Exhibiting at International Food & Drink Event (IFE) 2025

Palermo Villa, Inc., headquartered in Milwaukee, Wisconsin, is a leading frozen pizza manufacturer in the United States. Founded in 1964 by Italian immigrants Gaspare and Zina Fallucca, the company has evolved from a small neighborhood bakery into a nationally recognized brand with a state-of-the-art manufacturing facility and a portfolio of innovative pizza products. Known for its commitment to authentic Italian recipes and continuous innovation, Palermo’s has established itself as a category leader in both private label and branded frozen pizzas.

Core Business and Product Lines

Palermo's specializes in the production and distribution of frozen pizzas across multiple crust formats and flavor profiles. Their product portfolio includes:

• Palermo’s Primo Thin®: Thin and crispy artisan-style pizzas, including flavors like Italian Sausage, 5 Cheese, Margherita, and Garlic Chicken Alfredo.
• Palermo’s Thin Crust: Classic American-style thin crust pizzas, such as Pepperoni, Cheese, Sausage, and Supreme.
• Palermo’s Neighborhood Pizzeria®: Crafted to mirror the taste and texture of pizzeria-made pizza, available in traditional varieties like Cheese and Supreme.
• Palermo’s Rising Crust®: Thick, doughy crusts that rise in the oven, with options like 4 Meat and Supreme.

In addition to these core lines, the company also produces under high-profile brands including Screamin’ Sicilian, Urban Pie, and Connie’s, serving both premium and value segments of the market.

Manufacturing Capabilities

Palermo’s operates out of a 250,000+ square-foot production facility in Milwaukee, one of the most advanced in the frozen pizza industry. Key capabilities include:

• Automated dough production and topping lines
• High-speed freezing and packaging systems
• Custom formulation capabilities for private label partners
• SQF Level 2 certified facility ensuring food safety and quality

The company can produce over 1 million pizzas per week, supporting both large-scale national distribution and custom runs for retail chains.

Distribution and Retail Presence

Palermo’s products are available in over 45,000 retail outlets across the United States, including major retailers such as:

• Walmart
• Kroger
• Target
• Publix
• Safeway
• Meijer

Their wide assortment and strategic shelf placement have enabled the company to maintain a strong footprint in the competitive frozen pizza aisle.

Financial and Market Position

While privately held, industry sources and retail scanner data indicate:

• Estimated annual revenue: $200M–$300M
• Double-digit year-over-year growth in the premium pizza segment (Screamin’ Sicilian and Urban Pie)
• Ranked among the Top 5 U.S. Frozen Pizza Brands by volume and value

Export and Private Label Services

Palermo Villa, Inc. also exports products to select international markets and offers private label services for national retailers and international partners. Their flexibility in packaging, formulations, and certifications has made them a preferred partner for customized pizza solutions.

Certifications and Compliance

• SQF (Safe Quality Food) Level 2
• Kosher Certification (select products)
• Meets USDA and FDA Regulatory Standards
• Sustainability initiatives include waste reduction and energy efficiency in production

Brand Portfolio

Palermo Villa’s multi-brand strategy has allowed it to target different consumer segments:

• Palermo’s®: Traditional Italian-American frozen pizzas
• Screamin’ Sicilian®: Bold, indulgent pizza brand for premium-seeking consumers
• Urban Pie®: Trend-driven flavors and upscale ingredients for health-conscious consumers
• Connie’s®: Restaurant-quality pizza rooted in Chicago-style traditions

Community Engagement and Recognition

Palermo’s is recognized as one of Milwaukee’s most philanthropic companies, supporting education, job training, and hunger relief initiatives. Their internal workforce development program and community kitchen have received multiple regional awards.

Industry Recognition

• Featured in Progressive Grocer, Frozen & Refrigerated Buyer, and Food Business News
• Consistently ranked among the Top 10 Frozen Pizza Innovators in the U.S.
• Received Retailer Choice Best New Product Award for Screamin’ Sicilian

With over five decades of dedication to quality, family tradition, and innovation, Palermo Villa, Inc. remains a driving force in the U.S. frozen pizza market, setting new standards in flavor, crust technology, and customer satisfaction.