Exhibiting at International Food & Drink Event (IFE) 2025

Phyto Pro – Clean Nutrition is a pioneering plant-based nutrition company based in Cape Town, South Africa. Established with a mission to provide clean, ethical, and performance-driven nutritional supplements, Phyto Pro stands at the forefront of Africa’s plant-based health movement. Through science-backed formulations and a commitment to sustainability, the company has built a loyal consumer base ranging from athletes and fitness enthusiasts to health-conscious individuals.

Core Business

Phyto Pro specializes in the development and production of plant-based protein powders, collagen alternatives, endurance boosters, and meal replacement products. Their entire product line is 100% vegan, non-GMO, and free from artificial ingredients, reflecting the company’s commitment to clean-label and ethical nutrition.

All products are manufactured in South Africa using high-quality pea protein and other natural, functional ingredients. The brand is marketed both domestically and to select international customers through retail, e-commerce, and specialty wellness outlets.

Product and Service Offerings

Phyto Pro’s offerings are divided into five primary categories:

1. Protein Shakes

• THRIVE Clean Daily Protein: A multi-functional protein supplement designed for daily health and wellness.
• SPORT Active Recovery Protein: Designed for post-workout muscle repair with optimal amino acid profiles.

2. Performance Boosters

• SPORT Endurance Booster: A stimulant-free endurance supplement tailored for long-duration athletes.
• MUSCLE Workout Fuel + Caffeine: Pre-workout formula combining energy and focus enhancers.

3. Meal Replacements

• ONE High-Protein Meal Replacement: Combines plant protein, fiber, and micronutrients in a convenient shake format.

4. Collagen Alternatives

• VEGAN COLLAGEN Protein: Supports skin, joint, and gut health using plant-based amino acids.
• VEGAN COLLAGEN Skin Complex: Fortified with biotin, zinc, and silica for dermatological benefits.

5. Essential Supplements

• Daily Greens: A powdered blend of superfoods and antioxidants.
• L-Glutamine: An amino acid supplement aimed at gut health and muscle recovery.

Each product is developed without artificial sweeteners, dairy, gluten, or soy, ensuring clean and inclusive formulations for diverse dietary needs.

Specialisation and Unique Selling Proposition

Phyto Pro’s key differentiators include:

• Africa’s first dedicated vegan sports nutrition brand
• Use of non-GMO European pea protein isolate, ensuring superior digestibility
• In-house product formulation, testing, and small-batch production
• Targeted nutrition for performance, recovery, immunity, and plant-based living
• All packaging is recyclable and manufactured with sustainability in mind

Their strong R&D backbone allows Phyto Pro to quickly respond to evolving trends in wellness, fitness, and functional nutrition.

Financial Performance

While specific revenue figures are not publicly disclosed, Phyto Pro is recognized as one of the leading vegan supplement companies in South Africa. Its partnerships with premium wellness retailers and growing online presence suggest consistent annual growth in the plant-based nutrition segment, which is projected to reach over ZAR 1 billion in market value locally by 2026.

Shipment and Export Data

Although primarily focused on the South African domestic market, Phyto Pro has expanded its distribution through:

• E-commerce shipments to international consumers
• Export partnerships with select retailers in Europe and Asia-Pacific
• Participation in online platforms and global vegan marketplaces

Their growing export footprint reflects rising international interest in African-origin, ethically sourced plant nutrition.

Target Market

Phyto Pro caters to:

• Fitness enthusiasts and athletes seeking clean recovery and endurance options
• Health-conscious individuals focused on plant-based or allergen-free diets
• Consumers with specific wellness goals such as gut health, immunity, and skin health
• Wellness retailers, gyms, and online health stores

The brand’s flexible formats and multifunctional formulations appeal to both everyday consumers and elite athletes.

Capabilities

• Small-batch production facilities located in Cape Town
• Full in-house R&D team developing proprietary formulations
• High-quality European ingredient sourcing
• Integrated e-commerce platform and fulfillment
• Partnerships with certified distributors and wellness chains

Certifications and Compliance

Phyto Pro adheres to stringent quality and regulatory standards, including:

• HACCP-certified production
• Vegan Society Approved
• Gluten-free and non-GMO compliance
• No artificial preservatives, colorants, or sweeteners
• Clear, transparent labeling and batch testing for allergens

These credentials reinforce the brand’s clean-label and health-centric promise.

Customer Testimonials

Phyto Pro products are consistently rated highly by consumers on local wellness platforms and social media. Users report benefits such as:

• Improved digestion and no bloating from plant protein
• Enhanced post-workout recovery and muscle tone
• Better skin texture and gut health from vegan collagen products

These reviews highlight customer satisfaction and brand loyalty among its user base.

Major Achievements

• First South African brand to launch a full-range vegan sports nutrition line
• Successfully launched Vegan Collagen line to address a growing consumer need for plant-based beauty products
• Partnered with fitness influencers and health professionals for product advocacy and education
• Established a strong D2C (direct-to-consumer) model through its own online store and third-party e-commerce platforms

Phyto Pro continues to lead the clean, plant-based movement in Africa with a clear mission to bring ethically produced, performance-focused nutrition to conscious consumers across the globe.