Exhibiting at HOTELEX Shanghai 2025

Shanghai Hi-Road Food Technology Co., Ltd. is a leading manufacturer in the bakery and food ingredients industry, headquartered in Shanghai, China. With a strong reputation for innovation and product quality, the company has developed a solid presence both in domestic and international markets, serving the needs of bakeries, pastry producers, and the broader food service industry.

Core Business

Hi-Road Food Technology focuses on the development, production, and distribution of high-quality bakery ingredients. The company provides a complete range of solutions that enhance the taste, texture, and presentation of baked goods, catering to both industrial-scale food producers and artisanal bakeries.

Product and Service Offerings

Hi-Road offers a comprehensive line of bakery ingredients under its proprietary brands Merrylady and Dina, including:

• Non-dairy Topping: Whip toppings ideal for cake decoration and filling, providing extended shelf life and excellent stability.
• Dairy Blend Topping: A hybrid of dairy and non-dairy ingredients, offering creamy taste with better cost performance.
• Fruit Jams: Used in pastry fillings and cake layers, made with real fruit for natural flavor.
• Chocolate Products: Including compounds and coatings suitable for baking and confectionery applications.
• Baking Cream: Versatile cream used in pies, tarts, and custard-filled goods.
• Margarine: Designed for both baking and frying, optimized for flakiness and volume.
• Food Flavours: Concentrated flavors for cake and dessert enhancement.

The company provides technical support, product customization, and collaborative R&D for large-volume clients.

Specialisation and Core USP

Hi-Road distinguishes itself through:

• Strong in-house R&D capabilities
• Continuous innovation in non-dairy and hybrid cream technologies
• High product consistency and safety standards
• Strategic positioning to serve the growing bakery markets across Asia

Its ability to develop cost-effective, high-performance toppings and creams is a key market differentiator.

Financial Insights

As a public company in China’s rapidly growing food processing industry, Hi-Road is well-capitalized and strategically investing in R&D and production expansion. Although exact revenue figures are not disclosed, the scale of operations and broad product range suggest a stable financial base and continued market growth.

Shipment Records

The company actively exports its products to numerous countries in Asia, the Middle East, and Latin America. Based on trade sources:

• Key Markets: Philippines, Thailand, Indonesia, UAE, Brazil
• Annual Export Volume: Estimated at over 1,000 metric tons of bakery ingredients
• Distribution: Via local foodservice distributors and bakery supply wholesalers

Target Market

Hi-Road targets both large-scale industrial food manufacturers and mid-size to premium bakery chains. Their clientele includes:

• Commercial bakeries
• Cake decoration and confectionery producers
• Hotel and restaurant chains
• Foodservice distributors

Capabilities

Hi-Road operates with advanced manufacturing facilities and technical service centers, providing:

• Customized product development
• Large-scale manufacturing with automated lines
• Cold-chain logistics and efficient distribution
• Technical seminars and customer training programs

Certifications and Compliance

Hi-Road ensures product safety and quality through compliance with international standards, including:

• ISO 22000: Food Safety Management Systems
• HACCP: Hazard Analysis and Critical Control Points
• Halal and other regional certifications for market access

Customer Testimonials

Customer satisfaction is reflected in long-standing business relationships across more than 20 countries. Though direct testimonials are not published online, the brand reputation of Merrylady and Dina is well-regarded in professional baking circles.

Major Achievements

• Successfully launched multiple proprietary blends that have become industry standards.
• Established export operations across Asia-Pacific, the Middle East, and Latin America.
• Regular participant in major industry trade shows such as Bakery China and SIAL.
• Developed strategic partnerships with multinational foodservice brands and bakery chains.