Product Offerings
Products:
Mustards: Dijon Mustard, Old-Fashioned Mustard, Organic Mustard, Flavored Mustards
REINE DE DIJON SAS is a historic and leading French manufacturer of premium mustards, renowned for its commitment to traditional craftsmanship, culinary excellence, and sustainable practices. Headquartered in Fleurey-sur-Ouche, Burgundy, just outside the city of Dijon, the company embodies the gastronomic heritage of the region and is a significant player in the European condiment industry. Reine de Dijon is recognized both domestically and internationally for its innovation in mustard varieties, quality certifications, and export capabilities.
Core Business and Role
Founded in 1840, Reine de Dijon has specialized exclusively in the production of Dijon mustard and other mustard-based condiments. As one of the most prominent mustard producers in the Burgundy region, the company supplies retail, foodservice, and industrial markets across more than 50 countries.
The company operates a fully integrated production facility that handles sourcing, milling, flavor development, packaging, and logistics. Its core role extends beyond manufacturing—it is a promoter of regional identity, French gastronomic tradition, and environmentally responsible production.
Product and Service Offerings
Reine de Dijon offers an extensive and evolving product portfolio:
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Classic Mustards:
- Dijon Mustard
- Old-Fashioned Mustard (à l’ancienne)
- Strong Mustard
- Smooth Mustard
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Organic Mustards:
- Organic Dijon Mustard
- Organic Whole Grain Mustard
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Flavored Mustards:
- Mustard with Honey
- Mustard with Green Peppercorns
- Mustard with Tarragon
- Mustard with Blackcurrant (Cassis)
- Mustard with White Wine or Burgundy Wine
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Private Label & Industrial Supply:
- Custom-formulated mustards for private brands
- Bulk mustard for food manufacturers and professional kitchens
Reine de Dijon products are packaged in glass jars, PET, and industrial containers, allowing for a variety of end-use applications.
Specialisation and USP
Reine de Dijon’s uniqueness lies in its:
- Dedication to Dijon mustard tradition using mechanical stone grinding and fermentation methods
- Commitment to organic farming, with a significant share of products bearing AB (Agriculture Biologique) certification
- Ability to innovate with gourmet flavors while preserving authenticity
- Strong presence in B2B and private label manufacturing, accounting for nearly 60% of its production
- Role as one of the few producers to maintain local mustard seed sourcing contracts in Burgundy
The company combines artisanal know-how with modern production capacity, making it a leading mustard specialist in Europe.
Financials
As a privately held firm, Reine de Dijon does not publicly disclose detailed financial statements. However, industry and export data indicate:
- Estimated annual turnover: €25–30 million
- Export sales account for 55% of total revenue
- Annual production capacity: Over 12,000 tonnes of mustard
- Employee count: Approximately 100 staff members
The company has consistently reinvested in energy efficiency, automation, and product R&D.
Shipment and Trade Insights
Reine de Dijon is a key exporter in the French agri-food sector:
- Export destinations include Germany, UK, USA, Japan, Belgium, Netherlands, and Canada
- Products comply with EU food labeling laws, organic standards, and FDA requirements for North America
- Uses glass and recyclable packaging, aligning with eco-conscious retail expectations
- Collaborates with global distributors and retail chains as well as gourmet stores and importers
The company has participated in global trade shows such as SIAL Paris, Anuga, and Gulfood, enhancing its international network.
Target Market
Reine de Dijon serves a broad and multi-tiered market:
- Retail customers via supermarkets, organic shops, and gourmet food retailers
- Foodservice and HORECA through bulk and portion-pack formats
- Private label customers in the EU and overseas
- Industrial food processors requiring mustard as an ingredient
The brand appeals to quality-conscious consumers, chefs, and manufacturers seeking authentic Dijon flavor with premium production standards.
Capabilities
- Integrated production plant with milling, mixing, and automated packaging
- R&D laboratory for custom mustard formulations
- BRC and IFS-certified facilities
- Cold chain-ready logistics for export freshness and compliance
- Sustainable sourcing agreements with French mustard seed farmers
Reine de Dijon is also active in corporate social responsibility, reducing water and energy consumption per kilogram of production annually.
Certifications and Compliance
Reine de Dijon complies with leading international food quality and safety standards:
- BRC (British Retail Consortium) Global Standard for Food Safety
- IFS (International Featured Standards) Food Certification
- AB (Agriculture Biologique) Organic Certification
- FDA and USDA compliance for export to the USA
- ISO 22000: Food Safety Management Systems (internal policy alignment)
Their traceability and compliance infrastructure supports consistent, safe, and transparent production for all global markets.
Customer Testimonials
“Reine de Dijon’s mustards have a depth of flavor unmatched by industrial brands. Their cassis-flavored mustard is a customer favorite.” — Gourmet Retailer, Netherlands
“They are our go-to for organic Dijon in bulk. Excellent quality, fast turnaround, and great communication.” — Organic Private Label Buyer, Germany
Major Achievements
- Recognized as a regional champion by the Burgundy Chamber of Commerce
- Exported to over 50 international markets
- One of the first mustard producers to launch a fully certified organic Dijon mustard
- Maintains long-standing partnerships with local Burgundy mustard seed growers
- Introduced a carbon-reduction initiative, reducing CO₂ emissions per tonne of product by over 20% in the last five years
REINE DE DIJON SAS continues to define excellence in mustard manufacturing through its blend of tradition, innovation, and export readiness—solidifying its status as one of France’s most iconic condiment producers.