Exhibiting at International Food & Drink Event (IFE) 2025

Fora Sweets Gıda San Ve Tic A.Ş., operating under the vibrant and globally recognized brand “Sweeto,” is a Turkey-based confectionery manufacturer specializing in marshmallows, jellies, and licorice products. Headquartered in Arnavutköy, İstanbul, Sweeto has rapidly positioned itself as a major exporter in the global sweets market, combining playful creativity with rigorous quality standards.

Core Business and Product Categories

Sweeto’s core business revolves around producing innovative and appealing confectionery products in the following main categories:

• Marshmallows:

  • Strawberry Marshmallow
  • Unicorn Marshmallow
  • Twist Marshmallow
  • Flora Marshmallow
  • Cube Marshmallow

• Jellies:

  • Sweeto Bears
  • Sweeto Cola
  • Sweeto Sharks
  • Sweeto Unicorn
  • Sweeto Worms

• Licorice (Extra Sour Belts):

  • Blackberry
  • Grape
  • Mango
  • Strawberry
  • Watermelon

All products are designed with children and young adults in mind, emphasizing vibrant visuals, fun shapes, and fruity flavors.

Unique Selling Proposition

Sweeto sets itself apart in the competitive confectionery market with a focus on:

• Youth-oriented branding and product design that appeals to both domestic and international consumers.
• Halal-certified and ISO-compliant production facilities ensuring food safety and quality.
• Innovative flavoring techniques and themed assortments such as unicorns, flora, and fantasy animals that cater to current global candy trends.
• High production scalability allowing mass distribution to large retailers and wholesalers.

Manufacturing and Technological Capabilities

Sweeto operates a modern production facility equipped with:

• Automated marshmallow extrusion and molding lines
• High-efficiency jelly and licorice forming machines
• Fully integrated packaging systems tailored for private label and branded formats

Their flexible manufacturing process supports bulk production as well as custom pack sizes for private label customers globally.

International Reach and Export Performance

Backed by an aggressive export strategy and compliance with international food safety standards, Sweeto has expanded into over 45 countries, with key export destinations including:

• Germany
• United Kingdom
• Saudi Arabia
• Russia
• United Arab Emirates

According to international trade data:

• Sweeto has completed over 320 export shipments in the past 24 months.
• Top-selling SKUs in global markets include Twist Marshmallow, Unicorn Jelly, and Extra Sour Belts.
• Partners include major distributors, supermarkets, and online retailers in both Europe and the Middle East.

Financial Performance and Business Growth

While specific financial figures remain undisclosed, industry analysts estimate that:

• Sweeto's annual revenue exceeds USD 15 million, driven by exports and private label contracts.
• Their international revenue share is over 65%, demonstrating strong export dependency and global acceptance.
• The company has witnessed double-digit annual growth rates since 2020, fueled by product innovation and global demand for themed confectionery.

Quality Compliance and Certifications

Sweeto’s production adheres to strict quality and food safety protocols. Certifications include:

• Halal Certification
• ISO 22000:2018 (Food Safety Management)
• HACCP-compliant processes

Regular audits and in-house laboratory testing ensure product safety and compliance across all markets.

Marketing and Consumer Engagement

Sweeto maintains an active digital presence and brand engagement strategy through platforms like Instagram, TikTok, and Facebook, appealing to younger audiences and influencers. Their marketing approach combines:

• Colorful packaging and visual branding
• Engaging online content and challenges
• Seasonal promotions and thematic campaigns

This strategy has led to a 30% year-over-year increase in online mentions and retail visibility.

Customer Reviews and Industry Feedback

“Sweeto products bring smiles to every shelf — visually exciting and delicious.”
— European Distributor, ISM Cologne 2023

“Our customers love Sweeto marshmallows. Their unicorn theme is an absolute hit.”
— Retail Partner, Dubai (via LinkedIn)

Achievements and Recognition

• Featured Exhibitor at ISM Cologne 2023 and Gulfood 2024
• Awarded “Best Innovative Confectionery” at the Istanbul Food Show 2022
• Selected for multiple private label partnerships across Europe and Asia

Sweeto continues to expand its global footprint by blending imagination, innovation, and manufacturing excellence, positioning itself as a leader in themed, youth-oriented sweets from Turkey to the world.