Exhibiting at International Food & Drink Event (IFE) 2025

Jody's Popcorn, headquartered in Norfolk, Virginia, is a premium manufacturer of gourmet popcorn and a well-recognized brand in the U.S. snack food industry. Since its founding in 2005, Jody’s has grown from a local favorite to a nationally distributed brand known for its high-quality ingredients, handcrafted recipes, and distinctive flavor innovation.

Core Business and Offerings

Jody’s Popcorn operates as both a manufacturer and retailer, offering a wide range of gourmet popcorn flavors that cater to sweet and savory preferences. The company sells through multiple channels including its e-commerce website, third-party marketplaces, grocery retail, fundraising programs, and white-label partnerships.

Product Portfolio

• Sweet Collection:

  • Recipe 53 Caramel Corn (signature product)
  • Chocolate Drizzle
  • Birthday Cake Popcorn
  • Cinnamon Toast
  • Pumpkin Spice (seasonal)

• Savory Collection:

  • Double Cheddar
  • Cheesy Jalapeno
  • White Cheddar
  • Traditional Kettle Corn

• Mixes & Samplers:

  • Big City Mix (Cheddar + Caramel)
  • Caramel and Kettle Mix
  • Signature Sweet Mix
  • Variety Sampler Boxes

The product line supports both everyday snacking and holiday gifting, with festive packaging for occasions such as Halloween, Christmas, and birthdays.

Specialization and Unique Strengths

Jody’s Popcorn differentiates itself through:

• Small-batch production with hand-crafted quality
• Non-GMO popcorn kernels and high-grade ingredients
• Zero Trans Fats and gluten-free labeling on most products
• Signature recipe: "Recipe 53 Caramel Corn", tested 53 times before perfection
• In-house manufacturing ensuring strict quality control

The company uses a proprietary cooking process that achieves an ideal crunch and caramelization ratio, contributing to its loyal customer base and strong repeat purchase rate.

Financials

Though privately held and not required to disclose financials, Jody’s Popcorn has displayed strong indicators of financial health:

• Listed in nationwide retailers including TJ Maxx, HomeGoods, and other specialty food retailers
• Operates a dedicated production facility in Norfolk, VA
• Significant e-commerce presence, including sales through Amazon and its own Shopify-powered website
• Expanding fundraising partnerships with schools and nonprofits nationwide

Estimates from industry sources suggest annual revenues in the range of $5–10 million, supported by product line expansion and seasonal gift market penetration.

Shipment Records

Jody’s Popcorn operates on a national scale within the United States and has experience in handling:

• Bulk orders for corporate gifting
• Drop-shipping for online retailers
• Palletized shipping for wholesale accounts and fundraising distributors

While primarily domestic, the company has the infrastructure and compliance readiness for international distribution, including Canada and select U.S. military commissaries abroad.

Target Market

• Snack enthusiasts looking for artisanal and gourmet options
• Corporate clients sourcing branded or seasonal gifts
• Event planners and organizations requiring bulk popcorn (weddings, fundraisers)
• Health-conscious consumers seeking gluten-free and non-GMO snacks
• Retail buyers and wholesalers targeting premium snack aisles

Capabilities

Jody’s Popcorn maintains scalable production and operational infrastructure:

• Fully automated popcorn production lines
• In-house R&D for flavor development and seasonal innovation
• Custom branding services for corporate and event orders
• Third-party logistics integration for fast order fulfillment and drop shipping
• Compliance with FDA and USDA food safety standards

Certifications and Compliance

• Gluten-Free Certified (majority of product line)
• Non-GMO Ingredients
• Kosher Certified on selected flavors
• Fully compliant with FDA food manufacturing regulations
• SQF-level production environment

These certifications position Jody’s to serve health-conscious consumers and meet retail compliance for major U.S. chains.

Achievements and Recognition

• "Best Gourmet Snack" recognition in local Virginia food expos
• Featured in specialty holiday gift guides by national media outlets
• Partnered with leading nonprofit organizations for high-volume fundraising drives
• Awarded top seller status in school fundraising campaigns for multiple states
• Known for Recipe 53 Caramel Corn, often cited in online reviews as one of the best caramel popcorns in the market

Customer Testimonials

Jody’s enjoys consistently high ratings on retail platforms:

• Amazon Verified Reviews: 4.7/5 average across product range
• Google Reviews: Customers praise the freshness, packaging, and addictive flavors
• Social Media: Loyal customer base with frequent UGC posts highlighting new flavors and seasonal boxes

One recurring theme in testimonials is the combination of nostalgic flavor with premium ingredients, making Jody’s Popcorn a go-to treat for both personal indulgence and gifting.

Jody's Popcorn continues to solidify its place in the American gourmet snack landscape through dedication to quality, innovation in flavor development, and strategic expansion into gift, retail, and wholesale markets.