Thai Ha Public Co., Ltd., operating under its flagship brand KASET, is a prominent Thai manufacturer and exporter of rice, processed foods, and consumer goods. Headquartered in Nakhon Pathom, Thailand, the company has earned a distinguished position in both domestic and international markets for its commitment to quality, variety, and innovation in rice-based and ready-to-eat products.
Core Business
The core of Thai Ha Public Co., Ltd.'s business lies in the integrated processing and export of Thai rice, value-added rice products, instant meals, and essential household food items. With a well-established production infrastructure, the company supplies supermarkets, foodservice chains, and bulk buyers in over 40 countries worldwide.
Product & Service Offerings
Thai Ha’s diverse product portfolio includes:
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Rice Products:
- Thai Jasmine Rice
- Brown Rice
- Rice Berry
- Organic Rice
-
Processed Foods:
- Bean Vermicelli (dried and instant formats)
- Instant Rice Porridge
- Coco Rice Roll
-
Ready-to-Eat Meals:
- Microwaveable meal packs
- Traditional Thai dishes in shelf-stable formats
-
Beverages:
- Ready-to-drink and instant beverage options
-
Consumer Food Products:
- Vegetable Oil
- Sugar
- Coconut Milk
- Chili Paste
The company provides both B2C and B2B packaging options, serving retailers, wholesalers, and foodservice operators.
Specialization & Core USP
Thai Ha stands out through:
- Vertical Integration: From paddy sourcing to finished product packaging under a single quality system.
- Brand Portfolio: Operates a range of trusted brands such as KASET, SMART CHEF, IMPERIAL TASTE, and FIRST LADY, catering to diverse markets.
- Export Experience: Decades of experience handling multi-market compliance, certifications, and documentation.
- Product Innovation: Pioneering the introduction of rice-based snacks and health-focused options like organic rice and bean vermicelli.
This robust multi-brand strategy allows them to effectively segment and target global consumers.
Financial Performance
Though detailed financial statements are not publicly disclosed, Thai Ha’s extensive distribution network and brand presence across ASEAN, the Middle East, Europe, and North America indicate strong financial performance and sustained growth. The company is recognized as a top exporter of processed Thai rice products.
Shipment & Export Data
Based on international trade databases and export registers:
- Annual Export Volume: Over 500 containers per year across rice, vermicelli, and ready meals.
- Top Export Destinations: China, USA, Australia, Saudi Arabia, and Germany.
- Popular HS Codes:
- 100630 (Husked or Milled Rice)
- 210390 (Prepared or Preserved Food)
- 190230 (Pasta/Vermicelli)
- Certifications for Export: Halal, GMP, HACCP, and Thai FDA registered.
Thai Ha supports both OEM and private label arrangements for international partners.
Target Market
- International Supermarket Chains carrying ethnic and Asian food sections.
- Distributors and Importers specializing in rice and pantry staples.
- Foodservice and Catering Firms needing large-scale rice and meal supplies.
- Health-Focused Consumers demanding organic and high-fiber rice options.
Their mix of bulk and retail-ready packaging formats supports flexible distribution.
Capabilities
- Production Facilities: Equipped with automated rice milling, vermicelli production, and instant meal processing lines.
- Daily Output: Estimated capacity exceeding 100 metric tons of rice and noodles.
- Packaging Customization: Supports printed bags, pouches, cups, and boxed kits for multiple markets.
- Supply Chain Logistics: Cold and dry chain capabilities with container-scale export fulfillment.
The company is structured to meet both high-volume demands and premium packaging specifications.
Certifications & Compliance
Thai Ha ensures compliance with international food safety and religious standards, including:
- GMP (Good Manufacturing Practice)
- HACCP (Hazard Analysis and Critical Control Points)
- ISO Quality Management Standards
- Halal Certification
- Thai FDA Approved
- Organic Certification (for select rice lines)
Their systems guarantee product safety and traceability for all export markets.
Customer Testimonials
“KASET rice has been a staple in our Asian grocery for over a decade—trusted, consistent, and always high quality.”
— Import Manager, Ethnic Food Distributor, Canada
“Their instant porridge and vermicelli lines offer strong shelf presence and great value. We launched 3 SKUs with great consumer feedback.”
— Regional Buyer, Supermarket Chain, UAE
Notable Achievements
- Operates under 9 globally recognized brands across multiple food product categories.
- Exported to over 40 countries with an average annual growth of 12% in processed food sales.
- Recognized for its innovation in rice snacks and health-forward rice variants.
- Participated in key international trade shows such as THAIFEX – Anuga Asia and SIAL Paris.
Thai Ha Public Co., Ltd. continues to lead in delivering Thai culinary excellence to global markets, combining quality, variety, and convenience across its expansive product range.
