P&B (Foods) Ltd is one of the United Kingdom’s largest importers, manufacturers, and distributors of ethnic food products, best known as the home of the iconic Heera brand. Established in 1966 and headquartered in Bradford, West Yorkshire, the company has grown from a small family-run business into a leading name in the South Asian food industry, with distribution networks across the UK, Europe, and global export markets.
Core Business
The core operations of P&B Foods include the sourcing, processing, packaging, and wholesale distribution of high-quality ethnic grocery products. The company imports raw ingredients from Asia, Africa, and other regions, which are processed and packaged at its advanced UK-based facilities. It serves a broad range of customers including wholesalers, retailers, cash & carry chains, restaurants, and direct consumers through retail outlets.
Product and Service Offerings
P&B Foods offers an extensive range of over 2,500 product lines under multiple in-house brands, including:
- Spices & Herbs: Turmeric Powder, Cumin Seeds, Coriander Powder, Mustard Seeds, Clove, Cardamom, and more
- Rice:
- Basmati Rice: Long-aged aromatic varieties
- Long Grain Rice: Suitable for daily cooking
- Flours:
- Gram Flour: Made from chana dal, essential in Indian cooking
- Chapati Flour: Atta for roti and flatbreads
- Pastes & Condiments:
- Ginger Garlic Paste, Tamarind Paste
- Pickles:
- Mango Pickle, Lime Pickle
- Chutneys:
- Mint Chutney, Tamarind Chutney
- Drinks:
- Mango Juice, Lychee Juice
- Spice Blends:
- Garam Masala, Curry Powder, Tandoori Masala
- Ready-to-Eat Meals:
- Dal Makhani, Chana Masala, Palak Paneer
- Non-Food Items:
- Incense Sticks, Henna, Puja Items
The company provides both private label and white-label services, meeting the needs of a wide variety of B2B partners.
Specialization and Unique Selling Proposition (USP)
P&B Foods stands out for:
- End-to-end supply chain control, from global sourcing to UK manufacturing
- Proprietary in-house brands like Heera, Balah, Rishta, Parivar, and RMD Red Circle
- A strong focus on South Asian, Middle Eastern, and African cuisines
- BRC (British Retail Consortium) certified manufacturing standards
- Tailored packaging formats for retail, wholesale, and catering sectors
Financial Performance
Although private, the company’s business scale suggests:
- Estimated revenue in the range of £80 million – £100 million annually
- More than 50 years of continuous growth and market dominance in ethnic food
- Partnerships with major UK retailers including Tesco, Asda, Morrisons, and Sainsbury’s
- Export reach to over 25 countries including EU nations, Canada, USA, and the Middle East
International Shipments and Export Track Record
P&B Foods maintains a robust export network:
- Exporting to over 25 countries, primarily focused on ethnic food markets
- Participation in global trade fairs such as Gulfood Dubai, SIAL Paris, and Anuga Germany
- Use of multi-lingual packaging and certification to meet international regulations
- Products exported under own brands and via private label agreements
Target Market
The company serves a diverse range of customers:
- Mainstream and ethnic supermarkets
- Cash & carry wholesalers
- Independent retailers
- Restaurants and catering businesses
- Export distributors
Its wide portfolio allows penetration into mainstream retail, specialty ethnic food stores, and online marketplaces.
Capabilities
- Over 100,000 square feet of warehouse and production facilities
- Modern packing and grinding lines for flours, spices, and rice
- Chilled and ambient storage for perishable and shelf-stable items
- UKAS accredited quality lab for testing and compliance
- In-house logistics and distribution fleet across the UK
Certifications and Compliance
P&B Foods operates under strict compliance with:
- BRCGS (British Retail Consortium Global Standard)
- HACCP certified production processes
- ISO-compliant quality control systems
- Halal Certification on applicable SKUs
- Full UK food labeling and allergen disclosure
These certifications allow smooth access to regulated markets both domestically and internationally.
Customer Testimonials
“Heera has been a household name in our family for decades. Their spices and rice are top quality and consistently deliver on taste.”
— Independent Retailer, Leicester
“We use P&B Foods as a core supplier for our curry house chain. Their service, pricing, and product range are unmatched.”
— Restaurant Owner, Birmingham
Major Achievements
- Recognized as one of the UK’s top ethnic food suppliers
- Built Heera into a widely recognized and respected South Asian food brand
- Maintains strategic partnerships with national grocery retailers
- Successfully transitioned to eco-friendly packaging and sustainable sourcing policies
- Consistently featured in trade publications and food industry exhibitions
P&B (Foods) Ltd continues to play a key role in shaping the ethnic food sector in the UK and abroad through its commitment to quality, heritage, and community-driven values.
