Exhibiting at International Food & Drink Event (IFE) 2025

Qualis Trade Ltd is a UK-based importer and distributor of high-quality poultry products, specializing in fresh, frozen, and ready-to-cook chicken offerings. Headquartered in London, the company caters to a wide array of foodservice businesses, wholesalers, and retailers, providing reliable protein sourcing with a focus on quality, safety, and logistics efficiency.

Core Business and Product Portfolio

The company’s primary focus lies in the import and distribution of poultry products tailored to both commercial kitchens and large-scale distribution networks. Their product categories include:

• Fresh Chicken:

  • Whole chickens
  • Chicken breast fillets
  • Thighs, drumsticks, wings

• Frozen IQF Chicken:

  • Individually Quick Frozen chicken fillets and portions
  • Ideal for bulk catering and industrial food preparation

• Convenience Foods:

  • Pre-marinated and ready-to-cook chicken products
  • Targeted at quick service restaurants and ready-meal producers

Products are sourced from internationally certified suppliers, ensuring compliance with EU and UK food safety standards. Qualis Trade Ltd focuses on supply chain efficiency, temperature control logistics, and consistent sizing and trimming for wholesale-ready poultry.

Unique Selling Proposition

Qualis Trade Ltd differentiates itself through:

• Strong relationships with global poultry processors, especially in Europe and South America
• On-time, chilled or frozen deliveries supported by certified cold chain logistics
• Commitment to custom cuts, labeling, and packaging for B2B partners
• Competitive pricing without compromising on product traceability and hygiene standards

The company offers bespoke procurement services, supporting clients in sourcing poultry based on pricing trends, volume needs, and seasonal demands.

Market Reach and Trade Activity

Although privately held and not required to disclose financials, external trade and logistics records show:

• A steady flow of poultry imports from Brazil, Poland, and the Netherlands, according to Volza and other trade platforms
• Dozens of container-level shipments processed monthly, serving both UK domestic clients and re-export partners
• Increasing visibility and participation in UK halal and ethnic food markets, particularly in Greater London and the Midlands

Qualis Trade Ltd is noted for its agility in navigating post-Brexit supply chain challenges and delivering EU-compliant products without delays or regulatory issues.

Certifications and Compliance

To ensure food safety and client trust, Qualis Trade Ltd adheres to the following:

• Full compliance with UK Food Standards Agency (FSA) and DEFRA regulations
• Supplier base includes facilities with BRC (British Retail Consortium) and Halal certifications
• Temperature-controlled handling from port to client delivery
• In-house quality checks on packaging integrity, weight accuracy, and cold chain consistency

The company ensures that all imported poultry is accompanied by proper veterinary health certificates, origin declarations, and customs clearance documentation.

Operations and Capabilities

Qualis Trade Ltd operates with a streamlined logistics and distribution model:

• Contracted cold storage facilities in and around London for fast regional dispatch
• Capable of handling bulk orders, with both mixed pallets and full-container delivery options
• Custom packaging options such as vacuum-packing, branded labels, and box sizes for private label clients

Their flexible operations allow them to serve a variety of B2B clients with different volume requirements and quality specifications.

Target Markets

Qualis Trade Ltd primarily serves:

• Foodservice distributors supplying restaurants, hotels, and institutional kitchens
• Retail chains and ethnic supermarkets
• Quick service restaurant (QSR) suppliers
• Frozen food wholesalers

The company is especially active in high-volume poultry supply for halal food chains, event caterers, and meal kit producers.

Customer Feedback and Reputation

Though the company has a minimal digital footprint, client interactions suggest:

• High reliability and competitive pricing, especially for bulk frozen shipments
• Appreciation for customized procurement services
• A reputation for quick response and flexible logistics arrangements

Repeat clientele indicates a high level of satisfaction, particularly among ethnic and value-driven food sectors.

Notable Achievements

• Built an efficient poultry supply network spanning three continents
• Successfully scaled distribution capacity post-Brexit, with no disruptions reported by trade partners
• Recognized by regional food distributors for consistent product quality and fast turnaround

Qualis Trade Ltd continues to grow its market share in the UK poultry distribution sector, combining global sourcing capabilities with localized service excellence. Its strategic approach to food safety, pricing, and supply chain management positions it as a dependable partner in the protein distribution industry.