Product Offerings
Products:
Peeled Onions: Whole peeled onions
Onion Parts: Onion halves, quarters
Diced Onions: Various sizes of diced onions
Sliced Onions: Onion rings
Onion Strips: Julienned onions
Peeled Shallots: Whole peeled shallots
Roussel Onions is a leading Belgian manufacturer and processor of fresh, ready-to-use onion products. Based in Moorsele, Belgium, the family-run company has built a strong reputation in the European food processing industry by delivering high-quality peeled, cut, and processed onions tailored to the needs of both industrial kitchens and retail foodservice providers.
Company Background
Founded as a family enterprise, Roussel Onions is currently led by Charlotte Roussel, continuing a legacy rooted in Belgium’s agricultural and food processing traditions. Over the years, the company has grown into a state-of-the-art facility dedicated to the preparation of fresh onion products. Roussel Onions has earned a reputation for its consistency, hygiene standards, and flexibility, making it a preferred partner across the food industry supply chain.
The company focuses exclusively on onions and shallots, allowing it to specialize deeply and innovate continuously in product formats and packaging.
Core Business and Offerings
Roussel Onions specializes in the production and distribution of pre-processed onion products including:
Product Range:
- Peeled Onions: Whole, clean, and skin-free onions
- Onion Parts: Halves and quarters for further processing
- Diced Onions: Available in various cut sizes to meet culinary and industrial specifications
- Sliced Onions: Uniform onion rings ideal for frying or cooking
- Onion Strips: Julienned onions used in stir-fries and ready meals
- Peeled Shallots: Whole peeled shallots for gourmet and foodservice use
These products are processed daily and supplied under chilled, fresh-packed conditions, with strict control over bacterial load and shelf life. The use of high-performance washing, peeling, and packaging lines ensures product safety and consistency.
Specialization and Unique Selling Proposition (USP)
Roussel Onions sets itself apart through:
- 100% Onion Focus: Specialization ensures product quality, innovation, and efficiency
- Custom Cut Specifications: Tailored solutions for food manufacturers, commercial kitchens, and hospitality sectors
- Cold Chain Excellence: Delivery under controlled temperatures to maintain freshness and reduce spoilage
- Sustainability Commitment: Waste-minimization initiatives and optimized energy usage in processing
Their vertically integrated model and strict operational protocols make them a trusted supplier across Europe.
Financial and Shipment Insights
Although the company does not disclose detailed financial data publicly, Roussel Onions' strong presence in trade fairs, supplier listings, and European food processing directories reflects a growing market footprint.
- Daily Processing Volume: Thousands of kilograms of onions and shallots
- Export Markets: Belgium, the Netherlands, France, Germany, and the UK
- Logistics Model: Delivery via refrigerated transport to ensure shelf life of 7–14 days, depending on product type
- Client Segments: Food manufacturers, wholesalers, ready-meal producers, catering companies
The company’s capacity to deliver customized bulk and retail packaging options makes it scalable for different tiers of customers.
Target Market
Roussel Onions serves:
- Food manufacturers and processors
- Ready-meal and frozen meal producers
- Retail packers and wholesalers
- Catering services and industrial kitchens
Its products are also supplied to supermarkets and foodservice providers looking for labor-saving, pre-prepared vegetables.
Capabilities and Infrastructure
- Modern Processing Facility in Moorsele: Equipped with automated peeling, slicing, and packaging systems
- Chilled Storage Units: On-site cold storage for finished goods
- In-house Quality Control: Includes microbial testing, shelf-life assessments, and sensory evaluations
- Recyclable Packaging: Available in multiple weight formats for B2B and B2C clients
The infrastructure allows Roussel Onions to respond flexibly to both small batch and high-volume orders.
Certifications and Compliance
Roussel Onions operates in full compliance with:
- HACCP standards
- ISO 22000 (Food Safety Management System)
- BRC (British Retail Consortium) certification for food safety
- Belgian and EU regulations regarding food labeling and hygiene
These certifications reinforce the company’s dedication to safety, traceability, and international export-readiness.
Customer Trust and Testimonials
Although direct testimonials are not published, Roussel Onions is a long-term supplier for numerous European food manufacturers and catering companies. Feedback from repeat clients emphasizes:
- Product consistency and long shelf life
- Professionalism in communication and logistics
- Ability to meet tight delivery schedules and custom specifications
Its loyal client base underscores the company’s high service standards and trustworthiness.
Brand Positioning and Recognition
Roussel Onions maintains a strong B2B brand identity across Western Europe, focusing on quality, specialization, and responsiveness. While it does not operate a consumer-facing brand, its name is widely recognized in the industrial food preparation and foodservice sectors.
The company’s participation in European trade shows like SIAL and Fruit Logistica further enhances its industry visibility.
Digital Presence
Roussel Onions maintains a professional website (https://www.rousselonions.com/en) offering:
- Detailed product specifications
- Company background and contact information
- Multilingual support for international clients
Social media engagement is moderate, focusing on industry news, food safety topics, and company updates via LinkedIn and Facebook.
Roussel Onions continues to lead Belgium’s onion processing sector with unwavering focus, high-capacity production, and commitment to quality—making it a preferred supplier for businesses across the European food ecosystem.