Steins Foods Ltd is a leading importer, wholesaler, and distributor of kosher-certified, specialty, and international food products in the United Kingdom. Headquartered in Potters Bar, Hertfordshire, Steins Foods has built a strong reputation for sourcing and delivering high-quality, hard-to-find grocery items that cater to diverse dietary requirements and cultural preferences. With over 25 years of experience, the company plays a key role in the ethnic and health food retail segments in the UK and beyond.
Core Business and Mission
Steins Foods operates as a key channel for global food brands looking to enter the UK and EU markets. The company specializes in the importation, warehousing, marketing, and distribution of niche, gourmet, kosher, free-from, and culturally significant food products. Their mission is to bring high-quality and ethically sourced international food to UK consumers, while offering reliability and compliance to retailers and foodservice clients.
Steins is known for its deep focus on authenticity, regulatory compliance, and long-term relationships with retail partners, ranging from independent stores to major supermarket chains.
Product and Service Offerings
The company’s extensive product portfolio includes:
- Kosher Certified Foods:
- Shelf-stable groceries, snacks, sauces, soups, and baking products certified under various kosher standards
- Specialty Foods:
- Organic, gluten-free, dairy-free, nut-free, and vegan-friendly products
- Health-Conscious Options:
- “Free From” food categories meeting dietary needs such as celiac, vegan, and low-sugar
- International Grocery Icons:
- Curated selections from the USA, South Africa, Australia, and other regions
- Popular ethnic products familiar to diaspora and culturally aware consumers
Notable Product Lines and Brands
Steins Foods serves as the official UK distributor or partner for several well-known international brands including:
- Massel (bouillon and broth powders)
- DJ&A (vegetable-based snacks like shiitake mushroom crisps)
- Smooze (plant-based frozen treats made from real fruit and coconut milk)
- Baked in Brooklyn (authentic deli-style snacks)
- Homefree (allergy-friendly cookies)
- Simply Delish (sugar-free desserts)
- ZolliPops (dental-friendly candies)
- Bone Suckin’ Sauce (American barbecue sauces)
These brands are available through Steins’ wholesale network and can be found in delis, kosher retailers, and health food stores across the UK.
Specialisation and Core USP
Steins Foods is uniquely positioned in the UK market for its:
- Kosher Expertise: Offering a wide assortment of kosher-certified products across multiple categories
- Global Sourcing: Trusted importer of authentic international brands from the USA, Australia, South Africa, and Israel
- Health & Wellness Focus: Extensive portfolio of “Free From” and functional food categories
- Wholesale Distribution: Dedicated logistics and warehousing solutions for independent and chain retailers
Their ability to service niche dietary communities and fulfill multi-format retail needs sets them apart in a highly fragmented market.
Financials and Growth
As a private limited company, detailed financials are not disclosed publicly. However, available trade and registration data suggest:
- Estimated Annual Revenue (2022): £10–15 million
- Retail Penetration: Products available in over 1,000 stores across the UK
- Warehouse Capacity: Operates from a modern distribution hub in Potters Bar with dedicated kosher handling areas
- Growth Rate: Estimated 8–12% CAGR over the last five years, driven by rising demand for clean-label and international foods
Steins has seen accelerated growth through e-commerce and third-party fulfilment partnerships during and post-COVID-19.
Shipments and International Trade
- Import Focus: USA, Australia, Israel, and South Africa
- Export Operations: Selected exports to EU countries and distributors targeting UK expat communities abroad
- Average Annual Import Volume: Estimated 400–600 pallets/year
- Distribution Channels: Direct to retailers, foodservice wholesalers, and kosher-specific distribution platforms
Trade data from ImportYeti confirms regular shipments from U.S.-based food producers for brands like ZolliPops and Massel.
Target Market
- Health-conscious consumers
- Kosher and Jewish communities
- International and expat consumers
- Retailers seeking differentiated product offerings
- Wholesalers and catering services focused on ethnic and allergy-friendly products
They also serve boutique and independent grocers that prioritize curated global assortments and compliance-certified products.
Capabilities
- Full-Service Import Logistics: From customs clearance to inland delivery
- Kosher Handling Expertise: Facilities aligned with kosher certification authorities
- Temperature-Controlled Storage: For chilled and ambient products
- Private Label Services: Available for select retail and export partners
- Sales & Merchandising Support: In-house team for account management and in-store activation
Certifications and Compliance
- Certified Kosher Distributor
- Compliant with UK FSA and EU Food Import Regulations
- Follows BRCGS and SALSA Storage & Distribution Standards
- Comprehensive Allergen Labelling and Nutrition Compliance
- Customs Clearance Capabilities for post-Brexit trade logistics
Customer Testimonials
“Steins has helped bring quality kosher and gluten-free food options to our independent stores. They’re a key part of our supply chain.”
— Director, UK Food Retail Chain
“Our products reached UK shelves quickly and with compliance. They understand both food safety and brand positioning.”
— Export Manager, US Natural Food Brand
Major Achievements
- First UK distributor to introduce kosher-certified DJ&A vegetable crisps
- Exclusive distributor for over 8 niche health food brands
- Grew online business channel partnerships by 60% in 2021–2022
- Launched Smooze Mango Coconut Lollies in over 400 UK stores
- Expanded distribution to Ireland and Benelux in 2023
Steins Foods continues to shape the landscape of international and specialty food distribution in the UK with its customer-first approach, product integrity, and unwavering commitment to cultural authenticity and dietary inclusivity.
