Medbest S.A., based in Halandri, Athens, Greece, is a premier producer and exporter of high-quality Greek food products, with a strong global presence in the Mediterranean specialty segment. Founded in 1996, the company is a recognized ambassador of Greek culinary heritage, offering an extensive product portfolio that reflects both authenticity and innovation in Greek food production.
Core Business and Product Offerings
Medbest S.A. specializes in the development, processing, and export of premium Greek delicacies. The product range is diverse and includes:
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Table Olives:
- Greek Green Olives with Lemon and Spearmint
- Kalamata Olives (Whole & Pitted)
- Green Olives (Whole & Pitted)
- Greek Olive Mix (Whole & Pitted)
- Grilled Olives in Brine
- Black Oxidized Pitted Olives
- Organic Kalamata Olives (Whole & Pitted)
- Organic Green Olives Whole
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Antipasti & Appetizers:
- Ready-to-serve Mediterranean-style starters, including grilled vegetables and traditional meze platters
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Tapenades & Spreads:
- Savory olive tapenades, eggplant spreads, and sweet fruit-based Greek spreads
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Olive Oil:
- Cold-pressed Greek Extra Virgin Olive Oil
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Cheese:
- Feta Cheese PDO (Protected Designation of Origin), made from sheep’s and goat’s milk
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Honey:
- Greek Wild Thyme Honey, sourced from mountainous Greek regions
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Vinegar:
- Balsamic Creams with natural fruit infusions such as fig
Products are distributed under Medbest’s flagship brand Nefeli, with offerings tailored for retail, HoReCa, and private label channels globally.
Specialization and Unique Selling Proposition
Medbest stands out in the global Greek food market for its:
- Premium Ingredient Sourcing: Direct cooperation with Greek farmers and traditional producers ensures quality and traceability.
- Organic and PDO Certification: Several products are certified organic or carry the PDO designation (e.g., Feta Cheese, Kalamata Olives).
- Ready-to-Use Convenience: Emphasis on fully prepared appetizers and spreads that require no further preparation.
- Mediterranean Wellness Focus: Products align with the health-driven Mediterranean diet, appealing to wellness-focused consumers worldwide.
Operational Scale and Export Reach
Medbest S.A. has grown into a key player in the Greek export economy:
- Export Markets: Products distributed in over 30 countries, including the USA, Canada, UK, Germany, France, the Netherlands, Australia, and the Middle East.
- Production and Packaging: Operates modern facilities adhering to EU and international food safety standards.
- Sales Channels: Present in both retail and foodservice sectors, with key listings in gourmet stores, supermarkets, and foodservice distributors.
The company continues to expand its footprint through strategic partnerships and participation in international food trade shows such as SIAL, Anuga, and Fancy Food Show.
Shipment and Distribution
- Shipments are tailored to both ambient and chilled logistics requirements.
- Bulk and retail-ready packaging formats are available.
- Products are offered in jars, vacuum packs, trays, and pouches, suitable for global distribution standards.
Target Markets
Medbest targets:
- Retail Chains and Gourmet Food Shops
- HoReCa Distributors
- Health Food and Organic Stores
- Private Label Buyers in the Mediterranean Food Category
Its diverse packaging formats and ready-to-eat offerings make it suitable for both B2B and B2C segments.
Capabilities and Infrastructure
- R&D and Product Innovation: Continuous development of new Mediterranean recipes, infused olive oils, and plant-based dips.
- Certified Production Facilities: Facilities comply with stringent hygiene and traceability standards.
- Labeling and Customization: Ability to meet country-specific labeling laws, allergen declarations, and dietary preferences.
Certifications and Compliance
Medbest S.A. maintains a strong commitment to food safety and quality with:
- IFS Certification
- BRCGS Global Standard
- Organic Certification (EU)
- PDO Certification for Traditional Greek Products
- Full compliance with FDA (for US exports) and EU Food Regulations
These certifications enhance trust and facilitate seamless trade across regulated global markets.
Brand Reputation and Consumer Recognition
The company's flagship brand Nefeli is synonymous with high-quality Greek food and is recognized for:
- Clean-label ingredients
- Premium presentation and packaging
- Authentic Greek flavor profiles
- Sustainability and ethical sourcing
Medbest’s products are praised by gourmet buyers and consistently receive positive feedback in consumer reviews and at international trade events.
Major Achievements
- Exported to over 30 international markets with year-on-year growth in retail and foodservice channels
- Developed a comprehensive portfolio of more than 200 Mediterranean SKUs
- Recognized participant in global food exhibitions, winning attention for innovation and quality
- Key supplier for private label programs in major European and North American retailers
Medbest S.A. continues to lead the way in promoting the authentic taste of Greece around the world, combining traditional values with modern culinary innovation to serve the evolving demands of international food markets.
