Snacks, Food Products, Snack Foods, Seaweed Products
Seaweed Snacks: Baked Seaweed, Crispy Seaweed, Fried Seaweed, Grilled Seaweed, Roasted Seaweed, Tempura Seaweed
Snack Foods: Bread & Bakery, Fine Baked Goods, Sweets & Confectionery
Taokaenoi Food & Marketing PCL
SEAWEED SNACKS
Taokaenoi Food & Marketing Public Co., Ltd. is Thailand’s premier seaweed snack manufacturer and one of Asia’s most prominent global snack food brands. Headquartered in Nonthaburi, Thailand, the company is best known for its iconic brand "Tao Kae Noi," which has achieved widespread acclaim across Asia and international markets for revolutionizing the seaweed snack category.
Founded by Itthipat Peeradechapan, an entrepreneur famously portrayed in the movie "The Billionaire," Taokaenoi has transformed from a small start-up into a publicly listed food powerhouse on the Stock Exchange of Thailand (SET). The company specializes in seaweed-based snacks that blend traditional Asian ingredients with contemporary consumer tastes.
With a strategic focus on innovation, marketing, and export excellence, Taokaenoi has become a household name in Thailand and is widely recognized in over 40 countries globally.
Taokaenoi offers an extensive range of seaweed snack products and additional baked snack categories:
Seaweed Snacks:
Snack Foods:
The products are available in a variety of flavors such as Spicy, BBQ, Wasabi, and Classic Salt, and come in multiple serving sizes to cater to both individual consumers and family-sized retail packs.
Taokaenoi stands out through its ability to blend traditional seaweed consumption with modern snacking habits, appealing especially to Gen Z and Millennial consumers. The brand’s strengths include:
Their comprehensive marketing strategy includes cross-promotions with entertainment brands, viral content, and strong social media engagement.
The company serves both mass-market and premium retail channels. Its key audiences include:
Taokaenoi products are widely distributed in Thailand through 7-Eleven, Tesco Lotus, and Big C, and internationally via supermarkets, convenience stores, and e-commerce platforms across the United States, China, Japan, South Korea, the Middle East, and Europe.
As a listed company on the SET under the symbol "TKN", Taokaenoi reported:
According to international trade platforms like ImportYeti and Volza, Taokaenoi executes hundreds of export shipments annually, mainly of seaweed snack SKUs.
Taokaenoi operates a state-of-the-art manufacturing facility featuring:
Their infrastructure supports high-volume production, private label manufacturing, and fast-turnaround logistics for global retail partners.
To ensure product safety and international compliance, Taokaenoi holds:
These certifications support global distribution and maintain consumer trust in product safety and quality.
Taokaenoi's consistent presence in major retail channels and high customer retention underscore its popularity. The brand enjoys strong engagement on its YouTube and Facebook platforms, with customers regularly praising its unique flavor offerings, crisp texture, and creative marketing campaigns.
The brand is also frequently featured in international food expos and has received numerous domestic and international awards for brand excellence.
Taokaenoi Food & Marketing Public Co., Ltd. continues to shape the global snacking industry with innovative seaweed-based products, strategic market expansion, and an unwavering commitment to quality and brand excellence.
