Exhibiting at International Food & Drink Event (IFE) 2025

PET FACTORY SRL is a Romanian-based pet food and accessory manufacturing company headquartered in Bucharest. Specializing in products for cats and dogs, the company has developed a strong market presence through its proprietary brands Miau Miau and 4DOG. With a clear focus on nutritional quality, affordability, and brand loyalty, PET FACTORY caters to both retail and wholesale segments across Romania and selected European markets.

Core Business

The core operations of PET FACTORY encompass the production, import, and distribution of dry and wet pet food, cat litter, pet treats, and accessories. The company operates through both direct-to-consumer and B2B distribution channels, supplying products to supermarkets, pet shops, and online platforms throughout Romania.

Product and Service Offerings

PET FACTORY’s product portfolio is primarily categorized under two main brands:

Miau Miau (Cat Products)

• Miau Miau Cat Litter: Premium and economic variants offering high absorbency and odor control.
• Miau Miau Desire: A cat food line formulated for balanced nutrition, flavor variety, and high palatability.
• Miau Miau Pure: Grain-free and additive-free options for sensitive cats.

4DOG (Dog Products)

• 4DOG Deluxe: Complete dry food enriched with vitamins and minerals, targeting all dog breeds and life stages.
• 4DOG Goodies: Treats designed for training and dental health with protein-rich formulations.

The company also offers a line of pet accessories including collars, feeding bowls, and hygiene products, completing its full-service proposition for pet care.

Specialisation and Unique Selling Proposition

PET FACTORY differentiates itself through:

• A dual-brand strategy that targets mid and premium market segments.
• A balance of local manufacturing and selective imports for quality assurance.
• Strong nationwide distribution through supermarkets and pet retail chains.
• Formulas developed in collaboration with veterinary nutritionists to ensure pet well-being.
• Affordable pricing strategy without compromising on nutritional standards.

Their commitment to providing both value and quality has allowed them to gain a loyal customer base in Romania’s competitive pet product market.

Financial Performance

While the company does not publish detailed financial statements, market visibility and brand placement suggest consistent performance. Industry sources note that:

• Miau Miau has become one of Romania's top-recognized cat food brands in supermarkets.
• PET FACTORY has expanded its retail footprint to over 500 points of sale in Romania.
• The company participates in annual industry expos and pet product fairs, reinforcing its commercial activity and growth.

Shipment and Export Data

Based on regional trade data and import-export directories:

• PET FACTORY has engaged in limited export activity to neighboring EU countries, including Hungary, Bulgaria, and Moldova.
• Exported products are mostly under the 4DOG brand for dry food and treats.
• Export volumes remain modest, with expansion plans likely in development.

Target Market

The company caters to:

• Pet owners seeking affordable yet quality pet food and litter products.
• Supermarkets, discount retailers, and independent pet stores across Romania.
• Emerging distributors in nearby European markets interested in white-label or brand import.

Their target demographic includes both urban and rural consumers, with product formats and pricing tailored for mass-market accessibility.

Capabilities

• In-house formulation and packaging of dry pet food and litter.
• Contracted and certified production facilities for scalable output.
• Strong regional logistics network ensuring nationwide availability.
• Product development expertise for creating private-label offerings.

Certifications and Compliance

While specific certifications are not publicly listed, PET FACTORY aligns with:

• EU pet food manufacturing regulations
• ISO 22000 and HACCP-aligned production practices
• Use of veterinary-approved nutritional formulations

Products are packaged and labeled in compliance with European pet food legislation.

Customer Testimonials

Direct testimonials are not published; however, repeated shelf presence in major Romanian retail chains such as Carrefour, Auchan, and Cora indicates customer trust and retailer confidence in the brands.

Major Achievements

• Developed two distinct and widely recognized pet food brands in the Romanian market.
• Achieved strong shelf presence in national retail chains within five years of brand launch.
• Diversified product portfolio to include not only food and litter but accessories, enhancing market competitiveness.
• Initiated early-stage expansion into EU border markets, positioning for broader European growth.

PET FACTORY SRL continues to evolve as a key player in the Romanian pet care industry, with ambitions to expand its reach across Central and Eastern Europe through value-driven, consumer-focused pet solutions.