Pork Puffs: Original Salted Pork Puffs, Smoky Bacon Pork Puffs, Salt & Vinegar Pork Puffs, Cheese Pork Puffs
Protein Chips: Tangy Cheese Protein Chips, Thai Sweet Chilli Protein Chips
Biltong: Original Beef Biltong
Cheesies: Cheddar Cheesies, Red Leicester Cheesies, Gouda Cheesies, Goat's Cheese Cheesies
The Curators is a bold and fast-growing British snack food brand bringing a gourmet twist to high-protein snacking. Founded by Max Rees and Ed Hauck, the company is based in London and has rapidly built a presence across the UK’s retail and online channels with its range of chef-crafted, protein-rich snacks. Alongside its flagship brand, The Curators also owns and operates Cheesies, a category-defining snack brand known for its baked, 100% cheese snacks.
The Curators specialize in high-protein, low-carb, and keto-friendly snacks that blend global culinary influences with nutritional functionality. Their primary product categories include:
Pork Puffs:
Protein Chips:
Biltong:
Cheesies (100% Cheese Snacks):
These products are gluten-free, high in protein, and cater to a growing market of keto, low-carb, and fitness-focused consumers.
The Curators position themselves as snack innovators who merge bold flavors with functional nutrition. Their pork puffs offer a healthier alternative to crisps with over 17g of protein per serving and less than 1g of carbs. Meanwhile, Cheesies represent a novel product in the snack aisle—100% real cheese baked into crunchy, satisfying bites without any additives.
Key USPs:
The company’s commitment to flavor-led innovation has made it a standout brand in a crowded snack category.
The Curators has secured significant distribution deals in the UK retail landscape. Their products are stocked by major retailers such as:
According to public estimates and trade reports, the company has seen year-on-year growth of over 50% since launch. Cheesies alone has become one of the top performers in the baked cheese snack segment in the UK. Combined, The Curators and Cheesies have annual revenues estimated in the range of £3 million to £5 million, with growing export demand.
While primary operations are UK-based, The Curators has made international inroads via online platforms like Amazon EU and international D2C shipping. Import-export data from platforms like ImportYeti indicates multiple overseas shipments to markets in Europe, particularly the Netherlands, Germany, and the Nordic countries.
The Curators and Cheesies target a range of modern snack consumers:
Their positioning blends health with indulgence, targeting both performance-based and lifestyle segments.
The Curators partners with UK-based manufacturing facilities for large-scale, quality-controlled production. Their infrastructure includes:
Cheesies are manufactured under proprietary processes that ensure 100% cheese content with a unique baked texture—something that has required significant R&D investment.
These credentials ensure alignment with both retail buyers’ requirements and consumer expectations around clean-label foods.
Across online platforms like Amazon UK, Trustpilot, and Ocado, The Curators' products have received high ratings, averaging between 4.5–4.8 stars.
“Finally a protein snack that actually tastes good! The Salt & Vinegar pork puffs are addictive!”
— Amazon Verified Buyer
“Cheesies are a game-changer. Crunchy, cheesy, and totally guilt-free.”
— Ocado Customer Review
The Curators is actively expanding into new retail categories, including travel retail, gyms, and hospitality. With growing interest in keto and protein snacking, and a strong foothold in both online and offline channels, the brand is poised for further scale-up both domestically and internationally.
Their vision remains to "curate" the next generation of snacks—where taste meets nutrition without compromise.
