Suhana Masale, the flagship brand of Pravin Masalewale, is one of India's leading manufacturers and exporters of spices, spice blends, ready-to-eat products, and traditional condiments. Headquartered in Pune, Maharashtra, the company has carved a distinctive niche in both domestic and global food markets with its commitment to authentic Indian flavors, stringent quality control, and innovative food solutions.
Company Background
Founded in 1962, Suhana began as a small-scale spice trading business under the vision of Shri Pravin Ghodke. Over the decades, it has grown into a globally recognized name in the Indian culinary segment, with three robust brands under its portfolio—Suhana, Pravin, and Ambari.
With over 60 years of heritage, the company now spans a modern production ecosystem, cutting-edge R&D facilities, a strong logistics backbone, and a retail footprint that includes more than 350,000+ retail outlets across India.
Core Product Offerings
Suhana has diversified its offerings into multiple food categories:
- Pure Spices & Hing: Chilli Powder, Turmeric, Coriander, Cumin-Coriander Blend, Suhana Hing
- Special Blends & Regional Masalas: Mughlai Masalas, Maharashtrian Blends, Indo-Chinese Mixes
- Spice Mixes: Veg & Non-Veg Spice Mixes, including Ready Curry Gravies and No Onion No Garlic options
- Ready-to-Eat: Instant meal cups, breakfast options
- Pickles, Papads & Chutneys: Traditional Pravin pickles, chutneys, sauces, and thecha
- Ambari Spices: Premium regional spices including Kanda Lasun Masala
All products are formulated with consumer health and taste in mind, without compromising on traditional recipes or ingredient authenticity.
Unique Selling Proposition
Suhana stands out for its authenticity and regional diversity, offering spice blends that reflect India’s rich culinary heritage. Its in-house R&D ensures:
- Stringent quality checks (including microbial and sensory tests)
- Use of locally sourced ingredients
- No artificial preservatives or colors in key product lines
- Custom spice blending for B2B partners
Suhana’s ability to scale production while maintaining artisanal taste is a key differentiator.
Market Presence and Target Audience
Suhana caters to:
- Domestic Consumers across urban and rural India
- Export Markets targeting the Indian diaspora and global culinary enthusiasts
- HORECA segment through bulk spices and ready gravies
- Private Label Partnerships for retail chains
The brand enjoys strong recall in markets like USA, UK, UAE, Canada, Singapore, and Australia.
Export & Shipment Data
According to ImportYeti and Volza, Suhana (Pravin Masalewale) has an active international shipment profile:
- Over 280 export shipments recorded across North America, Europe, and the Middle East in the past 24 months
- Major exported items include instant mixes, Biryani Masala, and regional pickles
- Key partners include Indian grocery distributors and ethnic retail chains abroad
The company's export division is certified and adheres to strict global food safety standards.
Financials and Growth Metrics
While private, industry estimates suggest that Suhana Masale operates within the INR 400–500 crore revenue bracket annually.
- Estimated CAGR of 18–20% over the last five years
- Presence in 100,000+ Indian kitchens daily
- High double-digit growth in ready-to-eat and export categories
Its operational scale includes state-of-the-art manufacturing units, including fully automated blending and packaging lines.
Certifications and Compliance
Suhana ensures comprehensive food safety and quality certifications:
- ISO 22000
- FSSAI (India)
- HACCP Compliant
- Export Inspection Agency (EIA) Approved
- Products tested for pesticide residues, heavy metals, and microbial load before dispatch
This makes Suhana a trusted name not only for Indian households but also in regulated global markets.
Customer Reviews & Recognition
Suhana products consistently receive high ratings across online retail platforms like Amazon, BigBasket, and Flipkart. Examples include:
“This Pav Bhaji Masala tastes just like Mumbai street food—authentic and spicy!” — Amazon Verified Buyer
“Love their instant Sheer Khurma Mix—great for festive cooking.” — Flipkart Customer
The brand has received accolades such as:
- Most Trusted Brand – Spice Category, Times Group Survey
- India FMCG Excellence Award for Regional Spice Innovation
- Recognized by APEDA as a top-performing spice exporter in the mid-size category
Innovation & Brand Extensions
Suhana actively invests in culinary innovation, including:
- The launch of instant cup meals targeting office-goers and millennials
- R&D collaboration for low-sodium, heart-friendly spice mixes
- Extensive use of digital marketing and recipe-based engagement via YouTube and Instagram
Conclusion
Suhana Masale has successfully combined tradition with technology, becoming a household name in Indian cooking and a rising force in global ethnic foods. With over 60 years of expertise, strong export capability, and consumer trust, Suhana continues to elevate Indian flavors across borders.
