.
• R&D Facility: Focused on product innovation, sensory evaluation, and health-oriented food design.

Certifications and Compliance

NSL Foods operates with a strong compliance and quality framework:

• GMP (Good Manufacturing Practice)
• HACCP (Hazard Analysis Critical Control Points)
• BRCGS (British Retail Consortium Global Standard)
• ISO 22000 Food Safety
• Halal and Thai FDA Certification

These standards enable the company to serve high-regulation markets and build consumer trust globally.

Product Visuals

• 
• 
• 

Brand Highlights

• Ezy Taste & Ezy Sweet: Signature bakery and dessert brands in convenience retail.
• Natural Bite: Functional snacks with protein and fiber-rich formulations.
• KhowThang: Healthy rice-based snacks and puffed cereals.
• NSL Selection: Gourmet frozen meals and seafood for foodservice and export.

Customer Feedback and Recognition

The company is frequently recognized for its product consistency, flavor innovation, and responsiveness to market trends. Retail partners appreciate NSL’s ability to quickly roll out new products aligned with consumer demand, especially in the health and convenience segments.

Major Achievements

• IPO in 2021: Raised THB 1.6 billion to expand production and R&D.
• 7-Eleven Partnership Expansion: Sole supplier for over 100 SKUs including hot food and bakery items.
• Digital Transformation: Implemented ERP and AI-based demand forecasting.

NSL Foods Public Company Limited exemplifies Thailand’s modern food manufacturing capabilities through its scalable infrastructure, product innovation, and strategic partnerships. As demand for convenient and nutritious foods continues to rise globally, NSL is well-positioned to deliver value across diverse customer segments and international markets.