Qingdao Hifoods Co., Ltd., operating under the brand name Anthony Foods, is a premier Chinese manufacturer and exporter specializing in high-quality frozen seafood, vegetables, fruits, and ready-to-cook wheat-based products. Headquartered in Qingdao, China, the company has built a strong reputation for its export-driven model, robust quality assurance practices, and a diversified product portfolio that caters to international retail, foodservice, and industrial clients.
Core Business and Product Categories
Qingdao Hifoods’ operations are segmented into four major product lines:
- Frozen Seafood:
- Crumbed Fish Fillets
- Battered Fish Fillets
- Squid-based products
These seafood items are processed under stringent hygiene and safety standards, often customized for specific markets in terms of coating, cut size, and packaging format. Hifoods focuses on maintaining product integrity and shelf life during frozen export logistics.
- Frozen Vegetables:
- IQF Broccoli, Cauliflower, Edamame, Green Beans
- Spinach Balls, Green Peas, Okra Cut & Whole, Green Asparagus
- Mixed Vegetables for stir-fry and convenience packs
These vegetables are harvested at peak ripeness and processed using IQF (Individually Quick Frozen) technology to retain freshness, color, and nutritional value.
- Frozen Fruits:
- Strawberry
- Yellow Peach Dices
- Mixed Fruit Cubes
- Kiwi Slice
- Blueberry, Blackberry, Raspberry
These fruits are predominantly exported to Europe and North America for use in desserts, smoothies, and dairy products, conforming to residue and pesticide standards in regulated markets.
- Frozen Wheat Products:
- Spring Rolls (vegetarian and custom fillings)
Widely used in Asian cuisine-focused foodservice outlets, these are offered in different wrap sizes and filling ratios, tailored to market demand.
Specialization and Key Strengths
Qingdao Hifoods leverages its experience in the frozen food sector to deliver:
- Global Export Capabilities: Serving clients in Europe, North America, the Middle East, and Southeast Asia
- Strong cold chain infrastructure, ensuring preservation during transit
- Customized processing for different coating, cut size, portion control, and retail pack formats
- Flexible OEM and private label capabilities, offering end-to-end customization from formulation to packaging
Their seafood and fruit exports are particularly recognized for their consistency, high yield, and minimal moisture loss post-thaw.
Manufacturing and Supply Chain Capabilities
The company operates HACCP- and ISO-certified facilities near the Qingdao port, enabling:
- Efficient logistics and international shipping
- In-house testing for microbiology, pesticide residues, and heavy metals
- Advanced coating lines for seafood processing
- IQF lines for vegetables and fruit packaging
- Seasonal storage and contract farming partnerships to ensure year-round availability
All processes follow Good Manufacturing Practices (GMP) and meet country-specific regulatory requirements.
Export Activity and International Markets
According to trade records and partner disclosures, Qingdao Hifoods:
- Ships to over 35 countries, including Germany, the UK, Netherlands, USA, Canada, Japan, and Australia
- Has long-term supply contracts with supermarkets, wholesalers, and private label importers
- Exports large volumes of crumbed fish fillets, mixed vegetables, strawberries, and spring rolls
Their frozen products are particularly favored in retail-ready packaging and bulk catering packs for foodservice clients.
Target Clients and Applications
- Retailers and Supermarkets offering frozen vegetable and seafood assortments
- Foodservice Distributors supplying restaurants, hotels, and institutional kitchens
- Frozen Ready-Meal Manufacturers needing ingredient-level products
- Private Label Brands looking to launch under custom formats
Hifoods’ flexibility in processing and labeling supports a wide range of business models from large-scale distributors to niche retailers.
Certifications and Compliance
To ensure food safety and market access, the company complies with:
- HACCP (Hazard Analysis and Critical Control Point)
- ISO 22000 Food Safety Management
- FDA Registration
- BRC-ready facilities (as required for European clients)
- Halal Certification for selected product lines
These certifications support entry into highly regulated markets and reinforce product credibility with end consumers.
Market Recognition and Quality Assurance
Though Qingdao Hifoods operates primarily in B2B channels, its brand "Anthony Foods" is associated with:
- Consistent product quality
- Responsive customer service
- High-volume supply reliability
The company actively participates in international food trade shows and maintains long-term B2B relationships through strategic sourcing and fulfillment programs.
Major Achievements
- Expanded seafood production capacity to meet growing European demand
- Developed over 100 customized SKUs across frozen categories
- Recognized as a trusted supplier by multiple top-tier importers in Europe and the USA
- Maintained double-digit export growth across fruit and vegetable categories despite seasonal constraints
With deep industry knowledge, commitment to food safety, and a broad product range, Qingdao Hifoods Co., Ltd. continues to be a trusted frozen food supplier for clients worldwide under the globally recognized banner of Anthony Foods.