Product Offerings
Products:
Premium Olive Oil: Extra Virgin Olive Oil, Unfiltered Olive Oil, Omega-3 Enriched Olive Oil
High-Quality Raisins: Corinthian Raisins
PRECIOUS EUROPE is a European Union co-funded promotional initiative aimed at raising awareness and increasing global demand for high-quality agricultural products from Greece, with a focus on olive oil and Corinthian raisins. Based in Kiato, Greece, the campaign is driven by a consortium of certified Greek producers and cooperatives under the EU's policy for agricultural product promotion inside and outside the Union.
Core Initiative and Product Focus
PRECIOUS EUROPE is not a manufacturer but rather a strategic export promotion campaign dedicated to showcasing the superior quality of two key Greek products:
- Premium Olive Oils:
- Extra Virgin Olive Oil – cold-extracted from select olive varieties.
- Unfiltered Olive Oil – retains natural polyphenols and aroma.
- Omega-3 Enriched Olive Oil – an innovative product with added nutritional value.
- Corinthian Raisins:
- Sun-dried, naturally sweet, and sourced from the Peloponnese region.
- Renowned for their high antioxidant content and trace mineral profile.
These products are presented through tastings, culinary demonstrations, and targeted communication campaigns in both B2B and B2C formats.
Unique Selling Proposition
The initiative promotes products that carry the hallmarks of:
- Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI) certification.
- High nutritional value, traditional cultivation methods, and eco-conscious production.
- Traceability and quality control from farm to table.
PRECIOUS EUROPE stands out for linking centuries-old Greek agricultural traditions with modern food trends, such as clean labels, plant-based diets, and Mediterranean nutrition.
Market Reach and Target Audiences
The program is strategically targeting:
- Retailers and distributors in Germany, France, and Belgium.
- Importers, chefs, and gourmet food buyers in the Middle East and Asia.
- Educated health-conscious consumers through digital campaigns and trade fairs.
Activities include:
- Roadshows and in-store promotions in European cities.
- Participation in food exhibitions like SIAL, Anuga, and Gulfood.
- Educational outreach to nutritionists and food bloggers.
Impact and Trade Promotion Outcomes
Though specific financial results are not disclosed, promotional trade campaign benchmarks typically yield:
- 10–25% increase in demand for featured Greek products in targeted markets.
- Enhanced brand recognition for participating producers and cooperatives.
- Improved positioning of Greek olive oils and raisins as premium, export-ready commodities.
PRECIOUS EUROPE aligns with the EU’s AGRI-PROMOTION policy, which has invested over €200 million annually in recent years to support European food excellence globally.
Compliance and Certification
Products under PRECIOUS EUROPE promotion comply with:
- EU Regulation (EU) No 1144/2014 for information provision and promotion measures.
- Food safety standards including ISO 22000, IFS Food, and BRC Global Standards, depending on the producer.
- Organic certification and residue-free farming (where applicable).
All promotional materials emphasize transparency, sustainability, and nutritional education.
Industry Feedback and Recognition
The campaign has been recognized by stakeholders in European agriculture as a model for:
- Regional branding and storytelling in food marketing.
- Promoting non-commodity, value-added exports.
- Building trust through certification and product authenticity.
Trade visitors and buyers often report increased interest in sourcing Corinthian raisins and specialty olive oils following PRECIOUS EUROPE’s engagement activities.
“After attending one of the PRECIOUS EUROPE tastings, we decided to onboard two new Greek olive oil labels into our portfolio. The quality and the narrative behind the product really stand out.”
— Importer, Organic Retail Chain, Germany
Conclusion
PRECIOUS EUROPE exemplifies the successful synergy between EU policy support and the unique agricultural heritage of Greece. By elevating traditional products through strategic promotion, the initiative contributes to the global competitiveness of Greek agrifood exports while preserving the integrity and sustainability of Mediterranean farming culture.