Exhibiting at International Food & Drink Event (IFE) 2025

Purpose Driven Foods Ltd, headquartered in London, United Kingdom, is a health-focused food innovation company dedicated to creating purpose-led brands that deliver functional nutrition with bold flavors. The company positions itself at the intersection of taste, nutrition science, and clean-label formulation, serving the growing demand for food that supports wellness without compromising on indulgence.

Core Business and Brand Portfolio

Purpose Driven Foods operates as a brand house with a mission to develop functional food and beverage brands that tackle specific dietary and lifestyle needs. Their portfolio currently includes:

• fu:di: A modern wellness food brand focused on clean, nutritious meals made from natural ingredients. While specific product SKUs are not listed publicly, the brand emphasizes plant-based ingredients, gut health, and whole-food nutrition, designed for health-conscious consumers and on-the-go lifestyles.

• GOOD PHATS: A snack and functional food brand that champions the nutritional benefits of healthy fats, particularly from nuts, seeds, and plant oils. Products under this line are targeted towards low-carb, keto, and diabetic-friendly consumer segments. The brand name reflects its ethos: good tasting, good for you, and good fats only.

Specialization and Unique Selling Proposition

Purpose Driven Foods stands out for its strategic focus on:

• Functional nutrition: Every product is designed to deliver a specific health benefit, such as blood sugar management, heart health, or digestive balance.
• Clean-label formulations: The brands prioritize ingredients that are non-GMO, free from artificial additives, and minimally processed.
• Purposeful branding: Each product is developed with a clearly defined mission, aligning with modern consumers' desire for food that aligns with personal values and health goals.

The company also supports its brands with science-backed insights and consumer education, which contributes to greater brand loyalty and product transparency.

Market Presence and Growth Indicators

Though financial data is not publicly available, Purpose Driven Foods is part of a new wave of UK-based functional food companies experiencing strong demand in niche nutrition categories:

• Their products are being positioned for premium retail, health stores, and direct-to-consumer (DTC) channels.
• The GOOD PHATS brand, in particular, aligns with the low-carb, keto, and paleo movements, sectors that have seen double-digit growth in the UK and EU since 2020.
• fu:di taps into the plant-based convenience meal trend, which continues to grow in urban and wellness-focused markets.

Early retail feedback and health community engagement suggest growing traction, especially within online wellness forums and targeted sampling campaigns.

Target Market

Purpose Driven Foods tailors its products for:

• Health-conscious adults seeking clean nutrition
• Active lifestyle and fitness consumers
• People with dietary restrictions such as low-carb, sugar-sensitive, or gluten-free diets
• Millennial and Gen Z shoppers interested in ethical, functional, and convenient food products

This diverse customer base is reached through online retail, potential grocery partnerships, and community-driven brand activation.

Capabilities

While the company’s manufacturing and distribution infrastructure remains confidential, key capabilities include:

• Product R&D and brand incubation, with a focus on rapid development and market testing
• Nutritional formulation expertise, particularly in low-GI, low-carb, and high-fat nutritional science
• E-commerce and digital marketing readiness, supporting direct sales and brand-building efforts
• Agile innovation, allowing the company to quickly adapt to emerging health trends and dietary movements

Certifications and Compliance

Although specific certifications have not been publicly disclosed, Purpose Driven Foods indicates a commitment to:

• Clean-label compliance
• Use of non-GMO, natural, and where possible, organic ingredients
• Manufacturing in accordance with UK and EU food safety regulations

Certifications such as vegan-friendly, gluten-free, or low-GI labeling may be sought as the brands scale.

Consumer Feedback and Recognition

As an emerging brand group, Purpose Driven Foods is in the early phases of scaling. However, early customer engagement has highlighted:

• Appreciation for flavorful, nutrient-dense snacking
• Interest in functional fats and low-sugar product options
• Growing community around clean ketogenic and plant-based eating

These insights, paired with targeted social media and sampling efforts, are helping the company gain early recognition within wellness and specialty diet communities.

Major Achievements

• Launched two purpose-led functional brands, fu:di and GOOD PHATS, within the first operational phase
• Established a brand narrative that resonates with the next generation of health-conscious consumers
• Positioned itself within two fast-growing categories: plant-based meals and healthy snacking
• Built strategic foundations for future scaling in retail and international distribution

With an entrepreneurial mindset and a mission-driven approach, Purpose Driven Foods is poised to become a key player in the UK's evolving health food sector, creating high-integrity brands that speak to the needs of conscious and informed consumers.