Exhibiting at International Food & Drink Event (IFE) 2025

PopCornaa, headquartered in Ballasalla, Isle of Man, is a pioneering gourmet popcorn company known for its bold fusion of classic British confectionery and Asian-inspired flavors. Founded by entrepreneur Emily Tse, PopCornaa has quickly emerged as a trendsetter in the premium snack industry by creating artisanal popcorn products that deliver both novelty and nostalgia.

Core Business and Product Offerings

PopCornaa specializes in crafting hand-popped, small-batch gourmet popcorn using non-GMO corn and natural ingredients. Its diversified portfolio includes:

• Sweet Flavors:
  • Classic Caramel
  • Milk Chocolate
  • Strawberries and Cream
  • Chocolate Orange
• Savory Flavors:
  • Seaweed
  • Wasabi and Soy
  • Rosemary and Sea Salt
• Vegan Range:
  • Vegan Caramel
  • Vegan Seaweed
  • Vegan Chocolate
• Asian Burst Collection:
  • Asian Mango Caramel
  • Coconut and Green Matcha

These products cater to a wide spectrum of dietary needs including vegan, gluten-free, and vegetarian options. PopCornaa popcorns are available through their e-commerce platform, select gourmet food stores, and specialty gift retailers.

Unique Selling Proposition

PopCornaa’s competitive edge lies in its:

• Unique flavor innovation that blends East and West.
• Use of premium ingredients with no artificial preservatives.
• Hand-crafted, small-batch production to ensure freshness and quality.
• Strong focus on sustainable packaging and allergen-safe production practices.

The brand is especially recognized for infusing traditional Asian ingredients—like matcha, soy, and mango—into its popcorn offerings, creating a distinct identity in a crowded snack market.

Market Reach and Customer Segments

Since its launch, PopCornaa has built a growing consumer base across the UK and Ireland, with expanding reach into Europe and select Asian markets. Key distribution strategies include:

• Direct-to-consumer online sales.
• Partnerships with luxury food retailers and boutique grocers.
• Custom popcorn bars for events, corporate gifting, and seasonal promotions.

The company has been featured in gift guides and food trend columns in publications like Delicious UK and Fine Food Digest.

Production Capabilities and Infrastructure

PopCornaa operates from a dedicated facility on the Isle of Man equipped for:

• Artisan popcorn popping and coating.
• Custom flavor blending and testing.
• Flexible packaging lines for both retail pouches and event bulk formats.

The brand’s production model allows it to adapt quickly to limited editions and holiday-themed products.

Financial and Operational Insights

While PopCornaa is a privately owned startup and does not publish official financials, e-commerce activity and press coverage indicate:

• Year-over-year revenue growth exceeding 80% since inception.
• Repeat customer rate of over 40%, supported by loyalty programs and seasonal flavor drops.
• Increasing traction with corporate gifting accounts and B2B wholesale orders.

Industry observers identify PopCornaa as one of the most promising UK-based gourmet popcorn brands in the premium confectionery segment.

Certifications and Quality Standards

PopCornaa adheres to the following standards:

• Allergen-aware production facility, with stringent hygiene protocols.
• Products marked as gluten-free, vegan, and/or vegetarian where applicable.
• Compliant with UK food labeling and safety standards.

The company is actively pursuing additional certifications including BRCGS and Vegan Society Registration to enhance its export readiness and supermarket entry potential.

Customer Testimonials

Customer reviews reflect high satisfaction rates, particularly for:

• Unique flavors rarely found elsewhere in the popcorn market.
• Gift-worthy packaging ideal for occasions and celebrations.
• Crisp texture and balanced sweetness or umami flavors.

“PopCornaa’s Mango Caramel and Wasabi Soy popcorns are absolute flavor bombs. Nothing like it on the market!”
— Customer Review, Verified Buyer via PopCornaa.com

Recognition and Achievements

• Shortlisted for the Great Taste Awards 2023 in multiple categories.
• Featured as a “Brand to Watch” in Snack Industry Review UK.
• Selected vendor for premium holiday gift baskets in Harrods Food Halls (pilot stage).

PopCornaa’s dedication to artisanal quality, creative flavor innovation, and customer engagement has positioned it as a rising star in the global gourmet snack sector. With scalable operations and growing international interest, the brand is well on its way to becoming a household name among popcorn connoisseurs.