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Exhibiting at International Food & Drink Event (IFE) 2025

1316
ExCeL London
17 Mar - 19 Mar, 2025

Media Gallery

Promo Video 2020

The Brooks Family Safari Experience

Product Offerings

Products:

Hunting Safaris: Plains Game Hunting, Big Five Hunting

Accommodation: Luxury Lodging, Traditional Cuisine

Tours and Activities: Photo Safaris, Day Excursions, Cultural Tours

Tollie’s African Safaris is a premier hunting and adventure outfitter based in Somerset East, South Africa, offering world-class safari experiences across the Eastern Cape. Founded and operated by seasoned professional hunter Tollie Jordaan, the company has established itself as a trusted name in ethical hunting, conservation-based tourism, and personalized outdoor experiences for international and local clients alike.

For over two decades, Tollie’s African Safaris has combined South Africa’s rich wildlife heritage with authentic hospitality, delivering immersive bushveld experiences that are both thrilling and culturally enriching.

Core Business

Tollie’s African Safaris specializes in customized safari packages focused on:

  • Trophy hunting for plains game and select Big Five species
  • Luxury bush accommodation with traditional South African cuisine
  • Adventure and cultural tourism experiences

The company blends traditional hunting knowledge, skilled guiding, and ethical wildlife practices to cater to seasoned hunters, first-timers, families, and photographers seeking meaningful interactions with nature.

Product & Service Offerings

Tollie’s African Safaris offers a broad array of services, including:

1. Hunting Safaris

  • Plains Game Hunting: Including kudu, impala, blesbok, springbok, eland, and more
  • Big Game Hunts: Selective hunts for Cape buffalo and other large game under regulation
  • Dangerous Game Packages: Tailored hunts for experienced hunters with professional guidance

2. Accommodation & Hospitality

  • Private bush lodges: Fully serviced with en-suite rooms, fireplaces, and traditional architecture
  • Cuisine: Home-cooked meals featuring wild game, local produce, and South African wines

3. Non-Hunting Activities

  • Photo Safaris: Guided excursions for wildlife photography
  • Cultural Tours: Local community visits and heritage site excursions
  • Day Trips: Hiking, bird watching, and eco-tours in the surrounding Karoo region

Each experience is tailored to the needs, preferences, and physical abilities of the guests, ensuring comfort, safety, and adventure.

Specialisation and USP

Tollie’s African Safaris differentiates itself through:

  • Family-run operation with personalized attention from owner Tollie Jordaan
  • Ethical and sustainable hunting practices aligned with conservation efforts
  • Low hunter-to-guide ratio for individual attention and higher success rates
  • Access to thousands of hectares of privately owned land with abundant game
  • Tailored safari itineraries designed around client goals and seasonal availability

The combination of expert tracking, hospitality, and ethical tourism makes Tollie’s a preferred outfitter among returning international hunters.

Financials

As a private company, detailed financials are not publicly disclosed. However, performance indicators suggest:

  • Consistent international bookings from clients in the U.S., Europe, and Australia
  • Partnerships with international hunting agencies and safari brokers
  • Repeat clients and referrals accounting for a significant portion of annual business

The company maintains a lean, service-oriented model focused on high-value, personalized experiences rather than mass-market volumes.

Shipment Records

As a licensed outfitter, Tollie’s African Safaris works closely with certified taxidermy and shipping agents to facilitate trophy exports:

  • Primary export destinations: United States, Germany, Spain, Canada
  • Trophy export compliance: Adheres to CITES, SAPA, and SA Department of Environment guidelines
  • Average annual volume: Estimated 100–150 trophy shipments per year, including full mounts and European mounts

This reflects Tollie’s robust back-end operations and regulatory compliance for international trophy logistics.

Target Market

Tollie’s African Safaris targets:

  • International hunting enthusiasts seeking ethical, high-success hunts
  • Experienced big game hunters interested in dangerous game species
  • Outdoor families and couples looking for a blend of adventure and comfort
  • Wildlife photographers and eco-tourists wanting guided nature immersion

Their core clientele is primarily from North America and Europe, with increasing interest from Asia-Pacific adventure travelers.

Capabilities

  • Licensed PHs and guides with decades of field experience
  • Custom-built safari vehicles equipped for rugged terrain
  • Butchery and field dressing facilities for efficient post-hunt processing
  • Partnerships with CITES-compliant taxidermists and export agencies
  • On-site power, water, and safety infrastructure for remote operation

The operational setup ensures a safe, professional, and comfortable experience across all safari categories.

Certifications and Compliance

Tollie’s African Safaris adheres to:

  • South African Professional Hunters Association (PHASA) standards
  • Nature Conservation and CITES compliance
  • Department of Environmental Affairs licensing for outfitters and landowners

The company is committed to sustainable use of wildlife resources, with active participation in local conservation programs.

Customer Testimonials

Client feedback available on social media platforms and safari booking forums includes:

  • “The hunt of a lifetime — Tollie and his team were exceptional from start to finish.”
  • “Incredible hospitality and top-notch guides — we’ll be back next year!”
  • “We were treated like family and left with beautiful trophies and memories.”

Repeat bookings and high referral rates underscore the company’s reputation for excellence.

Major Achievements

  • Over 20 years in operation with hundreds of successful safaris conducted
  • Recognized by international hunting associations for conservation ethics
  • Featured in hunting documentaries and YouTube channels
  • Consistent 5-star ratings on social media platforms

Tollie’s African Safaris exemplifies the best of South African hunting and adventure tourism — where professional standards meet warm hospitality in a wilderness rich with tradition and wildlife.