Exhibiting at International Food & Drink Event (IFE) 2025

Saray Bisküvi ve Gıda Sanayi A.Ş., established in 1961 and headquartered in Istanbul, Turkey, is one of the leading confectionery and biscuit manufacturers in Turkey. With a broad and diverse product range, extensive global export presence, and vertically integrated production capabilities, Saray Bisküvi is a prominent player in the global FMCG industry, delivering taste and quality to consumers in over 110 countries.

Core Business and Product Categories

Saray Bisküvi’s product portfolio spans multiple categories, allowing it to meet diverse consumer preferences across traditional, indulgent, and health-conscious segments.

Biscuits

• Çikilop
• LoveIt
• BAMBIL
• Çikilopçuk
• Chocolop
• Pastella
• Ovvero
• Bistella
• Prens
• Saray Petit Beurre

These include chocolate-coated, cream-filled, sandwich, and plain butter biscuits.

Coated Bars and Wafers

• Cake Bars – Chocolate-coated sponge cakes with cream or fruit fillings
• Wafers – Multiple layered wafers with rich cream layers and chocolate coatings

Cakes

• Chocolips, OffTime, Choco Mosaic, Choco Dot

These cakes are available in single-serve and multi-pack formats, ideal for impulse and snack consumption.

Salty Snacks and Crackers

• Salted crackers and savory snack lines tailored to regional and international tastes.

Healthy Life Range

• Oatmeal Cookies
• Life Cookies – With added fiber, reduced sugar, or whole grain formulas

Chocolate and Cream Products

• Cream Chocolate – Spreads and filled biscuit applications
• Candies – A wide range of soft and hard candies to suit local market preferences

Saray’s R&D team is consistently engaged in launching new SKUs tailored for regional flavor profiles, dietary trends, and regulatory compliance.

Manufacturing Capabilities

Saray operates three advanced production facilities, including its primary facility in Karaman, which spans over 120,000 square meters, making it one of the largest biscuit production plants in Turkey.

Production capabilities include:

• Fully automated baking and packaging lines
• Chocolate enrobing and injection systems
• Private label and OEM manufacturing flexibility
• On-site storage, cold chain, and logistics facilities

Annual production capacity exceeds 120,000 tons of confectionery and bakery products, with extensive scalability for large-volume contracts.

Certifications and Compliance

Saray Bisküvi operates in full compliance with international food safety and quality standards:

• ISO 22000
• BRC (British Retail Consortium)
• IFS (International Featured Standards)
• HALAL Certification
• ISO 9001 Quality Management
• GMP and HACCP Compliant

These certifications support its operations across highly regulated markets including the EU, North America, and the GCC region.

Export Markets and Global Presence

Saray exports to over 110 countries across:

• Europe: Germany, UK, France, Poland, Netherlands
• Middle East and North Africa: Saudi Arabia, UAE, Egypt, Morocco
• Asia: China, South Korea, Philippines
• Africa: Nigeria, Kenya, South Africa
• Americas: Canada, USA, Venezuela

The company maintains long-term partnerships with major supermarket chains, regional wholesalers, and distributors under both branded and private label agreements.

Brands and Marketing Strategy

Saray Bisküvi markets its products under the Saray brand, known for its quality, affordability, and product innovation. The brand architecture includes:

• Çikilop, Chocolop, LoveIt – Youth-oriented indulgent snack lines
• Life Cookies, Healthy Series – Targeting functional and better-for-you food segments
• Petit Beurre, Prens – Classic biscuit lines with nostalgic appeal

Marketing strategies include:

• In-store promotions and POS displays
• Digital campaigns in collaboration with influencers
• Trade exhibitions including ISM Cologne, Gulfood Dubai, SIAL Paris

Private Label and Contract Manufacturing

Saray is a key player in contract manufacturing, offering:

• Full-service OEM for biscuits, wafers, and cakes
• Custom recipe development
• Multi-language packaging and regulatory support

Its private label services are utilized by major retailers in Europe, the Middle East, and Central Asia.

Sustainability and Innovation

Saray Bisküvi is committed to:

• Energy-efficient production through advanced machinery
• Waste reduction and recycling in packaging and processing
• Development of clean-label and low-sugar variants in response to global health trends

Recent product launches have included:

• Sugar-reduced biscuit lines
• Vegan-friendly snack cakes
• New chocolate bars with functional ingredients

Key Strengths

• Over 60 years of market experience
• Export leader in Turkish biscuit and confectionery sector
• Extensive production capacity and automated infrastructure
• Global certifications supporting multi-market compliance
• High SKU diversity with strong innovation pipeline

Saray Bisküvi ve Gıda Sanayi A.Ş. stands as a benchmark in Turkish confectionery manufacturing, combining tradition, taste, and technology to serve the global demand for high-quality, affordable, and diverse snack products.