Osada Seicha Co., Ltd., headquartered in Mori-machi, Shizuoka—the heartland of Japan’s tea cultivation—is a multi-award-winning tea manufacturer specializing in organically grown Japanese teas. With a heritage of over 75 years and a vertically integrated model spanning from cultivation to distribution, the company is a recognized pioneer in sustainable tea production and innovation, both domestically and globally.
Core Business and Product Portfolio
Osada Seicha's operations focus on the manufacture, export, and R&D of premium Japanese teas, particularly organic-certified varieties. Their product range includes:
Organic Matcha
- OG Matcha KOIAI: Rich umami profile ideal for ceremonial use.
- OG Matcha KAKITSUBATA: Balanced aroma and vibrant color.
- OG Matcha NONO: Everyday culinary-grade matcha.
Organic Sencha
- Organic Tenryu Yamakai Sencha: High-mountain grown with floral aromatics.
- Organic Tatsuyama Yabukita Sencha: Smooth, vegetal taste with minimal astringency.
Organic Hojicha & Genmaicha
- Organic Houjicha Powder: Roasted green tea with a nutty flavor, caffeine-reduced.
- OG Genmaicha: Blend of Sencha and roasted brown rice, offering a toasted fragrance.
Fermented and Specialty Teas
- Yamabuki Nadeshiko: A patented, post-fermented Japanese tea utilizing lactic acid fermentation, offering probiotic benefits.
- Organic Tsuyuhikari Oolong: A rare Japanese organic oolong with floral and fruity notes.
Unique Selling Proposition and Innovation
Osada Seicha’s core differentiation stems from its:
- Direct management of organic farms, ensuring full traceability and sustainable cultivation.
- Certification under JAS (Japanese Agricultural Standard), USDA Organic, and EU Organic standards.
- Proprietary fermentation technology developed for Yamabuki Nadeshiko, the first fermented Japanese tea of its kind using specific microorganisms for health-boosting qualities.
- Adoption of AI and IoT in tea farm management, enhancing yield and quality consistency.
They also run an in-house tea academy and research lab, where continuous testing and development of new cultivars and tea processing methods take place.
Global Market Presence
Osada Seicha exports to over 30 countries, with significant markets in:
- North America and Europe, particularly in wellness and gourmet tea segments.
- Southeast Asia, where organic products are in rising demand.
- Australia and the Middle East, via specialty beverage and hospitality partnerships.
Their retail and foodservice solutions are designed to meet bulk, single-serve, and custom OEM/private label requirements.
Financial and Operational Capacity
As a privately-held enterprise, specific revenue figures are not publicly disclosed. However, Osada Tea processes and distributes over 300 metric tons of tea annually, with more than 40% of production exported, reflecting substantial global penetration.
Their partnerships with local farmer cooperatives and robust e-commerce infrastructure enable them to scale and deliver consistent quality internationally.
Certifications and Compliance
Osada Seicha is certified by:
- JAS Organic
- USDA Organic
- EU Organic
- FSSC 22000 (Food Safety System Certification)
- ISO 22000
They maintain strict pesticide-free farming, aligned with their mission of promoting safe and sustainable agricultural practices.
Target Markets
Osada Tea serves a wide spectrum of clients including:
- Health-conscious consumers and organic retailers
- Cafés and tea lounges
- Foodservice distributors
- Functional food manufacturers
- Private label partners and OEM customers
- B2B buyers in hospitality and wellness industries
Digital and Brand Engagement
The company actively engages through:
- Instagram and Facebook campaigns highlighting farm-to-cup stories.
- YouTube content focused on brewing education, fermentation, and cultivation.
- LinkedIn outreach for global B2B collaborations and export initiatives.
Their website supports multi-lingual commerce and catalog access, facilitating international procurement.
Brand Ecosystem
- Osada Tea: Corporate and umbrella brand.
- OG Matcha: Premium and culinary matcha series.
- Yamabuki Nadeshiko: Flagship fermented tea, known for health and wellness properties.
Major Achievements
- Awarded the Minister of Agriculture, Forestry and Fisheries Prize for excellence in tea production.
- Developer of Yamabuki Nadeshiko, Japan’s first functional fermented tea brand.
- One of the earliest Japanese companies to achieve JAS Organic certification for matcha and sencha.
- Featured at international trade shows including FOODEX Japan, BIOFACH (Germany), and Expo West (USA).
- Recognized as a technology-forward agri-enterprise by Shizuoka Prefecture and the Japan Tea Industry Association.
