Product Offerings
Products:
Beverages: Fruli Strawberry Belgian Fruit Beer
Shanghai Xujing Trade Co., Ltd. is a specialized trading company based in Shanghai, China, focused on the import and distribution of premium alcoholic beverages. Best known for being the exclusive distributor of Fruli Strawberry Belgian Fruit Beer in the region, the company bridges European brewing excellence with the evolving tastes of the Chinese beverage market.
Company Background
Operating out of one of the most economically vibrant cities in the world, Shanghai Xujing Trade Co., Ltd. has carved out a niche in the import beverage sector. The company leverages Shanghai’s strategic position as a global trade hub to manage logistics, warehousing, and distribution of imported goods across China.
Core Business
The core business of Shanghai Xujing revolves around:
- Importing high-quality alcoholic beverages, particularly craft and specialty beers
- Brand promotion and regional market penetration for foreign breweries
- Wholesale and retail distribution networks across major Chinese cities
Product and Service Offerings
The company is recognized for its exclusive rights to distribute:
- Fruli Strawberry Belgian Fruit Beer
- Available in 330ml bottles, 750ml bottles, and keg formats
- A premium fruit beer brewed in Belgium with natural strawberry juice and traditional Belgian white beer
- Alcohol content approximately 4.1% ABV
In addition to physical distribution, the company provides value-added services such as:
- Market localization strategies
- Channel development and brand building
- Event sponsorship and tasting campaigns to increase brand visibility
Specialization and Core USP
Shanghai Xujing’s specialization lies in:
- Curating and importing exclusive international beverages
- Providing a single-brand focused marketing approach, enabling deep brand penetration
- Serving both on-trade (restaurants, bars) and off-trade (retailers) markets
Their unique selling proposition is the combination of import expertise and a laser-focused distribution strategy for niche alcohol brands like Fruli.
Financial and Operational Strength
Though financial data is not disclosed, the company maintains a dedicated website and branded communication infrastructure, indicating an organized mid-sized operation. Exclusive distribution rights to an internationally renowned product also imply stable business partnerships and consistent cash flow from established sales channels.
Shipment Records
While specific shipment data is not publicly available, Shanghai Xujing’s operation model as an importer inherently involves regular international logistics. Imports from Belgium to China are managed in compliance with Chinese customs regulations for alcoholic beverages.
Target Market
Shanghai Xujing primarily serves:
- Urban consumers with a taste for craft and fruit-flavored alcoholic beverages
- High-end supermarkets and gourmet food stores
- Bars, restaurants, and hotels targeting premium customers
- E-commerce platforms focused on niche alcoholic beverages
Capabilities
The company is equipped with:
- Cold chain logistics support to maintain product quality
- Inventory management systems for timely fulfillment
- A marketing team experienced in launching and maintaining foreign beverage brands in China
Certifications and Compliance
Operating in the alcoholic beverage sector in China requires adherence to:
- Import certification and customs clearance procedures
- Food safety and alcohol regulatory compliance from the State Administration for Market Regulation (SAMR)
- Product labeling in accordance with Chinese laws
Shanghai Xujing Trade Co., Ltd. fulfills these operational norms to maintain its business legitimacy and uphold product safety.
Customer Testimonials
No direct testimonials are available on public domains; however, the continued partnership with the Fruli brand suggests consistent performance and market acceptance.
Major Achievements
- Secured exclusive import and distribution rights for Fruli in China
- Expanded product visibility through a dedicated English and Chinese bilingual website
- Established Fruli as a recognized name in China’s imported craft beer segment
Shanghai Xujing Trade Co., Ltd. stands out as a focused and capable partner for global beverage brands aiming to establish a foothold in the Chinese market, providing tailored solutions and reliable distribution for premium alcoholic products.