Exhibiting at Asia Fruit Logistica 2025

Terra Orti Società Cooperativa is one of Italy’s most prominent producer organizations in the fruit and vegetable sector, renowned for its dedication to Mediterranean agriculture, sustainable cultivation practices, and innovation in distribution. Headquartered in Eboli, in the Campania region, the cooperative has developed a vast network of growers and established itself as a leading name in both the Italian and international agri-food markets.

Brief History

Founded in 1999, Terra Orti was established under Italy’s recognition of Producer Organizations (PO) within the Common Agricultural Policy (CAP) framework. Over more than two decades, the cooperative has grown to incorporate over 40 associated companies and farms, focusing on improving the economic conditions of agricultural producers through aggregation, innovation, and high-quality product marketing. Its name, meaning "Earth Gardens," reflects its rootedness in natural, sustainable farming.

Core Business

Terra Orti’s core business revolves around the production, processing, packaging, and marketing of fresh fruits and vegetables. As a recognized Producer Organization (Organizzazione di Produttori – OP), it not only aggregates produce from member farms but also enhances value through advanced logistics, branding, and customer-oriented services.

Product and Service Offerings

Terra Orti manages a wide catalog of certified, traceable, and freshly harvested products, including:

• Fruits

  • Apricots, Strawberries, Oranges, Watermelons

• Vegetables

  • Artichokes, Broccoli Rabe (Friarielli), Swiss Chard, Fennel, Cauliflower, Cabbage, Kohlrabi, Lettuce, Basil, Green Beans, Onions, Beans

• Fourth Range Products

  • Ready-to-eat salads and fresh-cut vegetables

• Specialties

  • PGI and PDO regional products such as Cipolla di Alife and Carciofo di Paestum

The cooperative offers:

• Customized packaging and labeling
• Logistics and cold chain management
• Traceability systems
• Compliance support for retail buyers

Specialization and Core USP

Terra Orti’s specialization lies in:

• Fourth Range Innovation: Advanced processing facilities allow for hygienically prepared, packaged fresh vegetables with extended shelf life
• Regional Identity: Promotion of southern Italy’s agri-heritage through the valorization of local cultivars
• Sustainability: Implementation of Integrated Pest Management (IPM), water-saving technologies, and eco-packaging
• Certifications & Food Safety: All produce is certified and traceable, ensuring maximum safety and quality

Financials

As a registered Producer Organization, Terra Orti benefits from European Union subsidies under CAP. In 2022, the cooperative recorded an estimated annual turnover of €45 million, representing a consistent year-on-year growth driven by domestic retail partnerships and international expansion. Over 70% of revenues are reinvested into innovation, logistics, and grower services.

Shipment Data

Terra Orti exports to a wide range of countries across Europe and the Middle East, including:

• Germany, France, Austria, Netherlands, Slovenia, and the UAE
• Over 30% of total production is exported
• Products are shipped daily through a dedicated logistics hub in Eboli with temperature-controlled units
• Export volume exceeds 25,000 tons of fresh produce annually

Target Market

The company supplies:

• Large-scale retail distributors (GDO) in Italy and abroad
• HORECA and foodservice chains needing consistent, fresh produce
• Wholesalers and importers in the EU and non-EU countries
• Consumers seeking regional Italian products under protected designation labels

Capabilities

• 4,000 m² packaging and processing facility
• Certified fourth-range product line with vacuum washing, drying, and sealing units
• In-house agronomists, food technologists, and quality control specialists
• Advanced traceability and logistics platform
• Certified organic and integrated production schemes

Certifications and Compliance Records

Terra Orti is fully compliant with both Italian and European food safety and agricultural standards. Certifications include:

• GlobalG.A.P.
• IFS Food
• ISO 22000
• GRASP (GlobalG.A.P. Risk Assessment on Social Practice)
• Organic Certification (BIO)
• PDO/PGI Product Handling Certifications

Customer Testimonials

While individual testimonials are not published, the cooperative has received multiple awards from Italian trade shows and industry organizations, including:

• “Best Italian Producer Organization” at Fruit Logistica Berlin
• “Italian Excellence in Agri-food” award by the Ministry of Agriculture
• Regular features in national television and food programs such as RAI’s Linea Verde

Major Achievements

• Over 25 years of operational excellence as a certified PO
• Expansion of fourth-range line to meet changing consumer behavior
• Participation in EU-funded research and innovation projects on sustainable agriculture
• Prominent presence at Fruit Logistica, Macfrut, and Cibus trade fairs
• Key role in promoting southern Italy’s agricultural identity through education and marketing

Terra Orti continues to stand as a benchmark for quality, innovation, and sustainability in Italian agriculture, offering reliable, fresh, and certified produce to a broad global clientele.