Exhibiting at International Food & Drink Event (IFE) 2025

Paste & Juice is a prominent Egyptian manufacturer based in Sadat City, specializing in the production and export of high-quality tomato paste, fruit purees, and chili paste. Serving both domestic and international markets, the company is known for its advanced processing techniques, consistent quality, and ability to meet the demanding requirements of the food industry globally.

Core Business and Product Portfolio

Paste & Juice operates in the agro-processing sector, offering a wide range of processed fruit and vegetable products tailored to industrial, foodservice, and retail applications. Their key product categories include:

Tomato Paste:

• Cold Break:
  • 36-38%
  • 28-30%
• Hot Break:
  • 28-30%
  • 30-32%
• Super Hot Break: 28-30%
• Passata:
  • Hot Break 12-14%, 14-16%
  • Cold Break 12-14%, 14-16%
• Tomato Juice: Cold Break 6-8%

Fruit Puree:

• Strawberry Puree with Seeds: 7.5-8.5%
• Strawberry Puree Seedless: 7.5-8.5%
• Mango Puree: 14-16%
• Mango Pulp: 28-30%
• Guava Puree: 7-9%

Chili Paste:

• Chili Paste 13%

These products are delivered in aseptic packaging and are used in the production of sauces, juices, jams, ready meals, and baby food. The company is equipped to fulfill bulk industrial orders as well as private-label arrangements.

Unique Selling Proposition (USP)

Paste & Juice’s competitive advantage lies in its ability to deliver:

• Customized brix levels and viscosity options to match client processing needs.
• High-quality Egyptian raw materials, benefiting from ideal climatic conditions for tomato and fruit cultivation.
• Aseptic processing and packaging technologies, ensuring long shelf life without preservatives.
• Flexibility in Cold Break, Hot Break, and Super Hot Break processing to support varied food applications.

This operational precision allows them to serve both local manufacturers and high-volume international clients in over 40 countries.

Market Reach and Export Footprint

Paste & Juice exports a significant portion of its output, with active clients across:

• Europe
• Middle East & North Africa (MENA)
• Asia
• Sub-Saharan Africa

The company primarily serves:

• Food processors
• Industrial manufacturers
• Retail brands seeking high-quality tomato base and fruit ingredients

Egypt’s growing reputation as a major tomato paste producer enhances Paste & Juice’s positioning as a trusted, globally competitive supplier.

Infrastructure and Capabilities

The production facility in Sadat City is equipped with:

• Multi-stage evaporators and homogenizers for controlled brix concentration
• Aseptic filling lines with sterile bag-in-drum and bag-in-box packaging
• Cold storage facilities for raw fruit and puree preservation
• In-house laboratory for quality assurance and batch analysis

The plant’s scalable infrastructure supports high-capacity processing during seasonal peaks, ensuring continuity and consistency.

Certifications and Quality Control

Paste & Juice adheres to rigorous international food safety and quality standards. While specific certificates are not listed publicly, the company is expected to comply with:

• ISO 22000 and HACCP for food safety management
• Likely BRC or IFS for retail export market compliance
• Routine microbiological and physicochemical testing in accordance with international norms

The company’s ability to offer tailored brix levels and technical specifications speaks to its process control and customer alignment.

Strategic Outlook and Market Trends

The global tomato paste market is forecast to reach USD 13.7 billion by 2030, driven by rising demand in sauces, condiments, and ready-to-eat meals. Egypt, as the 5th largest tomato paste exporter globally, provides Paste & Juice with:

• Competitive pricing due to proximity to raw materials
• Year-round growing cycles
• Skilled agricultural labor force

Paste & Juice is strategically positioned to leverage Egypt’s agro-industrial ecosystem and expand further into Asian and African markets, which show increasing demand for processed fruit and vegetable ingredients.

Sustainability and Sourcing

The company prioritizes local sourcing from Egyptian growers to support rural economies and ensure freshness. Efforts are underway to:

• Reduce water and energy consumption in production
• Explore recyclable packaging alternatives
• Support traceability and transparent sourcing practices

These initiatives align with the growing demand for sustainable and ethically sourced food ingredients globally.

Digital and Trade Presence

Paste & Juice maintains a professional digital presence through its official website and social media platforms such as LinkedIn, Facebook, and Instagram. These channels highlight:

• Product specifications
• Industry news
• Participation in trade shows and food expos

The company’s branding and communication strategy emphasizes reliability, process expertise, and international reach.

Conclusion

With a robust product portfolio, export-focused operations, and advanced production capabilities, Paste & Juice is a key player in Egypt’s agro-processing industry. The company continues to grow by maintaining product integrity, adapting to market needs, and aligning with global quality standards.