The Vida World Sdn Bhd, headquartered in Subang Jaya, Malaysia, is a dynamic food and beverage company known for its innovation in functional drinks and health-based beverages. With a robust distribution network and a rapidly growing international presence, Vida World is the name behind market-leading brands such as Vida C, Yobick, and BeFine.
Core Business
The Vida World Sdn Bhd specializes in the manufacture, marketing, and export of ready-to-drink (RTD) beverages designed to combine taste, refreshment, and functional health benefits. The company operates a modern production facility and serves both domestic and international markets through retail, convenience, and distribution channels.
Product and Service Offerings
Sparkling Functional Beverages (Vida C & Vida Zero)
- Vida C Lemon / Orange – Sparkling vitamin C drinks with 1000mg Vitamin C per can
- Vida Zero Range – Sugar-free variants like Lemon, Minty Lime, Original Citrus, Salty Lychee
These beverages target the growing demand for health-conscious, low-sugar carbonated drinks.
Yogurt Drinks (Yobick)
- Yobick Original / Pineapple / Sakura / Lite+ – Yogurt-based drinks with a smooth texture and probiotics, inspired by Japanese taste preferences
Aimed at children and young adults seeking gut-health boosting, flavorful beverages.
Probiotic Yogurt Drinks (BeFine)
- BeFine Flavors – Kiwi & Avocado, Mulberry, Passion Fruit, Plain, Strawberry
- Developed to support digestion and immunity with live cultures and nutrient-rich fruit infusions
Flavored Waters (Vida Water)
- Lychee, Lemon, Lime – Lightly flavored hydration solutions with no added sugar
Designed to meet the rising demand for clean-label, refreshing water alternatives.
Specialisation and USP
The Vida World Sdn Bhd’s success is driven by:
- Health-focused product innovation leveraging trends in probiotics, low-calorie, and vitamin-enhanced beverages
- Strong branding and packaging appealing to youth and lifestyle-conscious consumers
- Japanese R&D collaboration for flavor development and functional formulation
- Products that are Halal certified, compliant with HACCP and GMP standards
Their diverse range caters to both taste-driven and wellness-driven consumers, providing a strategic edge in competitive F&B categories.
Financial and Shipment Data
While precise financials are not publicly available, the company has reported:
- Significant retail penetration across Malaysia, including chains like 7-Eleven, MyNews, and Aeon
- Export activities to more than 10 countries, including Indonesia, Singapore, China, and the Middle East
- Rapid brand recognition among Gen Z and millennials in ASEAN markets
Online sources and retail platforms indicate high monthly sales volume, driven by impulse buys and repeat consumption due to product palatability and branding.
Target Market
Vida World targets:
- Urban consumers aged 15–40 focused on fitness, health, and refreshment
- Retail chains and convenience stores
- Health food distributors and online platforms
- Export markets in ASEAN and the Middle East, supported by Halal certification
Capabilities
- Advanced beverage processing facility in Malaysia with capacity for scalable production
- Strong product development team integrating consumer insights with R&D
- Strategic marketing and influencer engagement, particularly on social media platforms
- Flexible logistics and export documentation support for global buyers
Certifications and Compliance
The company adheres to:
- Halal certification (JAKIM Malaysia)
- HACCP and GMP-certified production standards
- ISO 22000: Food Safety Management System compliance
This enables access to global Muslim markets and meets international food safety expectations.
Customer Testimonials
Retailer and consumer reviews indicate:
- High satisfaction with taste, nutritional profile, and affordability
- Strong brand loyalty driven by consistent availability and appealing packaging
- Recognition as a trendsetting beverage company among health-conscious consumers
Major Achievements
- Successful regional expansion into ASEAN and Middle Eastern countries
- Developed award-winning beverage packaging and flavors
- Launched multiple sub-brands under one corporate umbrella with cohesive positioning
- Collaborated with retail giants and airline partners to widen product accessibility
- Featured in national media and exhibitions, such as Malaysia International Halal Showcase (MIHAS)
The Vida World Sdn Bhd continues to innovate the beverage landscape by blending wellness, refreshment, and functionality, positioning itself as a top contender in the modern global F&B industry.
