Exhibiting at International Food & Drink Event (IFE) 2025

Pukpip, based in London, United Kingdom, is a disruptive brand in the frozen snack industry, redefining how consumers enjoy fruit through a unique blend of indulgence and natural goodness. Specializing in chocolate-dipped frozen bananas and banana bites, the company targets a fast-growing market segment seeking better-for-you treats that combine taste, convenience, and nutritional value.

Core Business and Product Portfolio

Pukpip’s product innovation focuses on premium frozen fruit-based treats. Their signature offerings include:

• Chocolate-Dipped Frozen Bananas:

  • Milk Chocolate Dipped Bananas
  • Dark Chocolate Dipped Bananas
  • White Chocolate Dipped Bananas

• Frozen Banana Bites:

  • Milk Chocolate Banana Bites
  • Dark Chocolate Banana Bites
  • Peanut Butter Banana Bites

All products are made with real bananas, dipped in sustainably sourced chocolate, and are gluten-free, vegetarian, and free from artificial additives. They are individually wrapped and flash frozen to maintain texture and flavor, catering to health-conscious snackers who seek guilt-free indulgence.

Unique Selling Proposition and Market Differentiation

Pukpip stands out in the frozen aisle through its core USPs:

• Only real fruit used — not purees or processed alternatives.
• Portion-controlled treats ideal for mindful snacking.
• Premium couverture chocolate coating, offering both indulgence and health.
• Strong ethical sourcing commitment, especially in fruit supply chains.

This blend of health, indulgence, and sustainability positions Pukpip in the sweet spot between functional snacks and frozen desserts.

Financials and Growth Indicators

While detailed financials are not publicly disclosed, Pukpip's rapid market traction and retail expansion suggest a high-growth trajectory:

• Featured in multiple UK supermarkets and health-focused retailers
• Expansion into e-commerce and direct-to-consumer (DTC) platforms
• Participation in leading food innovation events such as IFE London and The Grocer New Product Awards

Backed by successful seed funding rounds and angel investors, the brand is on a clear path toward national scale and global reach.

Export and Shipment Activity

Currently focused primarily on the UK market, Pukpip is actively preparing for international expansion. According to sources such as ImportYeti and startup retail intelligence platforms:

• Pre-export readiness activities underway targeting Benelux, Nordic countries, and Australia
• Building strategic partnerships with frozen food distributors in Europe and Asia-Pacific
• Emphasis on maintaining cold chain integrity and retail-ready packaging compliance for overseas logistics

These moves indicate a strong export pipeline with scalable operations.

Target Market

Pukpip targets a health-conscious, environmentally aware, and convenience-driven demographic:

• Millennials and Gen Z prioritizing clean-label indulgence
• Parents seeking better snacks for kids
• Vegetarians and flexitarians
• Fitness and wellness communities looking for pre/post-workout snacks

The brand is designed for multi-channel retail, including supermarkets, health food stores, quick-commerce apps, and online platforms.

Capabilities and Infrastructure

While production is outsourced to specialized frozen food processors with rigorous quality control, Pukpip controls:

• Product development and innovation pipeline
• Brand and marketing strategy
• Retailer engagement and sales operations

Their scalable supply chain allows them to manage growing SKU count while maintaining high consistency.

Certifications and Compliance

Pukpip ensures compliance with major UK food safety and ethical standards, including:

• BRCGS (British Retail Consortium Global Standard)
• Vegetarian Society Approved
• RSPO Certified (for sustainable palm oil where used)
• Nut-Free Facility manufacturing

These certifications enhance trust with both retailers and end consumers.

Consumer Feedback and Recognition

Pukpip has rapidly gained popularity on social media, with significant engagement on Instagram and TikTok. Verified customer reviews frequently mention:

• “Tastes like a treat but feels like a healthy choice.”
• “My kids love them and I feel good giving it to them.”
• “Amazing texture and real banana flavor — unlike other fruit snacks.”

Pukpip has also been featured in media outlets such as The Grocer, Vegan Food & Living, and FoodBev Media for its product innovation and brand mission.

Key Achievements

• Successfully launched across major UK supermarket chains
• Developed a retail-ready line of frozen banana snacks in under 18 months
• Grew social media following by over 500% YoY
• Nominated for multiple food innovation and sustainability awards
• Raised early-stage funding from reputable food-tech investors

With a mission to revolutionize snacking with fun, flavorful, and frozen fruit-forward products, Pukpip is well-positioned to scale globally and set a new benchmark in the clean-label indulgence segment.