Product Offerings
Products:
Oaty Pies: Cashew Butter Cups, Pecan Pie Cups, Choco Pie Cups
Oaty Pockets: Raspberry Jam, Cinnamon, Hazelnut
PRI BAKES LIMITED is a UK-based artisanal food company specializing in clean-label, plant-based snacks crafted with a focus on health, indulgence, and sustainability. Headquartered in London, the company is known for its innovative approach to snack food, combining wholesome ingredients with bold flavors that appeal to health-conscious consumers across the UK and beyond.
Core Business and Product Offerings
PRI BAKES has carved out a niche in the rapidly growing natural snack sector, producing a range of oat-based snack items under its signature categories:
-
Oaty Pies:
- Cashew Butter Cups
- Pecan Pie Cups
- Choco Pie Cups
-
Oaty Pockets:
- Raspberry Jam
- Cinnamon
- Hazelnut
These snacks are made without refined sugars, artificial preservatives, or additives, aligning with consumer demand for healthier indulgences. Each product is plant-based and gluten-free, appealing to both vegan and allergen-sensitive markets.
Unique Selling Proposition
What sets PRI BAKES apart is its commitment to:
- Minimal ingredient formulas that maintain taste and texture integrity.
- Transparent labelling with a focus on natural, traceable sources.
- Development of products that are nutrient-dense yet indulgent, targeting a gap in the healthy-snacking market.
- Use of British oats and locally sourced ingredients where possible, supporting sustainability and traceability in the supply chain.
Financial Performance and Market Footprint
While the company operates privately and does not disclose financials publicly, available business registry and trade data highlight:
- Consistent growth in brand visibility, particularly via online platforms such as Instagram and LinkedIn.
- The brand has received recognition among niche food communities and retail collaborations with UK-based health food stockists and subscription snack boxes.
- PRI BAKES products have appeared in leading online health food marketplaces and have been stocked in various independent UK retailers.
According to Companies House, PRI BAKES LIMITED was officially incorporated in 2020, and has demonstrated year-over-year revenue growth, driven primarily by e-commerce and direct-to-consumer sales.
Certifications and Compliance
PRI BAKES adheres to the following quality and regulatory standards:
- Operates under UK Food Safety Act 1990 and General Food Law Regulation (EC) 178/2002.
- Compliant with UK vegan and plant-based product guidelines.
- Transparent allergen labelling in accordance with FSA (Food Standards Agency) requirements.
Though formal organic certification is not listed, the company emphasizes non-GMO ingredients and low-processed inputs.
Capabilities and Production
While exact production capacity figures are not published, PRI BAKES has demonstrated agility in:
- Scaling limited-batch production to meet increasing demand.
- Launching seasonal and limited-edition flavors to maintain product innovation.
- Partnering with third-party logistics (3PL) providers for nationwide delivery.
The company’s ability to manage small-batch quality with scalability positions it as a potential co-manufacturing partner for health-focused retail brands.
Target Market
PRI BAKES targets:
- Health-conscious millennials and Gen Z consumers
- Individuals seeking vegan and gluten-free snack options
- Fitness and wellness enthusiasts looking for nutrient-rich treats
- Retailers and subscription services in the natural foods and organic sectors
Their strong social media presence and engagement indicate a loyal, growing customer base that values transparency and lifestyle-oriented branding.
Customer Sentiment and Reviews
Social media and online feedback consistently praise:
- The soft, chewy texture and natural sweetness of the Oaty Pies
- The rich, indulgent flavors without the guilt associated with traditional snacks
- The authenticity and artisanal quality of the brand
User-generated content and unboxing videos across Instagram and Facebook have helped boost brand awareness and credibility.
Key Achievements
- Achieved rapid brand visibility growth through organic social media engagement.
- Featured in various UK vegan and plant-based food roundups by wellness bloggers and digital food platforms.
- Included in curated selections by UK snack subscription boxes such as The Goodness Project.
PRI BAKES LIMITED exemplifies the new wave of purpose-driven, health-first snack companies that resonate with a younger, value-conscious consumer base. Through product innovation, quality sourcing, and mission-driven branding, the company is poised for continued growth within the UK’s fast-moving health food sector.