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Exhibiting at International Food & Drink Event (IFE) 2025

3559
ExCeL London
17 Mar - 19 Mar, 2025

Product Offerings

Products:

Cooked Bacon: Beechwood Smoked Cooked Streaky Bacon, Roast Cooked Back Bacon, Cooked Bacon Bits & Flakes, Specialist Cured Streaky Bacon

Meat Products: Ribs, Hot Dogs, Pigs in Blankets, Sausage, Chorizo, Pepperoni, Chicken Shish, Pasteurised Chicken

Based in Hertfordshire, United Kingdom, The Grumpy Pigs is a premium cooked meats brand specializing in high-quality bacon and pork-based products. Known for its signature crispy bacon and humorous brand personality, The Grumpy Pigs operates under the umbrella of Food Connextions and has developed a strong reputation in the foodservice and wholesale distribution sectors. The company is focused on delivering consistently flavorful, ready-to-use pork products crafted to meet the evolving needs of chefs, caterers, and food manufacturers.

Core Business and Product Portfolio

The Grumpy Pigs offers a targeted range of fully cooked and pre-prepared pork products designed for convenience without compromising quality. The product categories include:

  • Cooked Bacon:

    • Beechwood Smoked Cooked Streaky Bacon
    • Roast Cooked Back Bacon
    • Cooked Bacon Bits & Flakes
    • Specialist Cured Streaky Bacon
  • Meat Products:

    • Ribs
    • Hot Dogs
    • Pigs in Blankets
    • Sausage
    • Chorizo
    • Pepperoni
    • Chicken Shish
    • Pasteurised Chicken

All bacon products are cooked to ensure a consistent crispy texture, offering reduced prep time and minimal kitchen waste—ideal for foodservice providers seeking speed and quality.

Unique Selling Proposition and Brand Identity

The Grumpy Pigs distinguishes itself in a crowded category through its cheeky branding and high culinary standards. Their pork products are crafted using:

  • Authentic beechwood smoking methods
  • Traditional curing processes
  • Cooked to crispy perfection and flash-frozen for freshness

Their bacon products are praised for their ease of use in commercial kitchens, making them a favourite among chefs in hotels, cafes, and catering operations.

Additionally, The Grumpy Pigs appeals to consumers and professionals alike through playful branding and packaging, reinforcing their reputation as a fun yet dependable supplier.

Target Market and Distribution

The Grumpy Pigs primarily serves the B2B foodservice industry, including:

  • Hotels and hospitality groups
  • Restaurants and cafes
  • Caterers and institutional kitchens
  • Distributors and wholesalers
  • Convenience food manufacturers

Their products are distributed through Food Connextions’ established wholesale channels, with a focus on timely logistics and consistent supply to meet high-volume demand.

Operational Capabilities and Logistics

The Grumpy Pigs products are manufactured in compliance with UK food safety and hygiene standards. Their operations include:

  • HACCP-aligned processing for cooked meats
  • Central kitchen facilities for consistent batch preparation
  • IQF (Individually Quick Frozen) packaging for extended shelf life
  • Custom portioning options for bacon bits and flakes

The company’s integrated supply chain enables efficient B2B fulfilment across the UK, supporting both ambient and frozen distribution channels.

Certifications and Food Safety Compliance

All products are processed and packed under strict quality control protocols to ensure food safety and compliance with UK food legislation. Key attributes include:

  • Fully cooked and ready-to-use meats
  • No artificial colours or MSG in most lines
  • Allergen labelling and traceability
  • Temperature-controlled logistics and cold chain integrity

The brand’s commitment to transparency ensures that professional buyers can meet their own regulatory obligations without compromise.

Customer Feedback and Industry Reputation

The Grumpy Pigs has developed a loyal customer base among foodservice professionals, earning praise for product quality, consistency, and ease of use.

“Their streaky bacon cooks perfectly every time—crispy, full-flavored, and a real timesaver in our busy breakfast service.”
— Head Chef, Boutique Hotel Chain

“The Grumpy Pigs bacon bits are a staple for us—ideal for salads, sandwiches, and pizza toppings.”
— Catering Manager, Contract Foodservice

Growth Strategy and Business Outlook

With the rising demand for convenience in professional kitchens and the popularity of pork-based snacks and ingredients, The Grumpy Pigs is poised for growth. The company is exploring:

  • Expansion of cooked chicken and halal-compliant lines
  • Private label and co-branded options for retail partners
  • Entry into frozen retail snack categories

Backed by the distribution infrastructure and industry experience of Food Connextions, The Grumpy Pigs is well-positioned to scale its footprint both within the UK and in select export markets targeting British-style breakfast and snacking formats.

Brand Vision

The Grumpy Pigs stands for bold flavour, chef-ready convenience, and personality-driven branding. As the foodservice landscape evolves, their mission remains to make premium crispy bacon and pork-based proteins accessible, versatile, and fun across kitchens of all sizes.