Exhibiting at International Food & Drink Event (IFE) 2025

Rakesh Eatables and General Products Private Limited is a trusted Indian manufacturer and exporter of a diverse range of food and religious products. Based in Hajipur, Bihar, the company operates under the flagship brand Rakesh, known for its expansive presence in the Indian spices and grocery segment. The company has built a reputation for offering high-quality, hygienically processed spices, blended masalas, flours, and ethnic products catering to traditional Indian households and global Indian diaspora communities.

Core Business and Role

Rakesh Eatables and General Products Pvt. Ltd. serves the dual role of a manufacturer and exporter, focusing on essential pantry staples and culturally significant goods. Their operations include procurement, grinding, blending, packaging, and distribution, with a strong backward integration that ensures control over product quality. The company emphasizes purity, authenticity, and affordability as its business ethos.

Product and Service Offerings

Rakesh offers an extensive product portfolio covering multiple food categories:

• Spices (Ground):

  • Red Chilli Powder
  • Turmeric Powder
  • Coriander Powder
  • Cumin Powder

• Blended Spices:

  • Garam Masala
  • Chana Masala
  • Chicken Masala
  • Meat Masala

• Instant Mixes & Processed Foods:

  • Pasta
  • Vermicelli
  • Soya Rich Warian

• Flours & Pulses:

  • Gram Flour (Besan)
  • Roasted Gram Flour (Sattu)

• Other Food Products:

  • Desi Ghee
  • Honey
  • Roasted Gram (Chana)
  • Assorted Pickles

• Religious & Traditional Items:

  • Pujan Samagri
  • Mauli/Kalava
  • Sindoor Pouch
  • Cotton Batti (Rui Batti)
  • Kapur (Camphor)
  • Hawan Samagri

This product diversification has allowed the company to capture both urban retail and rural household markets across North and Central India.

Specialisation and USP

Rakesh’s core strength lies in its integration of food and cultural products under one brand. Their value proposition includes:

• Affordable pricing with mass market penetration
• Traditional masala blends made from authentic recipes
• Products tailored to Indian cultural rituals and religious use
• Ability to serve both food and non-food traditional needs through a single supply chain
• Rapid growth in processed food categories like pasta and vermicelli, backed by automation

The recent establishment of a modern pasta production unit in Kanpur, Uttar Pradesh, indicates the company's commitment to scaling up its presence in the fast-moving convenience food segment.

Financials

While detailed financials are not publicly disclosed, industry estimates based on market presence and factory scale suggest:

• Estimated annual revenue: ₹30–50 crore INR
• Distribution network covers 10+ Indian states
• Significant growth in the processed foods segment, especially instant mixes and pasta
• Local sourcing and high-volume packaging help maintain cost competitiveness

Shipment and Trade Insights

Rakesh Eatables & General Products Pvt. Ltd. is increasingly active in the export market, particularly targeting:

• Indian grocery importers in Gulf countries, USA, Canada, and Southeast Asia
• Export items include spices, vermicelli, pickles, pujan samagri, and gram flour

Export records from trade intelligence portals suggest:

• Average monthly export volume: 15–25 MT
• Export frequency: Bi-weekly shipments
• Key products exported: Red Chilli Powder, Turmeric, Besan, and Hawan Samagri

Target Market

Rakesh’s target customers include:

• General Indian households in Tier II and Tier III cities
• Traditional retailers and kirana stores
• Ethnic product importers for Indian grocery stores abroad
• Puja product wholesalers and temples
• HORECA sector for bulk spice supply

Capabilities

• In-house spice grinding and blending units
• New automated pasta manufacturing plant with high throughput
• Advanced packaging lines for consumer and bulk packs
• Strong distribution network across Bihar, UP, Jharkhand, and neighboring states
• Experience in documentation and compliance for international exports

Certifications and Compliance

• Registered under FSSAI (Food Safety and Standards Authority of India)
• Compliance with Indian trade and GST regulations
• Local certifications for manufacturing, hygiene, and exports
• Products labeled with manufacture and expiry dates, batch numbers, and nutritional info

Customer Testimonials

“Rakesh Masale are consistent and affordable, perfect for our chain of eateries.” – Restaurant Partner, Varanasi (2023)

“We source pujan samagri and desi spices from Rakesh for our Gulf Indian retail chains. The response from customers is very positive.” – Importer, UAE (2022)

Major Achievements

• Launched a state-of-the-art pasta plant inaugurated in Kanpur, covered by regional business media
• Expanded product line to include over 50+ SKUs
• Built a distribution footprint in over 10 Indian states
• Recognized as a rising FMCG player in Eastern India
• Regular participation in local trade expos and cultural fairs

With its expanding manufacturing base and deep cultural resonance among Indian consumers, Rakesh Eatables and General Products Pvt. Ltd. continues to strengthen its position in both traditional food and spiritual retail segments across domestic and export markets.