Exhibiting at Thaifex - Anuga Asia 2025

See’s International Food Manufacturing Corp., based in Davao City, Philippines, is a leading manufacturer and global exporter of premium banana chips under the renowned brand Gold Chips. With decades of industry expertise, the company has established a solid reputation for delivering high-quality tropical fruit snacks that meet international food safety standards and consumer preferences across continents.

Brief History

Founded by Ruben Lim See, See’s International Food Mfg. Corp. began operations with the vision of transforming the Philippines’ abundant banana harvest into a globally competitive product. Leveraging Davao's status as a key banana-producing region, the company capitalized on local agricultural strengths and built a processing facility capable of servicing both domestic and international demand.

Over time, Gold Chips evolved into one of the Philippines’ most recognized banana chip brands in the export market.

Core Business

The company's primary focus is the large-scale processing and export of banana chips, offering various cuts and packaging options tailored for different market requirements. These banana chips are produced from premium Saba bananas and are exported in bulk or retail-ready formats to global buyers.

Product and Service Offerings

• Gold Chips Banana Chips:
  • Whole
  • Long Slice
  • Wholes
  • Quarters
  • Halves
  • Broken

Products are available in:

• Bulk export packaging
• Private label formats
• Retail packaging for supermarkets and convenience chains

Specialisation and Core USP

See’s International specializes in:

• Mass production capacity ensuring consistent volume supply
• Strict adherence to food safety and quality control procedures
• Use of non-GMO Saba bananas from contract farmers in Davao
• Ability to customize chip sizes, sweetness levels, and oil types (including coconut and palm oil) based on client needs

Its core USP lies in its extensive global footprint, high reliability in order fulfillment, and quality consistency over decades.

Financial Overview

As a long-established player in the Philippine export industry, the company shows strong financial and operational metrics:

• Exported to over 40 countries, including the U.S., Canada, Japan, Germany, and the Middle East
• Annual banana chip exports exceeding 1,000 metric tons
• Revenue largely driven by long-term contracts with international food importers, supermarket chains, and private-label partners

Shipment Data

According to global trade databases:

• See’s International has shipped thousands of containers of banana chips over the past decade
• Regular export shipments to North America, Europe, and the Middle East
• Recognized in trade directories such as ImportYeti, Trademo, and Gulfood Expo participant lists

The company's logistics and documentation processes are optimized for seamless global distribution.

Target Market

• International food importers and distributors
• Private-label retail brands
• Health snack brands looking for tropical fruit-based products
• Ethnic and Asian grocery chains catering to diaspora markets

Capabilities

• High-Capacity Production: Industrial-scale facility capable of producing large volumes with precision
• Custom Formulation: Flavor and texture variations based on market preferences
• Export-Ready Compliance: HACCP-certified operations, traceable supply chain, and international documentation readiness
• Sustainability: Works closely with local banana farmers, supporting livelihood and promoting environmentally conscious farming

Certifications and Compliance

• HACCP Certification
• Philippine FDA registered
• U.S. FDA registered for compliance with American food import standards
• Member of the Philippine Exporters Confederation (PHILEXPORT)
• Participated in major global trade shows including Gulfood Dubai and IFEX Philippines

Customer Testimonials

“Gold Chips deliver consistent crunch and flavor—ideal for our health-conscious snack line.” — U.S. Importer

“Reliable supplier with timely shipments and good documentation support.” — European distributor

Major Achievements

• Over 20 years of continuous export operations
• Recognized in the Top 100 Philippine Exporters list for banana products
• Trusted supplier to multinational retail and food service companies
• Featured in global food exhibitions including Gulfood, SIAL, and Anuga

See’s International Food Manufacturing Corp. remains one of the most trusted banana chip exporters from the Philippines, showcasing the quality and versatility of local agriculture on the global stage through its flagship Gold Chips brand.